Hasta La Creative!

Way, way way back in the Day, Dove did that thing where they revealed the extreme photoshopping that goes into the presentation of most models. Since then they’ve done several other stunts which focus on the perception of beauty. They usually focus on how many women do not view themselves as good looking as others do.

This stunt from comedy group Above Average creates yet another spoof but this one goes a bit further creating its own full blown experiment spoof illustrating how real women might react to the tricks Dove plays on them in their stunts.

The reactions are, as another brand says, priceless. Give it a watch.

Zurich Insurance is launching “Gator Golf,” an online video tutorial series, created by McCann Worldgroup, instructing golfers on how to deal with playing in close proximity to alligators.

The series was created to build buzz around the upcoming PGA Tour, Zurich Classic of New Orleans, where an alligator famously wandered onto the course during last year’s games. While not everyone finds alligators on the golf course a laughing matter, the series is tied to the larger “For Those Who Truly Love” brand platform, the idea being that those who truly love golf won’t let an alligator on the course stand in their way.  The “Gator Golf” series features “golfing and alligator expert” Jim Shanks offering up absurd solutions to gator-filled golf course problems. In the above video, for example, he recommends turning around and driving left-handed so that the gator behind you is “out of sight, out of mind,” while adding that if you’re attacked you should follow course etiquette and “die quietly.”

Gator Golf” is the social component of a larger integrated campaign including TV, print, online advertising and a microsite, and will appear on YouTube and on saud microsite in the lead up to the tournament, which takes place April 24 – 27.

Of course, when we read “Gator Golf,” we can’t help but think of this…

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New Career Opportunities Daily: The best jobs in media.

L’artiste Daniela Carvalho, vivant en Espagne, a voulu rendre un hommage tout particulier à la saison de l’été avec sa série « 39 degrés ». Elle a donc combiné des photographies de vacances, de plages et d’été avec de la peinture à l’huile qui finit et prolonge les images. Un très beau travail entre photographie et peinture.

In response to a tip we received yesterday, sources close to the matter can confirm that some turnover has occurred at Ignited:

“Ignited parted ways with a very small percentage of employees across departments. Some of Ignited’s work is on a project basis and those projects came to a close, which is the nature of the agency business.”

We have no confirmation on the number of employees who left or the projects mentioned above, so the news is very bare-bones at the moment.

Updates as we receive them.

New Career Opportunities Daily: The best jobs in media.

Oxford-based Adlens, “the global leader in variable focus technology for the eyewear industry” has named integrated digital agency True North as its agency of record, following a review that included twelve other agencies.

As agency of record, True North will be responsible for driving sales and developing integrated strategies for Adlens and its range of brands, as well as building consumer awareness for variable Adlens focus eyewear. Work will include both online and offline campaign development, social media, data analytics, and media planning/buying.

“Adlens is poised to change the eyewear industry with the technology they’ve developed,” said Steve Fuchs, CEO, True North Inc. “This new partnership gives True North an incredible opportunity to help Adlens build their brand, introduce a new product category to the world, and reach their direct sales goals.”

Michael Ferrara, CEO of Adlens, called True North “a perfect match,” adding, “Like us, they’re innovators in their field…and an innovative approach will be essential to our success as we begin challenging the giants of the eyewear industry.”

New Career Opportunities Daily: The best jobs in media.

L’agence TBWA\Hakuhodo a lancé la campagne 3D on the Rocks pour la marque japonaise de whisky Suntory : ils ont conçu des glaçons sculptés et modelés en fusée, Statue de la Liberté, ou en guitare. Une manière artisanale et technologique de déguster son whisky. A voir en images et en vidéo dans la suite.

Twitter got its ad business off the ground by selling marketers on the premise that its service complements TV, and now it appears that Tumblr is treading a similar path.

The Yahoo-owned blogging platform has commissioned a study by a U.K.-based social-data-intelligence company called Pulsar that says the volume of social-TV activity on Tumblr is actually much greater than on Twitter. That is, when looking at it through an 11-day window that spans from five days before the show airs to five days after.

Pulsar’s study pulled Twitter and Tumblr data via Datasift and researched activity around four episodes of shows that ran in the fall and winter of 2013: “Sherlock,” “Supernatural,” “Pretty Little Liars” and “Sleepy Hollow.” It also tracked mentions of “Malcolm in the Middle” over an 11-day period in December.

Continue reading at AdAge.com

Direcionada aos espectadores mais jovens, a campanha ‘Awkward Family Viewing’ para a HBO Go consegue ser divertida e ao mesmo tempo pontual. Os spots destacam trechos de séries como “True Blood”, “Game of Thrones” e “Girls”, nas quais algumas das cenas talvez fossem desconfortáveis demais para assistir rodeado pelos pais no sofá da sala, e destaca a grande vantagem de assistir esses seriados via HBO Go – você pode fazê-lo bem longe dos seus pais.

Em geral, os vídeos brincam com as cenas mais ‘explícitas’ dos seriados, mostrando quão incômodo pode ser apreciar esses momentos ao lado do seu pai ou da sua mãe.  No entanto, os spots mais divertidos retratam também aquelas enervantes situações com gente perguntando quem era mesmo aquele personagem, se aquele ator era o mesmo de um outro filme que assistiram recentemente, ou quando os pais parecem querer aproveitar o momento do seriado para dar alguma lição de moral ou se mostrar ‘prafrentex’.

Os spots vão circular no BuzzFeed e nos canais do Twitter e do YouTube da HBO.

Post originalmente publicado no Brainstorm #9
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Ad holding company Interpublic Group said revenue rose 6.1% in the first quarter of the year from the quarter a year earlier and reported a smaller operating loss than a year ago.

First quarter revenue was $1.64 billion, compared to $1.54 billion in the same period last year, according to the company, which owns agencies including FCB and McCann and is the fourth-largest agency holding company by revenue, following WPP, Publicis Groupe and Omnicom Group.

IPG reported a net loss of $20.9 million in the first quarter, an improvement from a net loss of $59.2 million in the first quarter of 2013. Its U.S. revenue increased 5% to $939 million, while international revenue grew 7.7% to $698.5 million. Organic revenue, excluding effects from events such as acquisitions, grew 6.6%, the company said.

Continue reading at AdAge.com

Have you noticed a man named Donald Buscando looking at your LinkedIn profile?

You'd remember him. He's wearing a beige turtleneck that somehow accentuates his eerily white teeth and his hair, which is reminiscent of Robert Cornelius (you know, the guy that took the alleged first selfie ever).

Well, it seems Buscando is a faux executive—part of a tongue-in-cheek effort by Mother New York to recruit interns for its summer program. Mother is identifying potential interns and having "Donald" stalk them on LinkedIn, which is easier than ever thanks to the site's newly souped-up "Who's viewed your profile?" section.

Mother explains Donald's approach this way: "Using the advanced search feature of LinkedIn, he sources the profiles of the best students in the world by filtering by school, specialty and using power keywords like 'Alpha' and 'Pintegrated.' Based on these criteria, Donald identifies the best students and clicks on their profiles over and over again."

Donald's own LinkedIn page is treasure trove of odd, too. He writes:

I spent a few hours on your profile looking deep into the soul of your business-related online identity. From what I saw, you should apply.

Are you a copywriter or art director? I've closely examined your portfolios and you should apply.

Are you a designer? You have beautiful bezier curves. You should apply.

Are you a strategist looking deep into what makes people tick? Yes. You should apply, too.

Do you want to work in the shop? Don't know what that is? Sounds like you should apply.

Are you a producer who makes things happen? I've seen your profile and yes you are. Yes, apply.

There also the video below. You can go to mothernewyork.com/opportunity to apply.

"Tonally this is nothing unusual for us," Mother founding partner Paul Malmstrom tells AdFreak. "We thought it'd be a fun way of learning about the program and give a sense of what it's like to work here."