Hasta La Creative!

AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling Cooper era.

Mad Men creator Matthew Weiner and The Martin Agency helped craft the well-realized ads, which capture the flavor of the show with a credible '60s vibe, and mark the first "For Your Consideration" effort the series has ever done. "In the past, we’ve campaigned for Mad Men by letting the show sell itself," says AMC marketing chief Linda Schupack. "This year, we wanted to be a little more fun and playful."

We get Jon Hamm as Don Draper himself wearing cool shades and an enigmatic expression, along with the headline, "Behind every pair of our glasses is a man with winning character … and much more." Redheads get more nods (Emmy nods), according to the fiery ad with henna-haired Christina Hendricks as Joan Holloway. And Kiernan Shipka, who portrays Don's daughter Sally, looks all set to frug on Hullabaloo or Shindig in her mod minidress. (The copy touts "Statuette's. For the young girl who has ALMOST everything.")

My favorite is the ad with John Slattery as a dapper Roger Sterling, attired by "The Madison Avenue Collection." This might be the most period-conscious execution of the lot, with dead-on detail and art direction. (Is that pristine airport ashtray Sterling silver? No butts about it!) His smoldering stare, directed at the fishnet-stockinged legs of a woman nearby, speaks volumes, while the copy is pure '60s: "You move through life with ease, and sometimes people take your quick mind, sharp wit and wry sense of humor for granted. But those who know, know—you always give your best."

Named outstanding drama series in each of its first four seasons (in addition to numerous other awards), the show hasn't won an Emmy over the past two seasons, and some critics say its poignant pathos has slid into sappy soap opera shenanigans. Well, even if Season 7 isn't vintage Mad Men, its Emmy campaign sure is.

See all the ads below. Via THR.

This morning we confirmed, via agency spokesperson, that Creative Director Kammie McArthur will be leaving San Franscisco’s Swirl to take a CD role at DNA in Seattle.

She beguns June 2.

McArthur brings an industry veteran’s portfolio to her new agency. Prior to joining Swirl, she performed copywriting and creative duties at Publicis‘ Seattle and Conseil/Paris offices as well as Hal Riney & Partners; her client list includes eBay, Clorox, Sprint, T-Mobile, Citi, Chevy and UNICEF (among others).

In the new role, McArthur will be reunited with DNA Principal and Director of Client Services Chris Witherspoon, with whom she collaborated on several client accounts while at Publicis Seattle.

She also founded The Mentory, a group comprised of agency vets and created to provide mentorship support for other (particularly female) professionals looking to advance within the industry.

New Career Opportunities Daily: The best jobs in media.

The Association of National Advertisers is stepping up scrutiny of media transparency as members express growing concerns that they don’t fully understand dealings between media agencies and media companies.

Complexity and lack of transparency in programmatic digital buying and agency trading desks in particular are among factors keeping most marketers from using them, according to a white paper to be issued by the ANA and Forrester Research this week.

The white paper cites a February survey of more than 150 U.S. marketers that found 46% of respondents are concerned about transparency of media buys; 42% of that group said they have gotten more concerned in the past year. More than half were concerned that their agencies may receive rebates from media sellers.

Continue reading at AdAge.com

W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint.

In the 30-second spot, “Frozen Lunch,” SportsCenter host Bram Weinstein angrily searches the break room for his Lean Cuisine while Strasburg ices his arm. Weinstein decides that the best way to find the culprit is to send out an angry email and storms out, while the true whereabouts of his “glazed turkey tenderloins” are revealed. Strasburg and Weinstein’s interactions make for some pretty entertaining moments, including a funny throwaway line from Weinstein near the spot’s conclusion, and it’s nice to see Strasburg getting the spotlight from W+K and ESPN. When successful,”This is SportsCenter” spots can be a lot of fun, and this latest entry from W+K New York definitely qualifies as a success. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

The former executive editor spoke publicly of her dismissal for the first time, at Wake Forest University’s commencement. She said she would still be involved in journalism, “the work I revere.”

Media, Outdoor
The Change Initiative

Advertising Agency:Saatchi & Saatchi X, Dubai, United Arab Emirates
Creative Director:Colman Shiel
Art Director:Keith Lawler, Colman Shiel
Copywriter:Keith Lawler, Colman Shiel

Kevin Bacon, the face of EE, streams a football match on his mobile phone while riding The Big One rollercoaster at Blackpool Pleasure Beach, in the mobile provider’s latest spot.

Sierra tem 4 anos e imagina que, quando crescer, para que as pessoas gostem dela, ela terá de ser educada e obedecer os outros. Ela acredita que nunca poderá dizer não, questionar a autoridade e, se testemunhar algum ato de injustiça, ela permanecerá em silêncio, mesmo sabendo lá no fundo que isso é errado. Sierra, assim como muitas outras meninas pelo mundo, correm o risco de se tornar este tipo de mulher, porque ninguém a ensinou a ser forte, decidida e ter suas próprias opiniões. Ninguém a ensinou a ser mais do que um rostinho bonito, como mostra a nova campanha do The Body Shop.

More Than Beautiful conta com três filmes e, além de Sierra, participam também Sophie e Keiri, de 4 e 5 anos, respectivamente. Criada pela Grey de Kuala Lumpur, com produção da Reservoir Films, a campanha nos lembra que ser mulher é muito mais do que ser bonita, e que cabe aos adultos ensinarem às crianças – especialmente as meninas – sobre o que realmente importa.

Post originalmente publicado no Brainstorm #9
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Publicis Groupe, the world’s No. 3 advertising holding company, has struck a sprawling partnership with Facebook, the companies said Monday morning. Terms were not disclosed, but an executive familiar with the matter said that the value of the deal including spending would be around $500 million.

“Publicis and Facebook are announcing a multi-year partnership focused on co-creation of product around data, video and images, including core Facebook and Instagram,” said Laura Desmond, CEO of Starcom MediaVest Group, which led negotiations for the deal. The pact is currently focused on North America but the companies said they planned to discuss global expansion “down the road.”

New products are typically custom ad units. For example, Facebook and Leo Burnett Chicago in 2011 created a custom question-and-answer ad unit for the social media site.

Continue reading at AdAge.com