(TrendHunter.com) Inspired by the marijuana legalization in Colorado and Washington, Studio 360 and Original Champions of Design (OCD) collaborated on a project to make marijuana mainstream. This project included an…
Companies across the globe have long tried to attract viewers to live Internet broadcasts, with X-rated sites the only real success stories. China appears to have cracked the code.
The personal care brand Burt’s Bees is promoting anti-aging products in messages that will appear as appointments in electronic calendars.
It was the clearest statement on the merger from Netflix, nearly two months after it agreed to pay Comcast for a more direct connection to the cable operator’s Internet backbone.
(TrendHunter.com) This plane photography series may look realistic, but it’s snapped using a toy plane. A Macau-based web designer named Varun Thota, who snapped the photos, looks like like he is placing his…
“Mad Men” viewers in the Chicago area saw a local TV spot Sunday night for an actual ad agency, Evanston, Ill.-based Ungar Group.
The spot, which will run again during future episodes of “Mad Men,” actually seems a bit like a crossover between AMC’s adland show and the network’s breakout zombie hit “The Walking Dead.” It shows a man in a suit walking through an elegant space and taking out a cigar as the voiceover begins, “If you’re looking for an advertising agency and don’t meet with the Ungar Group …”
Cut to the man’s face, revealing him as a zombie, who finishes the sentence: ” … You will regret it the rest of your lives.”
The company, in a letter to shareholders, said it would impose “a one or two dollar increase” for some new customers later this quarter.
The price of “House of Cards” is about to go up as the Netflix-HBO rivalry escalates.
Sometime this quarter Netflix plans to raise its monthly prices for new customers by $1 to $2, the company said on Monday. People who already subscribe to the streaming video service would keep their current $7.99-a-month rate “for a generous time period.”
“Over the last couple years we have been improving the content selection on Netflix and broadening it If we want to continue to expand to do more great original content …we have to eventually increase prices a little bit,” Netflix CEO Reed Hastings said during a webcast to discuss the company’s earnings. In addition to helping to acquire “much more content,” the price increase would give the company more money to invest in its video-streaming technology, he said.
(TrendHunter.com) Brighten up your backyard this summer with these adorable Mason jar lights. Each strand of lights comes with ten homey Mason jars filled with an elegant circular bulb to give off that perfect…
The two half-hour comedies on Sunday night follow “Game of Thrones,” which continues to draw some of the largest audiences in the network’s history.
There's a reason children's shows always seem to have more diversity than anything else on television. It's because kids look to TV as a window that helps make sense of the world, and when they don't see anyone resembling themselves reflected back, they can be left feeling isolated and weird.
That can be especially true for children who've lost their hair due to chemotherapy, which motivated a Brazilian cancer charity to create a fun project: Bald Cartoons.
The advocacy group Graacc partnered with several popular cartoons—including U.S. hits like Adventure Time and My Little Pony: Equestria Girls, along with classics like Peanuts and Garfield—to have characters shave their heads in solidarity with young cancer patients.
The resulting clips and posters show these children they're not alone. You can see the results yourself in the incredibly touching video below, subtitled in English.
The program is looking for more cartoonists to contribute their work.
(TrendHunter.com) Taking on the role of beach bombshell perfectly, model Hailey Clauson stars as the new face for the Beach Bunny Swimwear Summer 2014 campaign.
The sexy ‘Lady Lace’ range is all about…
With the unfortunate layoffs of some of its wearable hardware team last Friday, Nike inadvertently may have created a new Hallmark holiday for others. While Nike later said it would keep supporting its FuelBand SE model and release new colors, Nike’s long-term commitment to tech hardware seems to be in doubt.
And that means fewer marketers will find themselves in a meeting getting pitched on some outlandish idea where the crux is “Here’s how your brand can be more like Nike,” accompanied by a slide of the FuelBand.
You know what happened to those cutting-edge Nike folks who were making your brand seem insufficiently forward-looking? Many are looking for their next gig. I don’t mean to be callous; believe me, similar gigs are there for them — and perhaps at better-suited companies.
Hmm. And we thought the pleated plaid miniskirt was the hottest thing a woman could wear. After watching this DB Latina Puerto Rico-created Axe ad, we may have to reconsider.
We’ve watched the ad twice and we’re still not sure what they’re selling. Deodorant insurance? Who knows. From the moment a woman dressed in a short black miniskirt and high heels struts into view and says something along the lines on, “In the game of love, there are times of war,” our focus was, shall we say, distracted.
So do us a favor. Give the ad a watch and let us know what they’re really selling.
Chicago-based marketing and advertising agency Walton Isaacson have debuted the first ever television campaign for premium (and, we think, rather tasty) bourbon whiskey brand Knob Creek.
Walter Isaacson worked with bi-coastal digital production and creative design studio Brand New School on the campaign, entitled “Bookerisms” for the sayings of Knob Creek founder Booker Noe, which are featured in the campaign. The debut 30-second spot, “Booker Said,” centers around one such Booker quote, which is actually pretty funny: ”If you’re not completely satisfied with the big, full flavor of our bourbon, just send back the unused portion and we’ll drink it for you.” continued…
New Career Opportunities Daily: The best jobs in media.
En plus de son design et de son esthétisme original, la moto Johammer J1, conçue et produite en Autriche, est la première moto électrique de série capable d’atteindre 200 km de distance grâce à son système d’alimentation en énergie innovante. Une création pour les amateurs de design et de technologie.
When it’s time to build your brand, promote your product, or rollout the next big thing, you’ll need to engage in a media buying strategy. Whether you carefully plan a formal launch or dash off a back-of-the-envelope proposal and forge ahead immediately, everything will hinge on optimizing price and placement.
But how will you know if you’re getting the best value for your dollar and reaching the largest number of potential customers? How can you avoid making a major media buying mistake? Here’s a list that can help: A rundown of the top five media buying mistakes – and how to avoid them:
1.Lacking a clearly defined strategy: Too many media buyers fall into the trap of launching a campaign without specific, measurable objectives. Before you make your media purchases, analyze the data and identify whom you want to reach by demographic group and lifestyle pattern. Plan your media outreach carefully, and make sure you have clear goals.
2. Not reserving money for testing in the budget: It’s advisable to be budget-conscious when planning a media buy, but unless you set money aside for testing, you’re being penny-wise and pound-foolish. Keep in mind that up to 90% of commercials fail. If you conduct testing, you can focus on the approaches that succeed and adapt your strategy to generate positive results.
3. Putting all of your eggs in one basket: When planning a campaign, it’s important to diversify your media spending so that you cast a broader net. Spread your media spending out, avoid loading up in one area, and then monitor response pockets so you can refine your approach and target the most productive regions.
4.Cutting ad spending without in-depth analytics: As the ad campaign progresses, you’ll likely take a look at your spending and identify areas to make cuts. Don’t make the mistake of only viewing the most recent activity and basing your decision on that alone. Media responses aren’t fixed and predictable – they’re volatile, which means you’ll need in-depth analytics to see the big picture.
5. Inadvertently stopping momentum: To accurately evaluate campaign effectiveness, you’ll need to measure frequency. Too many media campaigns that are just starting to gain momentum are cut short by media buyers who fail to fully analyze frequency, and thus miss the signals that a campaign is gaining steam. Make sure your analytics solution measures frequency.
Launching a media campaign is exciting – and a great opportunity to deliver brand impressions and build product or service awareness. But before you get started, it’s important to think through every phase and plan ahead to ensure that you get the maximum value for your ad spending.
By starting off with clearly defined goals, diversifying your media spend, testing for effectiveness, analyzing thoroughly before making cuts, and measuring patterns, you can improve your odds significantly. To make sure you’ve achieved optimal price and placement, avoid the top five media buying mistakes, and you’ll be well on your way to a successful campaign.
This contributed article was written by Rick Wyerman, SVP of Product Services at I.Predictus.
Even the discount airlines need a rockin' safety video now.
Get down with the latest in-flight jam, titled "Up," created for a new budget airline also called UP, owned by Israel's El Al. The jaunty boogie takes a five-minute scenic tour through some great moments in rock history, including Devo, Robert Palmer and Ziggy Stardust.
Yes, they're jumping on the flight-video bandwagon without a unique take like Air New Zealand's bikini models or Delta's attack of the killer scrunchies. In fact, it's rather similar to Virgin's "Safety Dance." But that doesn't make it less charming.
In general, informational videos forced on a captive audience should be applauded for any attempt at edutaining us. And the afros and cottonball cloud costumes are certainly working here. Plus, you gotta love a good keytar.
Here’s some decidedly different NHL advertising from Arnold Worldwide. To steer clear of the usual hockey advertising trope that’s usually filled with “rampant heavy metal, distressed footage and highlight orgy’s,” Arnold Worldwide crafted a couple of beautifully serene spots that capture an entirely different side of the game.
The first spot, entitled “The Calm,” shows the tension and internal contemplation leading up to the initial faceoff. That calm is then violently disrupted by the wrath the Bruins bring to the ice.
The second commercial, “The Wolfpack,” reinforces the notion of team. Rudyard Kipling’s poem “The Wolfpack” is read over footage of the team both on and off the ice. The poem is voiced by Glenn Fleshler who, most notably, played Errol (otherwise known as the Yellow King) in HBO’s series True Detective.
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