Ukrainian Talent for Hire: UX Designer Anton Valkovskyi

Following the displacement of millions from Ukraine after Russia’s violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect…

Visual Artist Patek Is Combating Black Stereotypes Through Bold, Powerful Art

Art has always been a part of Patek’s world. Growing up in Brazil, he was exposed to it at a young age by his mother and brother and found himself drawn to all its different forms, from graffiti to tattoos to illustrations. The visual artist has turned his art into powerful storytelling, choosing to share…

Watch the newest commercials from Visible, KeyBank, Zola and more

KeyBank says it’s “so invested in our communities” because “they’re our communities, too.”

Sugarfina and Adobe Sweeten Their Partnership With BOPIS

Sugarfina, the luxury candy brand whose Champagne-flavored gummy bears have become ubiquitous treats coveted by fashionistas, influencers and stylish brides, has joined a growing list of retailers enabling buy online, pick up in store (BOPIS) capabilities at its U.S. locations. The company recently extended its partnership with software giant Adobe–which began a few months prior…

Peter Lazarus Promoted to NBC Sports Ad Sales Chief

NBC Sports has a new ad sales chief: Peter Lazarus is returning to the division as evp of sports, taking on responsibility for its entire portfolio, including PGA Tour, Sunday Night Football, Premier League and USFL. Top line Lazarus takes over the role from Dan Lovinger, who in January was promoted to president, NBC advertising…

Nestle draws heat for stance on Russia—and other marketing losers (and winners) of the week

Nestle draws heat for stance on Russia, Sheets & Giggles gets creative with March Madness and other marketing winners and losers for the week ending March 18. 2022.

 

Instacart Buries the Carrot in Logo Refresh

As pickup and delivery service Instacart continues to grow, the brand is updating its look. Rather than focus on the orange carrot, an image that suggests groceries, the emphasis has shifted to the carrot’s green stem, which serves as an arrow. When Instacart debuted a decade ago, the company delivered nothing but groceries. That’s no…

Snapchat: How to Share Your Bitmoji’s Outfit

Snapchat now allows users to share their Bitmoji’s current outfit with their contacts in the application. When someone shares their Bitmoji’s outfit, the other user will be encouraged to try the outfit on their own Bitmoji avatar. Our guide will show you how to share your Bitmoji’s outfit in the Snapchat app. Note: These screenshots…

Meta Details More Features for Admins of Emergency Relief Facebook Groups

Meta introduced a set of emergency relief features that make it easier for administrators of Facebook groups formed for those purposes to spur members to take action. Admins will be able to give group members access to anonymous posts, events, files, question-and-answer sessions and, when the group becomes eligible, assisting or requesting help via the…

Snapchat: How to Change Your Bitmoji’s Pose

Snapchat allows users to change their Bitmoji’s pose to match their outfit or mood. Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap your Bitmoji. Step 3: Tap…

MTN: Feet

Satour: Live Again

If you’re looking to be hit in the feels, South African Tourism’s new TVC directed by Darling’s Zee Ntuli, packs an emotional power punch and brings to life South Africa’s very essence of ubuntu, adventure and generosity. The project was shot over eight days with locations covering the contrasting terrains and local flavours of the Western Cape, Mpumalanga, Gauteng, Midlands and Limpopo.

B2B Cut announced and deadline extension for Gerety 2022

ad awards etc

SXSW 2022: que sacrifícios estamos dispostos a fazer pela verdade?

Um dos assuntos mais fortes no SXSW 2022 é a verdade. Ou o que pensamos que é verdade.  Pensadores como Tristan Harris, Frances Haugen, Maria Ressa e Peter Pomerantsev falaram no evento sobre um tema que vem sido discutido há algumas edições mas que penso ter chegado no seu ápice nesta, até por conta do contexto …

Leia SXSW 2022: que sacrifícios estamos dispostos a fazer pela verdade? na íntegra no B9.

SXSW 2022: adversidade e resiliência, a nova dicotomia da humanidade

Nos últimos anos, o SXSW tem tornado alguns palestrantes “habitués” do evento. John Maeda é um deles. Junto com Amy Webb e Rohit Barghava, ele sempre figura no meu lineup de escolhas.  John Maeda se intitula um “tecnólogo humanista”. Autor de livros, professor do MIT e CTO da Everbridge Technologies, o homem é um pensador …

Leia SXSW 2022: adversidade e resiliência, a nova dicotomia da humanidade na íntegra no B9.

Cadbury: Worldwide Hide

Cadbury today welcomes back its iconic, Easter egg hiding experience ‘Cadbury Worldwide Hide’ for a second year running, making it bigger and better than ever before. Enabling chocolate fans to generously hide a purple egg for a loved one, the hugely successful Easter activation proves Cadbury’s belief that there’s a glass and a half in everyone under the ‘Show you care, hide it’ platform. Running in the lead up to Easter, the campaign will roll out in more global markets this year as well as take physical form through event activations and an exclusive partnership with football team, Manchester United.

Building on its debut success last year which saw 800,000 virtual eggs hidden and a sell out of the bespoke products, the famous virtual campaign will roll out both virtually and physically this year. In more locations than last year ‘Worldwide Hide’ will roll out across Cadbury’s key markets UK, Ireland, Australia and new to this year, South Africa.

Video of Join the Cadbury Worldwide Hide

March Adness 2022: Vote for Today’s Best Advertiser

Here’s an advertising riddle for you: What do Slim Jim and Aviation Gin have in common? They’re the only two brands to have won Adweek’s March Adness bracketed tournament, in which marketing nerds by the thousand vote to name today’s best advertiser. Aviation Gin, owned and prominently advertised by Ryan Reynolds, scored back-to-back wins in…

Google: Reviews of Hope

In Indonesia, Google Search data showed misinformation spreading around the Covid-19 vaccine making people vaccine-hesitant. Google realised that just access to verified information wasn’t enough to move the needle.

Our solve? When in doubt, people often rely on Google Search peer reviews before making a decision and we thought of using this behaviour to convince Indonesians to take the vaccine. As Google Search data revealed trending fears, we mapped them against credible first hand stories of users who took the vaccine, to create the first-ever reviews of the Covid-19 vaccine. These frank but compelling reviews from mothers, seniors, caregivers, breadwinners and more were delivered contextually across audiences so their message was relatable to the right people and it moved Indonesians to get vaccinated in large numbers.

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Peroni urges consumers to 'live every moment' in new campaign

Since pandemic restrictions discouraged dining out and travel, Peroni Nastro Azzuro hopes to encourage drinkers to enjoy life and start moving around again.

How The Martin Agency Utilizes Its Production Arm SuperJoy as a Creative Sandbox

The late president and creative leader of The Martin Agency, Mike Hughes, always urged his employees to “seek joy.” Hughes said this in his obituary, which he wrote before his death from lung cancer in 2013: “The greatest joy in our business comes not from a gold medal or a place in the industry hall…