Hasta La Creative!

Duval Guillaume has launched a new international print campaign for TNT. The agency developed 4 new images which ask us to imagine how life becomes more interesting when you add some drama to it.

If you recall, the agency famously launched the Add More Drama with a stunt in Belgium that literally added all kinds of drama when people pushed a button.

These new images will initially be used in Germany and Mexico, and later in a number of other countries.

Here's a pretty cool project from Mullen for a client we won't immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, or watch the video to find out.)

The Boston agency posted this job listing online for a "director of operations" position at a company called Rehtom Inc. The requirements sounded nothing short of brutal:

• Standing up almost all the time
• Constantly exerting yourself
• Working from 135 to unlimited hours per week
• Degrees in medicine, finance and culinary arts necessary
• No vacations
• The work load goes up on Thanksgiving, Christmas, New Year's and other holidays
• No time to sleep
• Salary = $0

The job ad got 2.7 million impressions from paid ad placements. Only 24 people inquired. They interviewed via webcam, and their real-time reactions were captured on video.

Check out what happened below. It's worth watching to the end.

CREDITS
Project: World's Toughest Job

Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Director, Copy: Andrea Mileskiewicz
Associate Creative Director, Art: Blake Winfree
Executive Director of Integrated Production: Liza Near
Head of Broadcast: Zeke Bowman

Producer: Vera Everson
Account Director: Jessica Zdenek
Account Supervisor: Laila Lynch
Director of Digital Strategy: Eric Williamson
Senior Brand Strategist: Ryan Houts

Production Company: Caviar
Director: Amir Farhang
Executive Producer: Valeria Maldini
Producer: Jason Manz
Director of Photography: Brian Rigney Hubbard

Editing, Visual Effects: PS260
Editor: J.J. Lask
Assistant Editor: Colin Edelman
Senior Producer: Laura Lamb Patterson
Lead Visual Effects Artist: Patrick Lavin
Assistant Artist: Matt Posey
Audio Post: Soundtrack
Sound Design, Mixer: Mike Secher
Music: Human
Casting: House Casting
Casting Agent: Shawn Alston

Client: American Greetings
Executive Director, Marketing: Alex Ho

Poking fun at gamer marketing and culture, Digital Kitchen and Cards Against Humanity launched Pwnmeal Extreme Gaming Oatmeal this past weekend during the Pax East gaming conference in Boston.

Screens around the venue played an ad in which ripped athletes would down the oatmeal in slow motion as well as rub the stuff all over their bodies.

Of the stunt, the agency said, “The concept may sound ridiculous, but it’s not far off from the realities at these conventions. Gamers are hit with marketing for everything from caffeinated gum to beef jerky.”

Yes. the Product is fake. On the faux site for the product, you can check out the product’s flavors such as Strawberries and Carnage, No Scope Headshot Blueberry. MOBAnana Bread and Cinnamon K/D Ratiomeal.

Remember when beer was just this thing you drank on Saturday afternoon after you’d finished cutting the lawn or simply wanted to hang with a few friends at your favorite bar?

Well, thanks to modern marketing, beer isn’t beer anymore. It’s a lifestyle! Yes, a lifestyle. You don’t just consume beer any more. Nope, you consume the lifestyle the beer brand’s marketing team has created.

Trouble is, trying to live these epic lifestyles just makes one feel inadequate since most of us are never going to achieve the epic awesomeness we see in beer commercials, particularly this fast-paced collection of achievers who are part of a new Amsterdam Worldwide-created campaign for Warsteiner beer.

In celebration of the opening of Rocky on Broadway, Peanut Butter & Co. has launched the Knockout Peanut Butter Smoothie Sweepstakes.

Peanut Butter & Co. teamed with four food bloggers to create new smoothie recipes using peanut butter. From Monday, April 14, 2014 to Friday, May 9, 2014, consumers are invited to vote for their favorite peanut butter smoothie recipe at Facebook.com/peanutbutterco and www.KnockoutPeanutButterSmoothie.com for a chance to win two tickets to see Rocky on Broadway and a year’s supply of Peanut Butter & Co. peanut butter (50 jars).

There will be four week-long entry periods, during which winners will be randomly selected, totaling four winners by the end of the promotion period.

We had no idea Rocky had hit Broadway. But apparently the reviews are really good. What would Sylvester Stallone think?

Well after dumping the baby, E-Trade wanted something different. And Ogilvy is delivering different. After kicking off with Epic Musical in which people break into song because they are Type E people, Ogilvy has given us Frank Underwood.

OK, it’s not Frank Underwood, it’s Kevin Spacey being, well spacey in yet another goofy ad about Type E people. In this ad, Spacey is a talent scout for Type E people and while he isn’t channeling Frank Underwood, you can’t help but see a mischievous Frank inside this E-Trade version of Kevin Spacey.

No ano passado, a Holanda lançou “Original Cool”, uma campanha dedicada a mostrar os atrativos turísticos do país além dos estereótipos. Agora, o esforço conjunto do Netherlands Board of Tourism, KLM Airlines, Schiphol Airport e Amsterdam Marketing mira diretamente nos turistas norte-americanos, mais uma vez tendo o “cool” como conceito principal.

O embaixador do cool Pim de Koel estará em três filmes criados pela agência Mustache, de Nova York, que mostram as belezas e atrativos do país. Com direção de Gavin Bellour, o primeiro deles já está no ar e questiona se é possível ensinar e aprender como ser cool.

Para isso, eles selecionam um jovem norte-americano e o levam para a Holanda, para fazer uma espécie de intensivão. O filme mantém o ritmo divertido da campanha original, com imagens lindas, mas não chega a trazer grandes novidades. Ainda assim, vale o play.

Post originalmente publicado no Brainstorm #9
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Data has always played some role in the TV upfronts, but this year expect more sources for that data — and more crowing about its usage.

While advertisers aren’t getting away from the Nielsen age-and-gender demographic guarantees at the heart of TV deals anytime soon, data from the likes of Rentrak and Acxiom, as well as internal data, will be used to plan budgets and more efficiently determine which networks are truly reaching target audiences. In some cases, this data will also be used to set second-level guarantees.

“We’ll see a lot of announcements, which probably will overstate the degree to which sources beyond Nielsen ratings are involved in actual buys and plans, but it will certainly reflect the general trajectory toward increased use of incremental sources of data,” said Brian Wieser, analyst at Pivotal Research Group.

Continue reading at AdAge.com

Pwnmeal Extreme Gaming Oatmeal goes way beyond steel cut. This hot, lumpy cereal is EXTREME!!!

Alas, the caffeinated glop won't be coming to breakfast aisles anytime soon. The "official porridge of e-sports," launched at last weekend's Pax East conference in Boston, is a satire of gamer marketing and culture cooked up by Digital Kitchen and the jokers at Cards Against Humanity, the party game for horrible people.

"The concept may sound ridiculous, but it's not far off from the realities at these conventions," the agency says. "Gamers are hit with marketing for everything from caffeinated gum to beef jerky."

From the faux brand's website: "It's a PWN or BE PWN'd world out there. Only a n00b would skip breakfast, the most important meal of the day. When you visit cyberspace to play your favorite shoot 'em ups or massively multiplayer online video games, ensure decisive victory."

Flavors include Strawberries and Carnage ("Prepped to fuel your next kill streak with a massive payload of phytonutrients") and No Scope Headshot Blueberry ("Line it up and pull the trigger with a sweet, warm BFG—the B is for blueberry").

The video shows buff guys and gals "dramatically" tearing open product packets, tossing around flakes and rubbing oatmeal on their ripped bodies. They roar, and goopy goodness gushes from their mealy mouths. I prefer to start my grueling day like a real hard-core gamer—by dragging my saggy ass out of bed, pounding a few Hershey's Kisses and cursing my wasted life.

Pour ce deuxième best-of du mois d’avril, nous avons réuni, pour vous, le meilleur du timelapse : cette jolie technique qui permet d’accélérer le temps pour le voir passer et qui permet aux paysages, aux fleurs, aux gens et aux villes de se mouvoir. La sélection est disponible dans la suite.

Infra Red Timelapse by Glen Ryan & James van der Moezel.

Malaria Illustration by Edson Oda.

Mauna Kea Heaven Timelapse by Sean Goebel.

Melancholia Timelapse by Enrique Pacheco.

Mirror City Timelapse by Michael Shainblum.

Beyond Nature Iceland by AprilGarden.

City Lights by Colin Rich.

Dan Black – Hearts by Chic & Artistic.

Death Valley Dreamlapse by Sunchaser Pictures.

Dreamscapes by Jonathan Besler.

Family Portraits Timelapse by Anthony Cerniello.

First Footprints by Murray Fredericks.

Flowers Timelapse by Katka Pruskova.

Heild Timelapse Trailer by Trailperpark Studios & Petur K. Gudmundsson.

Landings by Cy Kuckenbaker.

Limitless Graffiti Timelapse by Selina Miles.

Radiance by LakeSuperiorPhoto.

Rumble and Sway NY Timelapse by The Seventh Movement.

Into The Atmosphere by Michael Shainblum.

Supercell Thunderstorm Time Lapse by Mike Olbinski.

The World Outside my Window by David Peterson & Random Photons Productions.

The Making Of Design Fu Mural by YIU Studio.

This is Shanghai by Rob Whitworth.

Welcome Home Timelapse by Michael Shainblum.

White Noise Movie by TimeLine Films.

Cityscape Chicago by Eric Hines

Yosemite Timelapse II by Colin Delehanty & Sheldon Neill.

Adventure Is Calling by Shane Black.

Alchemy Nature by Evosia Studios.

Disneyland Timelapse by Matt Givot & Dan Douglas