Mar
24
Edelman appoints new U.S. creative and strategy chiefs
Posted in: UncategorizedVets Jordan Atlas and Melle Hock promoted to new roles and will for a creative and strategic leadership unit
Mar
24
VNTANA Integrates With Meta AR Publishing API for Creation of 3D Ads on Facebook, Instagram
Posted in: Uncategorized3D ecommerce technology provider VNTANA gained alpha access to Meta’s AR (augmented reality) Publishing API (application-programming interface) in an integration aimed at automating the creation and publication of 3D assets for ads on Facebook and Instagram. Meta said VNTANA became the third platform to integrate with its AR Publishing API, joining CGTrader, Modiface, Perfect and…
Mar
24
Taco Bell Leans Into Engagement and Digital Evolution for 60th Anniversary
Posted in: UncategorizedWhen Sean Tresvant was named global chief brand officer of Taco Bell in December, he had three priorities: leadership, consumer focus and digital acceleration. Those focuses fit with Taco Bell, which in the past year has prioritized its app and website–according to the brand’s Q4 earnings report in February, almost 20% of its transactions in…
Mar
24
ESPN Leverages New March Madness Branding to Grow Women’s Basketball Audience
Posted in: UncategorizedMarch Madness has arrived–and not just for the men’s tournament. For the first time ever, the NCAA Women’s Division I Basketball Tournament is able to utilize the March Madness branding this year, a privilege that was previously only reserved for the men’s tournament. That gives ESPN and brands a new opportunity to capitalize on the…
Mar
24
Through Group Black, P&G Pledges Nine-Figure Advertising Buy in Black-Owned Media
Posted in: UncategorizedGroup Black, a collective and accelerator for Black-owned media, announced Thursday morning that it has secured a significant media investment from the consumer goods corporation Procter & Gamble. The total commitment is reportedly a nine-figure sum, though both parties declined to provide financial specifics. Group Black debuted last June with an initial spend of $75…
Mar
24
Fashion Week Heads to the Metaverse. What Does It Mean for Marketers?
Posted in: UncategorizedCustomize your avatar in Hugo’s latest NFT and connect your crypto wallet–Metaverse Fashion Week (MVFW) is here. Iconic luxury brands like Dolce & Gabbana, Dundas and Etro are partaking, and the activities this week matter more than you might think. What is Metaverse Fashion Week? Held in Decentraland, a virtual-social world powered by the Ethereum…
Mar
24
The top 5 brand TikToks you need to know about right now
Posted in: UncategorizedAd Age’s take on the top brand TikTok videos of the past month.
Mar
24
The Real Reason Luxury Brands Want In On Metaverse Fashion Week
Posted in: UncategorizedCatwalk shows from Tommy Hilfiger and Elie Saab. The grand opening of a flagship Selfridges store. An afterparty hosted by Dolce & Gabbana. It all sounds very exclusive. But the truth is that this is Metaverse Fashion Week (MVFW) and you don’t have to be Anna Wintour to get a front row seat; anyone can…
Mar
24
Content Analytics Company MarketCast Fills Funnel with Acquisition of Phoenix Marketing
Posted in: UncategorizedBrands want to know they have the most effective creative to drive sales, but they also want to understand how their brand is perceived by their customers. Traditional approaches have lacked the precision of performance marketing techniques and are losing their edge in a world of cookie depreciation. Market research firm MarketCast wants to position…
Mar
24
UK Digital Platforms Team With ASA to Clean Up Advertising With New Pilot Program
Posted in: UncategorizedBritain’s advertising regulator, the Advertising Standards Authority (ASA), will pilot an initiative that aims to bring more accountability and transparency around online advertising, working with members of IAB U.K. including Google, Amazon Ads, Twitter, Meta and TikTok. Set to run from June for a 12-month period, the pilot is named “Intermediary and Platform Principles,” and…
Mar
24
Tuff Contender’s Daniel Centrone Directs Action Spot for G-Shock via Agency Feednfed
Posted in: Uncategorized
Mar
24
Trailer Released for Andrew Dominik’s THIS MUCH I KNOW TO BE TRUE featuring Nick Cave & Warren Ellis
Posted in: Uncategorized
Mar
23
How next-gen streaming platforms open new opportunities
Posted in: UncategorizedThe Vyre Network heralds a new type of streaming platform, allowing musicians to expand rosters from music artists to actors, producers, directors and more.
Mar
23
“Ambulância” é ensaio de Michael Bay sobre Los Angeles
Posted in: Uncategorized
Um diretor citar a si mesmo no próprio filme não é exatamente uma jogada nova, mas que no geral acontece para colocar o autor em perspectiva dentro de sua obra. Na maior parte das vezes, esse recurso se dá em tom de humor, seja de chacota ou irreverência, até porque ele não deixa de ser …
Leia “Ambulância” é ensaio de Michael Bay sobre Los Angeles na íntegra no B9.
Mar
23
Watch the newest commercials from Progressive, Behr, Vinted and more
Posted in: UncategorizedBehr says, “If you don’t repaint every now and then, it’s like the old you is still hanging around.”
Mar
23
Burger King Drops a Crappy New Ice Cream to Introduce Preservative-Free Desserts
Posted in: UncategorizedDespite its excitable eyes and charming smile, one could hardly call the Poop Emoji an especially appetizing figure. But that isn’t stopping Burger King Brazil from employing the adorably foul digipal as its latest mascot of sorts. The burger chain recently announced its latest conquest towards preservative-free dining with new ice cream and desserts that…
Mar
23
Skittles says sorry for ditching lime flavor in the first place
Posted in: UncategorizedSkittles’ apology tour to visit Nascar track, Times Square and a Twitch livestream.
Mar
23
Jack in the Box Chooses TBWAChiatDay LA as Lead Creative Agency
Posted in: UncategorizedFast food chain Jack in the Box has chosen TBWAChiatDay LA as its lead creative agency, marking a homecoming of sorts for both the agency and restaurant, which worked together in the 1990s. TBWA takes over from David&Goliath, which held the creative account since 2015. The account was put into review earlier this year. Jack…
Mar
23
Fox looks to help brands contextualize ad targeting amid crackdown on third-party data
Posted in: UncategorizedAtlas will use AI to help identify contextually relevant audiences and content for brands.
Mar
23
Snapchatters Can Virtually Be a Part of O by Cirque du Soleil
Posted in: UncategorizedPeople who still dream about running away and joining the circus can now do it without leaving the Snapchat application, as long as they are a Verizon 5G customer. Cirque du Soleil, Snap Inc. and Verizon teamed up on an augmented reality lens inspired by the O by Cirque du Soleil show currently playing at…
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