Clashing personalities, disagreements over how the companies would be integrated and complications over legal and tax issues have derailed the deal between Omnicom and Publicis.
The key to effective storytelling is adopting a “three-act structure”, which harks back to Greek tragedy, and an “entry point” with which consumers can relate, according to Bafta-winning TV and film screenwriter Tony Marchant.
GE generally does a good job of telling stories around technology that's diverse and specialized. A new collection of two-minute spots from BBDO New York is no exception.
There are three videos in the series so far, all beautifully shot and edited. One introduces a jet-skiing Japanese doctor who uses the brand's portable medical equipment to tend to patients on the country's islands.
A second interviews the inhabitants of another island halfway around the world, in Scotland, that gets power from underwater turbines made by GE. The third features a young boy in China taking his first flight to meet his soccer heroes, thanks to GE's jet technology.
The ads are a little heavy-handed in their sentimentality at moments and could probably accomplish the same thing in a smaller window, but the slower pacing isn't altogether unpleasant. They also aren't quite as inventive as the brand's recent, trippy spot that envisioned some of the same products through the eyes of a child.
But they do have the narrative appeal and human element that was missing from the clips of GE's research lab equipment smashing random objects, or the the shipping container dance that the brand choreographed. The global scope also brings to mind IBM's recent 60-commercial opus for the Masters, but with a somewhat less granular, more humble approach not aimed at proving that the brand is in fact everywhere at once—though it's still easy to imagine that it is.
CREDITS:
Agency: BBDO, New York
Client: GE
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Michael Aimette
Senior Creative Director: Chris Lisick
Group Director of Content Production: Anthony Nelson
Producer: George Sholley
Associate Creative Directors: Judd Counsell, Lance Vining
Head of Music Production: Rani Vaz
Senior Account Director, Worldwide: Emma Armstrong
Account Director: Katie Hankinson
Account Manager: Tessa Cosenza
Assistant Account Executive: Joslyn Dunn
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Logan Roos
Music House: The Music Bed
Editing, Visual Effects House: Greenpoint Pictures
Editor, "Moon Power in Scotland": Logan Roos
Editor, "Zeng's First Flight": Philip Knowlton
Editor, "Kumiko's First Ultrasound": Philip Knowlton
Sound Design: One Thousand Birds
Media, PR
Secretariat for Women’s Policies
Advertising Agency:Leiaute, Salvador, Brazil
Creative Director:Raul Rabelo, Victor Azevedo
Art Director:Will Vieira
Copywriter:André Lima, Marcos Carneiro
Photographer:Will Vieira
Planner:Dude
Executive Accounts:Carol Bahia, Eduardo Saphira, Marcelo Carneiro, Paulo Britto, Renata Melo
Producers:Marcelo Costa, Poliana Souza, Yasmina Sestelo
Media:Cláudio Freitas, Adriano Souza, Márcia Guimarães
Directors:Diego Lisboa, Fabio Ribeiro
Director Of Photography:Lazaro Santana
Production:Macaco Gordo
Audio:Sagaz
For now, both companies have an obligation to explain to clients why they’re better off working with individual companies, after touting the efficiencies and complimentary skills that would soon be achieved by the merger.
So far Omnicom seems to have sent only a barebones note to clients. “As you know a good concept is worth nothing unless it can be brilliantly executed in a timely way,” the note, sent Thursday night, reads in part. “Both parties have now decided that it is in the best interest, therefore, of our clients, people, and shareholders to terminate the proposed merger.”
Mr. Wren’s message was similar to but not entirely in sync with Publicis’ message during a call Friday morning in Paris.
Advertising Agency: Innocean Worldwide, UK
Chief Creative Officer: Jamie Colonna
Directed by: Steve Small
Produced by: Studio AKA
The failed merger bid between the advertising giants Omnicom and Publicis Groupe was driven by ego, WPP’s Sir Martin Sorrell said today.
La designer allemande Jule Waibel a fait une belle collection de robes appelée « Raised » dont le projet est de transformer des matières simples en matières 3D. En voile, chiffon ou papier, elle crée des formes géométriques qui s’étendent ou se rétractent selon les mouvements de la personne qui porte la robe.
The Making-Of.
(TrendHunter.com) Although spring and summer might have enough blooms for some, others will want even more and Tiffanie Turner can indulge them. She creates gorgeous giant flowers out of paper. What makes Tiffanie…
Is there an industry more impacted by tech than media? We think no, and that’s why on May 19, Day 1 of Internet Week New York, we will deep-dive into the effects new technologies are having on the entertainment landscape, and more importantly, the people behind the innovation.
Aereo and Netflix present the biggest threat to the incumbent businesses in the TV business and we couldn’t be more excited to have Aereo CEO, Chet Kanojia and Netflix Chief Product Officer, Neil Hunt, kicking off the day with their respective visions for the future of TV and the entertainment industry.
Continuing the conversation are two of the entertainment industries biggest disrupters, Mitch Kanner, CEO of 2 Degrees Ventures, and Dana Brunetti, President of Trigger Street Productions (founded in partnership with Kevin Spacey), producer of “The Social Network,” and executive producer of the runaway Netflix hit “House of Cards.”
Media, Promo, PR, Online
CNA
FCB Brasil and the CNA language school network are launching the Speaking Exchange project, which connects CNA students in Brazil with Americans living in retirement homes. This meeting is carried out via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans.
Advertising Agency:FCB, Sao Paulo, Brazil
Executive Creative Directors:Joanna Monteiro, Max Geraldo
Digital Creative Director:Pedro Gravena
Creative:Vinícius Fernandes, Bruno Mazzotti, Daniel Alves, Mauricio Bina
Creative Technologist:Marcio Bueno
Digital Production:Brave.Ag
Project:Lia D’Amico
Technology:Gerson Lupatini, Caio Mello
Account:Mauro Silveira, Alec Cocchiaro, Pedro Fuhrer, Thiago Figueiredo
Planners:Raphael Barreto, Lia Bertoni, Pedro Schneider
Media:Alexandre Ugadin, Tiago Santos, Fabio Tachibana, Sandra Carvalho, Fábio Menezes
Rtv:Vivi Guedes, Ana Flavia De Lucca, André Fonseca
Production Company:Hungry Man, Hungry Man
Director:Ricardo Mehedff
Codirection:Fabio Pinheiro
Photographers:Fernando Young, Grant Weiss
Account production:Mariana Marinho
Editor:Rodrigo Resende
Managing Partner:Alex Mehedff
Executive Production:Alex Mehedff, Rodrigo Castelo
Postproduction:Hungry Man, Psycho
Postproduction supervisor:Rodrigo Oliveira
Sound Producer:Timbre
Client Supervisors:Luciana Fortuna, Nicadan Galvão, Diego Marmo, Ricardo Martins
It took two hours for Omnicom to communicate news of its failed merger with Publicis to the company’s largest clients.
At about 9 p.m. eastern standard time on Thursday clients received a brief boilerplate memo from Omnicom CEO John Wren. By then many clients were already well aware of the news, having learned of it from social media, reporters looking for comment and bewildered colleagues.
Here’s the note:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer Worldwide: David Lubars
Executive Creative Director: Michael Aimette
Senior Creative Director: Chris Lisick
Group Director of Content Production: Anthony Nelson
Producer: George Sholley
Associate Creative Directors: Judd Counsell, Lance Vining
Head of Music Production: Rani Vaz
Worldwide Senior Account Director: Emma Armstrong
Account Director: Katie Hankinson
Account Manager: Tessa Cosenza
Assistant Account Executive: Joslyn Dunn
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Logan Roos
Music House: The Music Bed
Edit House: Greenpoint Pictures
Editor: Logan Roos
Visual Effects House: Greenpoint Pictures
Audio/Sound Design Agency: One Thousand Birds
Advertising Agency: BBDO, New York, USA
Chief Creative Officer Worldwide: David Lubars
Executive Creative Director: Michael Aimette
Senior Creative Director: Chris Lisick
Group Director of Content Production: Anthony Nelson
Producer: George Sholley
Associate Creative Directors: Judd Counsell, Lance Vining
Head of Music Production: Rani Vaz
Worldwide Senior Account Director: Emma Armstrong
Account Director: Katie Hankinson
Account Manager: Tessa Cosenza
Assistant Account Executive: Joslyn Dunn
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Logan Roos
Music House: The Music Bed
Edit House: Greenpoint Pictures
Editor: Philip Knowlton
Visual Effects House: Greenpoint Pictures
Audio/Sound Design Agency: One Thousand Birds
Advertising Agency: BBDO, New York, USA
Chief Creative Officer Worldwide: David Lubars
Executive Creative Director: Michael Aimette
Senior Creative Director: Chris Lisick
Group Director of Content Production: Anthony Nelson
Producer: George Sholley
Associate Creative Directors: Judd Counsell, Lance Vining
Head of Music Production: Rani Vaz
Worldwide Senior Account Director: Emma Armstrong
Account Director: Katie Hankinson
Account Manager: Tessa Cosenza
Assistant Account Executive: Joslyn Dunn
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Logan Roos
Music House: The Music Bed
Edit House: Greenpoint Pictures
Editor: Philip Knowlton
Visual Effects House: Greenpoint Pictures
Audio/Sound Design Agency: One Thousand Birds
Circula na mídia há algumas horas a notícia de uma suposta compra da Beats Electronics, responsável pelos caríssimos fones Beats by Dre, pela Apple, por uma quantia que chegaria aos 3,2 bilhões de dólares. A informação, divulgada inicialmente pelo Financial Times, ainda não havia sido oficialmente confirmada, mas um vídeo do ator Tyrese Gibson pode ter comprovado (sem querer) o rumor.
Em um trecho do clipe, o próprio Dr. Dre se anuncia como “o primeiro bilionário do hip-hop”, e Tyrese brinca que “vão precisar atualizar a lista da Forbes, as coisas acabaram de mudar”. Em nenhum momento a Apple é mencionada, mas o fato do vídeo ter sido rapidamente removido do YouTube dá ainda mais força à teoria de que os amigos estavam mesmo comemorando a aquisição da Beats.
Para a Wired, a compra faz bastante sentido: a Beats vende a mesma ‘aura’ de luxo que a Apple, e conseguiu transformar um equipamento bastante banal em um item de ostentação. Há quem acredite que mais do que a aquisição de uma marca de fones de ouvidos premium, a Apple estaria mesmo interessada no aplicativo de streaming de música da Beats. Considerando que o iTunes não é um dos players favoritos, dando larga vantagem para iniciativas como o Spotify e Rdio, pode ser uma jogada interessante, mas alguns analistas dizem que isso não faz tanto sentido, já que o Beats Music não é, nem de longe, um bom app de música.
Além do app e da ‘vibe’ jovem e descolada, com a compra da Beats a Apple pode levar também 64% do mercado de fones de ouvido premium (que não necessariamente são de altíssima qualidade, mas que custam bastante) por um precinho até que camarada: a Beats foi avaliada em 2 bilhões de dólares no ano passado, portanto a compra por 3,2 bilhões não parece tão inflacionada assim.
Thássius Veloso, do Tecnoblog, especula que talvez a Apple estivesse aguardando WWDC, conferência anual para desenvolvedores que acontece em 2 de junho, para anunciar oficialmente a aquisição da Beats. Com o deslize do rapper, contudo, talvez a empresa precise dar uma acelerada nesses planos.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Mood TBWA, São Paulo, Brazil
Creative Director: Valdir Bianchi
Art Director: Ricardo Correia
Copywriter: Bruno Brasileiro
Head of Digital: André Felix
Film Company: Sagaz Filmes
Film Director: Daniel Caselli
Production Company: Thegoodfellas
Digital Creative Director: Fernando Carrera
Advertising Agency: Mood TBWA, São Paulo, Brazil
Creative Directors: Eugenio Tonelli, Aaron Sutton
Art Director: Ricardo Correia
Copywriter: Bruno Brasileiro
Head of Digital: André Felix
Production: Celina Cunha, Renata Parra
Advertising Agency: Mood TBWA, São Paulo, Brazil
Creative Director: Valdir Bianchi
Art Director: Ricardo Correia
Copywriter: Bruno Brasileiro
Head of Digital: André Felix
Project Co/Ordinator: Rafael Coelho
Production Company: Pixellabs
Une nouvelle fois, le studio japonais Nendo nous présente la cabane pour oiseaux « Bird Apartment ». Ce nichoir en bois compte 78 entrées pour les oiseaux d’un côté et une grande porte pour l’homme de l’autre coté. Un lieu qui permet à l’homme de contempler les oiseaux par des judas placés sur l’un des coté de la maison.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
