CIBC: Let's Find Your Way

The dream of owning a home can feel like an unattainable one. This spot tells the very topical and human story of a couple who love where they live but are facing the possibility of a move because their landlord wants to sell the property. Aligning with CIBC’s new purpose, to help make clients’ ambitions a reality, this campaign demonstrates how the bank can provide tailored plans and solutions for first-time home buyers, giving this couple the opportunity to purchase the home themselves.

Ecabs: Together for the journey

Following the brand’s slogan – Together for the Journey – we developed a brand movie for @ecabsmalta that would highlight the process of booking a cab using their quick and efficient new mobile app.

The ad highlighted the unique journey of 5 different individuals, from the moment they booked a cab to their final destination. All the while, showing eCabs’ quick and efficient service.

The end-product resulted in a modern, fast-paced brand advert that aligns itself with eCabs core values and brand mantra.

O universo tipográfico de “Cuphead”

Em 2017, depois de alguns anos de expectativa do mercado gamer, foi lançado “Cuphead”, primeiro jogo do estúdio canadense MDHR. Aclamado por crítica e público, o jogo chamava atenção especialmente por dois aspectos: a dificuldade das fases e a direção de arte. No mesmo ano, foi premiado no The Game Awards nas categorias Melhor Jogo …

Leia O universo tipográfico de “Cuphead” na íntegra no B9.

SXSW 2022: a volta por cima dos CEOs

Quão surpreendido você ficaria se eu dissesse que duas das palestras mais bacanas que vi no SXSW até agora não vieram de pesquisadores, criadores ou tecnólogos, mas sim de CEOs? E não estou falando de CEOs de startups, mas de CEOs de indústrias com anos de história, que produzem hardware, tem fábricas. Se de um lado …

Leia SXSW 2022: a volta por cima dos CEOs na íntegra no B9.

Ben and Justin Smith Name Gina Chua as Executive Editor at News Start-Up

Ms. Chua has been the executive editor of Reuters and in charge of its editorial operations.

'Rick and Morty' and Wendy's head to Las Vegas for March Madness

‘Morty’s Mayhem’ will join the tournament festivities this weekend at Resorts World Las Vegas.

The Trade Desk Extends Publisher Access in UK Through Ozone Project

To increase its publisher offering in the U.K., The Trade Desk has partnered with The Ozone Project to increase advertisers’ access to premium news content and quality journalism. Global demand-side platform The Trade Desk and publisher technology firm The Ozone Project aim to drive millions of connections for advertisers by giving The Trade Desk’s clients–who…

Twitch: How to Block Whispers From Strangers on Mobile

By default, Twitch allows users to send “whispers” to other Twitch users even if they’re not connected in some way on the livestreaming platform. However, users have the option to block whispers from strangers, which will prevent them from receiving whispers from anyone who is not their friend, follower, subscriber, moderator or editor. Our guide…

Twitch: How to Add a Phone Number to Your Account

Twitch allows each user to add their phone number to their account. The streaming platform may use this number to contact the user through calls or text messages “with information regarding [their] account.” Here’s how to add your phone number to your Twitch account from within the Twitch mobile application. Note: These screenshots were captured…

Powerade Encourages International Star Athletes to Take a Breath and ‘Pause’

Athletes’ mental wellbeing, and the pressure they are placed under, took the spotlight last year when U.S. gymnast Simone Biles withdrew from the competition during last year’s Olympics. Japanese tennis player Naomi Osaka, a top-tier tennis player, similarly withdrew from Wimbledon to take “personal time” last summer. The pressure to perform and win can be…

How to Nominate Someone for Adweek’s Creative 100

Each year, Adweek recognizes 100 of the most innovative professionals in the world with The Creative 100. This list, which never repeats a name, recognizes the most inspirational talents in advertising, marketing, design, photography, literature, filmmaking and more. While the final list is curated by Adweek’s editors, this year we’re opening up the nomination process…

Instagram: How to Turn Off Commenting on Live Videos

By default, when someone hosts a Live video on Instagram, other users will be able to comment on the livestream as they watch. However, creators can also turn off commenting on their live videos, if they’d like. Our guide will show you how to turn off commenting on an Instagram Live video. Note: These screenshots…

Olivia Rodrigo, BTS and Billie Eilish to Perform at Grammys

The 64th annual awards ceremony, the second in a row to be delayed by the pandemic, will be held in Las Vegas on April 3.

Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. 

Women’s Sports: A Winning Proposition for Brands

We are barely through the first quarter of 2022, and already women’s sports have made history. Last month, the fight for equal pay hit a milestone when the U.S. Soccer Federation reached a $24 million settlement with 61 players on its national team–winners of four World Cups and reigning No. 1 in the world–in their…

Crown Media Family Networks Taps iSpot for Ad Measurement—But Not Alternate Currency

Crown Media Family Networks–which includes Hallmark Channel–is the latest company to tap iSpot.tv as its newest ad-measurement partner. But unlike several of its peers, Crown Media isn’t looking for alternative currencies to Nielsen. Top line The deal will allow iSpot to measure creative performance across Crown Media cable networks Hallmark Channel, Hallmark Movies & Mysteries…

Pinterest Lets Creators Share Idea Pins Across Other Social Platforms

Pinterest Idea Pins can now be shared across other social media platforms, including Facebook, Instagram, Snapchat and TikTok. Idea Pins will be downloaded to those other platforms as a watermarked video that stiches all of the pages within the Idea Pin together and finishes with an end card displaying the creator’s name and Pinterest username….

Ben and Justin Smith Name Gina Chua as Executive Editor at News Start-Up

Ms. Chua has been the executive editor of Reuters and in charge of its editorial operations.

WTF is an NFT, Web3 and other metaverse marketing mysteries

Ad Age Amp’s community of top marketers enters the metaverse conversation and share best practices on everything from NFTs to building virtual brands and Web3.

Jones Soda enters cannabis market with help from influencers

How the craft soda maker will market its new ‘Mary Jones’ brand.