Hasta La Creative!

The Columbia Daily Spectator, the university’s student-run newspaper, will stop printing daily and switch to a weekly edition beginning in the fall.

The international tribunal dealing with the killing of a former Lebanese prime minister has charged two journalists with contempt of court and obstruction of justice.

A new advertising campaign by GNC called “Beat average” plays to the unwillingness of many people to identify as below the median.

Em 2012, o mundo foi tomado de assalto por “Dumb Ways to Die”, campanha criada pela McCann para a Metro Trains da Austrália. Com uma musiquinha grudenta, a animação que mostrava formas estúpidas de morrer logo ganhou toneladas de prêmios, algumas reedições e paródias. A mais recente leva a assinatura da Young & Rubicam para a Miami Ad School/ESPM, com o objetivo de mostrar como é dura a vida dos criativos.

A cada trecho desta paródia, é provável que uma faísca de lembrança se acenda em sua mente, seja de alguma história vivida pessoalmente ou ouvida de algum amigo.

Relaxe, dê o play e divirta-se.

Post originalmente publicado no Brainstorm #9
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A música é um importante elemento Seastars, campanha da WWF da Holanda com conceito da Ogilvy & Mather de Amsterdã e animação do estúdio Not To Scale. Composta por Darre van Dijk e Guido Dieteren, a canção é interpretada pela Guido’s Orchestra e Wyke van Weelden e ajuda a criar o clima dramático para mostrar uma história que se passa no fundo do mar.

Tão bela quanto triste, de certa maneira esta animação traz aquele sentimento dos primeiros minutos de Procurando Nemo, quando ocorre uma tragédia, aqui causada pela pesca em larga escala.

A canção está disponível para compra no iTunes.

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While Pandora’s advertising business continues to grow, it’s not expanding quickly enough to offset the streaming radio service’s content costs and turn a profit.

Pandora booked $194.3 million in total revenue for the first quarter of 2014, a 69% increase to beat analysts’ estimates. However the company recorded a $28.9 million net loss, giving the streaming radio company another quarter in the red. In recent years Pandora has only turned a single-digit millions quarterly profit in the fourth quarter.

Pandora’s advertising revenue rose by 45% to $140.6 million, driven by a surging mobile ad business. Revenue from mobile advertising climbed by 59% to $103.1 million, accounting for 73% of ad revenue and 53% of the company’s overall revenue.

Continue reading at AdAge.com

Ms. Wallace formed a small but prestigious literary agency that represented Erich Segal, William F. Buckley Jr., Joan Didion and Don DeLillo.

This morning we confirmed that Kate McCagg, most recently creative director at Razorfish, has left Portland for New York and a CD spot on the Havas Worldwide roster.

An agency spokesperson confirmed that McCagg started at Havas last week and that she is “partnering with Monica Escobar to lead Ritz (Mondelez) and working across other accounts as well.”

The official statement from Havas CCO Darren Moran:

“Kate is a thoroughly modern creative director. She’s a thinker and a maker. A writer and a lover of design. A humanist and a tech geek. Half of her career has been spent at ‘traditional’ shops, half at a digital agency. So she can do a lot and do it well, which makes Havas the perfect place for Kate. We’re thrilled she’s joined us.”

New Career Opportunities Daily: The best jobs in media.

As Under Armour’s sales balloon, so does its marketing budget.

The athletic company said today it will increase its ad budget by more than one-third in 2014, based on projections for sales to reach $2.91 billion this year, up 25% from $2.33 billion in 2013.

CEO Kevin Plank told analysts he expected to allocate 11% of revenues to marketing, or $330 million. That’s an $83.5 million increase (34%) over a year ago, and a $125 million boost from 2012. The company handles some marketing in house, in addition to working with Droga5.

Continue reading at AdAge.com

MTV’s message to advertisers during this year’s upfront is that it’s “always on.”

The Viacom cable channel is making a significant push to translate the real-time conversation of social media to TV. This week, for example, it said it had hired Bloomberg Businessweek Creative Director Richard Turley for the new role of senior VP of visual storytelling and deputy editorial director, a post from which he will help turn the day’s pop culture chatter into on-air content — very quickly. The network is talking with advertisers about ways to get them involved.

MTV, which made its upfront presentation to ad buyers at the Beacon Theater in New York on Thursday, has also announced its summer schedule, which includes the new series “Finding Carter,” a family drama about a girl who finds out her mother abducted her when she was a child; “Snack-Off,” a cooking competition show with a comedic twist; and “9 Days and Nights,” about one artist at a turning point in life and career. Returning shows this summer include “Teen Wolf” and “Ridiculousness.”

Continue reading at AdAge.com