Publicis Strikes Deal With Facebook Worth Hundreds of Millions
Posted in: Uncategorized
Publicis Groupe, the world’s No. 3 advertising holding company, has struck a sprawling partnership with Facebook, the companies said Monday morning. Terms were not disclosed, but an executive familiar with the matter said that the value of the deal including spending would be around $500 million.
“Publicis and Facebook are announcing a multi-year partnership focused on co-creation of product around data, video and images, including core Facebook and Instagram,” said Laura Desmond, CEO of Starcom MediaVest Group, which led negotiations for the deal. The pact is currently focused on North America but the companies said they planned to discuss global expansion “down the road.”
New products are typically custom ad units. For example, Facebook and Leo Burnett Chicago in 2011 created a custom question-and-answer ad unit for the social media site.
Post a Comment