You're walking down the street and you see a giant 3-D mouth singing opera. Maybe you see an enormous, realistic rugby player taking a shower. Perhaps a gigantic Marilyn Monroe dress blowing in the breeze grabs your attention on your way to a bus stop that plays disco music if you touch the weird medallion-adorned hairy chest of a swarthy dude.
Well, if you're in France and you encounter any of these scenarios, you've probably come across the latest outdoor campaign from SNCF French Railways and agency TBWA\Paris. These crazy larger-than-life ads aim to inspire people to travel to places they are passionate about.
If you are not in France and you see these things, you may want to seek therapy.
Here’s why one way Disney can begin to recoup the $950 million it plans to spend on YouTube network Maker Studios.
Maker Studios has signed an upfront deal with Omnicom Media Group ahead of the network’s Digital Content NewFronts presentation on Tuesday night in New York. The deal includes an ad spending commitment in the “low-eight figures,” according to a person familiar with the matter.
The deal is the first signed by Maker Studios, according to Maker Studios head of global sales Jason Krebs. In a recent interview with Ad Age, Omnicom’s president of U.S. digital investments Jon Schaaf said that the agency holding company doesn’t publicize its upfront deals unless they are “transformative opportunities.” The last upfront arrangement Omnicom announced was the $100 million deal with Instagram.
T-Mobile, the pesky gadfly of the telecom business, is advancing its partnership with Major League Baseball and launching a nationwide campaign that takes a broad swipe at the industry.
A new 30-second commercial starting Bryce Harper, the Washington Nationals outfielder and T-Mobile endorser, will premiere on ESPN Wednesday night. It centers on the company’s familiar no-contract option, with announcers run commentary as if baseball mirrored the rules of the telecom business.
“It’s really a fun take on the absurdity of the wireless industry,” said Mike Belcher, T-Mobile’s VP for media, sponsorship and events.
Remember the Northwestern student who created a Lego version of herself and used it as a resume to apply for summer internships ad agencies? Well the student, Leah Bowman, has been hired by Energy BBDO and will start work in late June.
She writes on her imgur gallery, “A few weeks ago I was “that LEGO intern girl” but now I’m officially a BBDO Account Management Intern!”
"It's a refresh," says Kevin Vitale, marketing vp of creative and brand strategy. "It's more of a face-lift."
As part of that face-lift, the cable channel is changing its logo (its new image is "a stamp") and, as of last year, Independent Film Channel is no more—just three letters "that don't stand for anything but mean so much," Vitale jokes.
Still, film is a major part of the company's DNA, and so it's also making channel-approporiate trailers for quite a few of its most popular offerings.
Adweek responsive video player used on /video.
Among the gags: an Alien/Aliens marathon for Mother's Day; jokey content warnings that let the viewer know what he or she is in for (which is good, because IFC shows its movies uncut); and plenty of other fine-print jokes.
Vitale calls the large-font text "the hero" and the little joke above it "the sidekick," and there are plenty of both throughout the campaign. If it seems overthought, please note that it's pretty funny.
Adweek responsive video player used on /video.
It's important for IFC to have clear and clean brand imagery on its originals—and you'll see funny posters of Marc Maron (from Maron) and Reggie Watts and Scott Aukerman (from Comedy Bang! Bang!) over the course of the year—but comedy and movie networks alike must get used to sharing material and talent. Thus, little designations like "staff favorite" and "rewatch" make broadcasts of films like The Big Lebowski and Napoleon Dynamite something a little more than repeats.
(TrendHunter.com) This DIY tote bag is made up of the least expected material: a dog food bag. The BarkPost posted a tutorial on how to create the unique tote bag to promote recycling and, of course, its pet supplies…
Connu pour son incroyable travail d’illustrations en papiers découpés, l’artiste Eiko Ojala nous dévoile ces derniers travaux dédiés, le plus souvent à des magazines tel que le New York Times, Dwell, ou encore Ebony. Un travail époustouflant, d’une grande précision et régularité à découvrir dans la suite de l’article.
New York Times « Lean in ».
Dwell Magazine.
Scientific American Mind « Amnesia ».
Fakta « Myyntikone Piiputtaa ».
New York Observer « Uptown Pill-Poppers Struggle to Hide Excesses From the Kids ».
advertising — that we know half of it is worthless, but we don’t know which half — is an anachronism on the Internet, where data analysis allows us to measure the real value of online ads. Those metrics tell us that the value of consumer data in advertising is growing dramatically, and that smaller publishers are seeing some of the greatest benefit from that growth.
What’s curious is that in the face of these objective metrics, opponents of interest-based advertising continue to argue that it doesn’t provide value. It is impossible to have an intellectually honest discussion about relevancy and interest-based advertising, without acknowledging the simple mathematical truth that it generates a great deal of revenue for a vast number of publishers.
Jason Kint’s recent piece, “Behavioral Advertising Might Not Be as Crucial as You Think,” was nominally aimed at debunking a DAA-supported study, published by economists Howard Beales and Jeff Eisenach earlier this year but is rife with questionable conclusions. What makes the article so disappointing is that it detracts from the legitimate discussion we should be having about how best to provide users with greater privacy and control over data in the era of relevant advertising.
(TrendHunter.com) Rafahu, a Mexico City-based artist, created a series of Looney Tunes pictures that are not as friendly as you would imagine them to be. The artist takes Looney Tunes characters and turns them into…
(TrendHunter.com) John Wilhelm is known for his amazingly manipulated photos of animals, but this most recent John Wilhelm photography series shows a more familial side to the artist. The Switzerland-based IT…
Na campanha “Televisão nova tem 13 letras”, o Velho Lobo conta como a compra de uma TV nova, faz toda a diferença para o país. Não entendeu? Dá uma conferida no vídeo da campanha e entenda melhor sobre o que ele está falando:
Viu, só? Agora “compartilhe aí” ( porque tem 13 letras ;] )!
Além de promoções de TVs de grandes marcas, o Submarino está com um hotsite especial com informações das mais modernas tecnologias – como a TV 4K e a OLED – entre outras várias dicas pra você escolher a melhor televisão para a sua casa, considerando tamanho da tela, distância do sofá e muito mais.
Hahaha. This is too funny. Then again, we are easily amused. Then again, we’re talking about dancing dogs! Hip hop dogs. Latin gods. Electro dogs, Disco dogs.
Dog treat company MISFITS, with help from Proximity Canada, is out with The Gif Dog Party, a site on which you can choose a song, a venue and a posse of dogs to get their dance on. And the, of course, share the whole creation to your social media followers.
Segundo um exemplo do próprio Google, se você andou ‘googlando’ sobre uma determinada bota e, de repente, estiver passando por uma loja que vende esse tipo de calçado, o Google vai notifica-lo, para lembra-lo de que você estava mesmo de olho em algo do tipo.
Apesar da conveniência, isso me parece o mesmo problema do retarget – se você passou do lado da loja e não ‘lembrou’ de comprar o item, será que não é uma forçação de barra do Google usar o seu histórico de pesquisa contra as suas economias?
Essa nova funcionalidade já está disponível na última atualização do Google Now para Android, mas o Google não esclareceu detalhes, como se será possível desligar essa opção, ou qual é a distância mínima necessária para que o app te ‘lembre’ de fazer aquela gastança compra.
Ask a Brazilian which brand he or she associates with the World Cup, a big music festival or a popular city bike program, and he’s likely to say Itau, Latin America’s biggest bank. Last month, Itau was named the No. 1 client that ad agency CEOs in the country would most like to work for (Coca-Cola was No. 10). And Interbrand has ranked Itau as Brazil’s most-valuable brand 10 years in a row.
Itau and Fernando Chacon, the bank’s CMO since 2009, believe that to be a relevant brand, the bank must transform peoples’ lives and the world around them. Last year the bank launched the platform #thischangestheworld (#issomudaomundo in Portuguese) to link that mission with Itau’s sizable investment in education, culture, sports and urban mobility. Efforts include giving away more than 32 million children’s books to encourage parents to read with their kids, as well as a bike project that will offer 7,900 mostly free bikes in seven cities by year end.
A 272-person marketing department reports to Mr. Chacon, and Itau, Brazil’s 20th biggest advertiser, spends about $400 million a year on media advertising. (That outlay would also make the company one of the top 100 advertisers in the U.S.)
In TV spots created by Africa, Brazil is transformed into a giant stadium that welcomes the world, and Brazilians travel to the games from all over the country by road, river and hot-air balloon. The latest video introduces Itau’s World Cup anthem for Brazil’s fans, sung by famous musicians in karaoke style with the words on the screen, so all can learn the lyrics and sing along. In the first few weeks, more than 10 million people did. Mr. Chacon, who will attend 20 World Cup games, says, “Our campaign invites people to come on the field, be the 12th player.” Coming up: Fans will be able to hover their iPad over a print ad by DM9 DDB and see classic goals from past World Cups.
Un utilisateur d’Imgur a voulu rendre hommage à quelques films cultes en animant leurs posters sous format GIF : de Fight Club à Skyfall, en passant par Pulp Fiction, Drive et Kill Bill, toutes les scènes de ces affiches se mettent à bouger sous nos yeux. Une belle manière de donner vie à un poster figé.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
