(TrendHunter.com) The playoffs are here and what better way to celebrate your team’s victory than with the newest flavor in the game, BACARDÍ Mango Fusion. With a fusion of mango and orange rum, BACARDÍ has mixed…
(TrendHunter.com) A caring father commissioned this Frozen prom dress for his beloved daughter and it looks as amazing as you would assume. The dress channels the frozen elegance of Elsa from the movie with a little…
(TrendHunter.com) Combining oils paintings with photography, these unique still life mixed-media artwork pieces will leave you guessing which is what and how the artist was able to put it together so flawlessly….
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Outdoor, Print
KOOK
Advertising Agency:Valappila Communications, India
Creative Director:Saji Johnny Kundukulam
Art Director:Saji Johnny Kundukulam
Copywriter:Saji Johnny Kundukulam
Photographer:Kevin McCool
Kinfolk Magazine has gained a foothold with the design-foodie elite for its elegant white pages showing dreamy young people doing earthy things.
David Hotson et Ghislaine Vinas ont conçu cette maison appelée « Sky House » qui a la particularité d’avoir un tunnel qui descend du toit au rez-de-chaussée. Une manière originale d’avoir un toboggan ludique à la place d’escaliers et une belle maison à découvrir à travers les photos d’Eric Laignel, dans la suite de l’article.
Voici une magnifique création de l’architecte méxicain David Pedroza Castañeda. Le paysage offre ici un cadre idyllique pour cette maison en béton rouge. L’architecture est baignée dans la jungle environnante et se marie parfaitement avec la nature et les montagnes. Une création à découvrir dans la suite de l’article.
Film
Rexona
Advertising Agency:Ponce, Buenos Aires, Argentina
Executive Creative Director:Hernan Ponce
General Creative Director:Walter Aregger, Hernan Ibarra
Creative Director:Analia Rios, Ricardo Armentano
Art Director:Pedro Losada
Copywriter:Camilo Mejia
Director:Lance Acord
Online video ads were supposed to be a marketer’s dream. Instead, many become lost in an unruly maze.
(TrendHunter.com) With more people streaming video on their laptops and mobile devices, stationary TV tables are becoming a thing of the past. However, they could come back in style if they were all as practical and…
The Economist a choisi CLM BBDO pour réaliser leur première campagne de communication en télévision en France avec le film d’animation: Le Rouge. Faisant référence à la couleur emblématique du journal, cette vidéo joue avec l’anaphore autour des valeurs associées à la couleur. A découvrir dans la suite en vidéo.
(TrendHunter.com) Despite being an earthling, having any of these Star Wars furniture pieces in your house would make you feel like you’ve been transported to another galaxy. As far away as the world of Star…
(TrendHunter.com) With the help of some Star Wars kitchen gadgets, you could make it seem like you’re eating your way through breakfast, lunch and dinner in a galaxy far, far away. To start off a totally…
(TrendHunter.com) As much as you may have thought that sand art was left in the dust decades ago, it’s making an unexpected comeback now with sand art phone cases. With encased bubbles and sand, playing with…
(TrendHunter.com) The Walking Bicycle Club is a new range of electric bicycles that calls themselves “pedestrian,” purely because of the way they are operated and not at all because they are ordinary….
Research finds that media owners generally don’t try to mold the population to their own brand of politics, but instead give customers what they want.
Agencies active in the content game are making progress. They’ve moved away from the “every company is a media company” fallacy to a better place.
One thing we know for sure, every company is NOT a media company, especially not every advertising agency nor the marketers they support. Yet, the need for compelling brand-building media remains as strong as ever.
What is a global leader in digital marketing to do? If you’re Digitas LBi, you partner with with BuzzFeed and Epic Digital to develop new digital branded content. Why reinvent the wheel when you can simply buy new wheels and have them installed on your vehicle?
Epic Digital is an arm of Epic Magazine, which was co-founded by Josh Bearman and Joshua Davis (one of the most interesting people working online today).
According to Adweek, part of the deal includes marketing-side staffers from BuzzFeed will “grab a desk” in digital agency’s New York office. Teams from both companies will work together on strategies for brands.
Adam Shlachter, head of media activation North America Digitas LBi, said, “Buzzfeed has a formula for connecting with people, the things they want to read, the things they want to share, the things they want to talk about. We think we can combine that formally with how we think about the media to help brands tell really powerful stories.”
A formula to help tell really powerful stories? If the formula is to staff your team with outstanding writers, I can see where this is a winning idea. Other formulas like when to post, and how often are distractions.
Brands can’t tell their own stories. They need highly skilled modern-day storytellers to perform the hard work. An interesting twist here is that Digitas LBi has many solid copywriters on staff, but copywriters are trained to sell with short, smart language. Weaving long-form narratives (sponsored by a brand) is a different skill—one most often found in journalists.
The post Digitas LBi Applies BuzzFeed’s Content Formula To Client Problems appeared first on AdPulp.
Print
Duracell
Advertising Agency:Grey, Istanbul, Turkey
Creative Director:Engin Kafadar, Erdinc Mutlu
Art Director:Fatih Mehmet Y?lmaz, Tolga Özbak?r
Copywriter:Ozlem Kucukyilmaz
Illustrator:Fatih Mehmet Y?lmaz
Client Services:Elsa Altaras Nasi, Sena Akyürekli
Na mesma semana em que o New York Times apresentou um hub dedicado a conteúdos em vídeo, com direito até a uma adaptação do clássico logo do jornal, outros conglomerados da notícia também lançaram iniciativas semelhantes.
O Wall Street Journal anunciou a chegada da ‘video revista digital’ Signal, que deverá fazer uma curadoria dos melhores vídeos produzidos pela própria equipe do WSJ, além de algumas produções de terceiros. A Signal poderá ser acessada através da web ou de dispositivos móveis, mas há uma clara preferência dos produtores pela experiência através de tablets, já que a curadoria pretende privilegiar o modelo de uma revista. Apesar de já ter sido apresentada, a vídeo-revista do WSJ não deve estrear tão cedo – segundo uma porta-voz da publicação, a Signal ainda está em estágios iniciais de desenvolvimento.
E não são apenas o NYT e o WSJ que estão interessados em conteúdos em vídeo – a Conde Nast, responsável pela publicação de revistas como a Vogue e a Vanity Fair, também terá uma plataforma similar, a The Scene, que vai reunir os melhores vídeos das suas revistas, além de conteúdos audiovisuais de sites parceiros da editora, como o BuzzFeed e ABC News. Outra interessada é a Time Inc., que deve apresentar em breve o The Daily Cut, que destacará as produções em vídeo do grupo.
O curioso é que essas empresas não tem exatamente dificuldades para produzir vídeos – só o WSJ é responsável por cerca de 18 mil novos conteúdos em vídeo todos os anos – mas sim de conseguir uma audiência extensa o suficiente para essas produções.
Será que os telespectadores serão convertidos em webspectadores?
Apesar do esforço ser louvável, Joshua Benton, diretor do Nieman Lab, provoca ao analisar um dos vídeos recentes do NYT. Ainda que seja um conteúdo divertido, as mais de 30 pessoas listadas nos créditos lembram do problema de ROI dessas iniciativas – assim como boa parte do bom jornalismo do mundo, o custo é muito maior do que o retorno do investimento.
On one hand, this is a fun, funny @nytimes video. On the other, the 30+ people listed in credits show the ROI problem http://t.co/4XyXjP0I9g
— Joshua Benton (@jbenton) April 28, 2014
Provavelmente a esperança é que, com a popularização de smart TVs e de caixinhas que conectam TVs tradicionais à web, esse tipo de notícia em vídeo possa ganhar alguma atenção da audiência.
Ainda que o número de telespectadores esteja em baixa, será que eles conseguirão ser convertidos em webspectadores desses vídeos informativos dos jornais?
Post originalmente publicado no Brainstorm #9
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