The clip below, titled “This Is a Generic Brand Video,” was first posted on the YouTube channel of Dissolve Footage on March 21, and as of this writing has only 4,613 views. But this morning it popped up in my Twitter feed several times and I have a feeling it’s on the verge of blowing up big, because it’s pretty awesome and everybody who works in advertising needs to see it right now. As Dissolve, a purveyor of royalty-free HD footage, explains in the video description,
“This Is a Generic Brand Video is a generic brand video of ‘This Is a Generic Brand Video,’ written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s made entirely with stock footage. All video clips used are from dissolve.com.”
So, yeah, it’s a parody of commercial cliches that’s also a commercial itself — intended to attract budget-conscious creators of commercials who are looking to insert a few commercial cliches into their own commercials. Got that?
O mundo dos “comedores de massa” é dividido em dois tipos: aqueles que usam ketchup em tudo e aqueles que consideram isso um ultraje. Daí que a rede britânica Ask Italian, que obviamente se enquadra no segundo tipo, resolveu mirar nas pessoas que não respeitam ou valorizam uma boa massa com a campanha #RespectThePasta.
A ideia – que não chega a ser nova, mas ainda assim é válida – é que as pessoas estão mal acostumadas e acabam não valorizando a experiência de se comer uma boa massa. “A massa precisa de amor e atenção. Observe os ingredientes. Honre a garfada. Respeite a massa”, diz o descritivo no YouTube.
São sete vídeos curtíssimos, que até tentam ser engraçados, mas apenas um deles realmente faz sentido. Para conferir todos eles, basta clicar aqui.
What’s the best medium for delivering eye-popping return on investment? Strangely enough, it may be radio, at least in a study of 10 brands from last year.
Despite a recent flood of studies and marketer statements validating returns from Facebook and other digital media, radio beats most of those glowing digital ROI numbers in a study of 10 brands that advertised on Clear Channel stations. The study is from Nielsen Catalina Solutions, which combined data from Nielsen’s newly acquired radio-audience measurement business with shopper-card data from Catalina.
Brands averaged a sales lift of more than $6 for every $1 spent on radio ads an ROI double that of even the best results from many recent studies of digital or TV media, including one from France and Coca-Cola that Facebook recently touted. One retail brand delivered an almost unheard of $23.21 in sales lift for every $1 invested, though a soft drink brand at the low end of the range delivered a more pedestrian $1.38.
The headline in Russian has a play on words: the first meaning is ‘outplay your life’ and at the same time it means ‘change your life’.
TBWA\Moscow, The Russian Chess Federation, with the support of Anatoly Karpov and the Federal Penitentiary Service of Ryazan have come out in support of prisoners already on the road to rehabilitation and hosted a chess tournament between several prisons. The finalists have been given a chance for early release.
The idea of a prisoners’ chess tournament was developed by the creative agency TBWA\ Moscow, on the request of the Russian Chess Federation. The concept of the campaign is communicated in the slogan, “Play for your life”; participation in a chess tournament as a way of receiving a letter of recommendation. TBWA\ Moscow developed the campaign based on the status of chess as an intellectual sport, one that makes the player think several moves ahead and assess the likely outcome of his decisions. These qualities form an essential part of the rehabilitation process for those in correctional facilities. Any prisoner, regardless of their level of experience, could participate in the tournament. The only condition for entry was a desire to turn their lives around and engage in the rehabilitation process. All short films were shot on location in the Pre-trial Detention Centre, which helped communicate a real idea of the prisoners’ daily environment.
For families living on less $1.25 a day in Nigeria, there is little source of entertainment between couples. Therefore, they naturally seek solace in love making; “a wife is the last hope of a poor man” a common saying goes. And in a clime where reproductive healthcare is inadequate, this leads to more babies and in turn sinks the couple further into poverty. On Valentine’s day, GOtv (low pay digital tv) takes on a bigger course, to remind the nation; love comes with responsibility.
Press channels, not positions. More TV. Less babies.
For families living on less $1.25 a day in Nigeria, there is little source of entertainment between couples. Therefore, they naturally seek solace in love making; “a wife is the last hope of a poor man” a common saying goes. And in a clime where reproductive healthcare is inadequate, this leads to more babies and in turn sinks the couple further into poverty. On Valentine’s day, GOtv (low pay digital tv) takes on a bigger course, to remind the nation; love comes with responsibility.
For families living on less $1.25 a day in Nigeria, there is little source of entertainment between couples. Therefore, they naturally seek solace in love making; “a wife is the last hope of a poor man” a common saying goes. And in a clime where reproductive healthcare is inadequate, this leads to more babies and in turn sinks the couple further into poverty. On Valentine’s day, GOtv (low pay digital tv) takes on a bigger course, to remind the nation; love comes with responsibility.
First Look Media, the news startup funded by billionaire eBay founder and Chairman Pierre Omidyar, has made some splashy editorial hires in recent weeks, including Rolling Stone’s Matt Taibbi and Gawker Editor John Cook, who promised “to find stories that pick fights and pick the right fights.” The venture began with Glenn Greenwald, the blogger who worked closely with Edward Snowden.
What the organization hasn’t delved into is its plans to support them financially.
The answer for First Look, thus far at least, is to sell sponsorships to “challenger brands,” said Michael Rosen, First Look’s chief revenue officer and the company’s first business-side hire. First Look is a nonprofit, but it’s entering a crowded field of news organizations, including digital startups like Ezra Klein’s venture with Vox.com as well established players like The Atlantic and The Economist. It’s doesn’t seem like it’s going to chase all their advertisers.
It could be that whatever meds he’s on are working, but the Depressed Copywriter (aka Chris Sheldon), current copywriter at AKQA NY from what we hear, has returned with a new venture having nothing to do with depression.
Sheldon has launched “My Parent’s Website,” which he started to document his attorney father’s site, which won best lawyer website back in 1997. The site is being launched today in time for Throwback Thursday, and he’s calling on volunteers to add their parent’s websites to My Parent’s Website in an attempt to collect and store these gems “before they accidentally delete them.” If interested, you can email your parent’s website to: MyParentsWebsite@MyParentsWebsite.com. Or just head to the site for a blast of old timey Internet.
Wael Goma is the captain of the Egyptian national soccer team that failed to qualify to the World Cup after a harsh 6-1 defeat against Ghana.
He is our version of Carlos Pouyol or Jaap Stam.
Hari & Deepti, deux artistes américains, racontent des contes pour enfants à travers des boites illuminées d’une lumière chaude et qui mettent en scène des intrigues fantastiques. Leur très beau et délicat travail est à découvrir en vidéo et en images dans la suite de l’article.
Rather than drone on about product features or provide a demonstration, Gary Oldman instructs viewers to "Ask the Internet" if they want to learn more about the HTC One M8 smartphone in a pair of spots from Deutsch L.A.
The agency just took over the HTC America account, which spent less than a year at Ogilvy & Mather L.A. Robert Downey Jr. appeared in HTC's last big push (from Ogilvy's WPP stablemate 171 Worldwide), which consisted of fast-moving, noisy, colorful spots sending up the ad business itself, with the actor riffing on what the letters "HTC" could stand for.
Deutsch's work with Oldman, who rarely appears in ads, has a very different vibe. The grizzled, bespectacled thespian propels the "anti-advertising" concept by wandering around a retro-modern hilltop pad during a late-night rainstorm.
In one spot, he says "blah blah blah" a lot, interspersed with lines like, "It doesn't matter what I say, because the all-new HTC One is designed for people who form their own opinions." In the other, he takes an uncomfortably long dramatic pause, during which viewers are supposed flock to the Internet to check out the phone. Outside his window, the rain continues to fall.
This cheeky, pseudo-noir approach, awash in blues, blacks and moody reds, provides a counterpoint to the cheerful bent and bright hues of some spots from competitors like Apple, Motorola and Samsung. It's also a big change from HTC's work with Downey. Oldman shines, even though the weather is gloomy.
"Gary crosses genres and is recognized for craftsmanship in his field," said Erin McGee, HTC's vp of North America. "He's aspirational but approachable, if you think about all the roles he's played in movies and cable TV. It's a great fit for our brand."
Still, maybe Oldman should grab his HTC One and ask the Internet when that damn rain will clear up.
CREDITS Client: HTC America President: Jason Mackenzie Vice President, Marketing: Erin McGee Senior Director, Brand: Zola Kane
Agency: Deutsch, Los Angeles Chief Creative Officer: Pete Favat Group Creative Director: Gavin Lester Art Director: Nick Spahr Copywriter: Alex Flint Director of Integrated Production: Vic Palumbo Executive Producer: Rachel Seitel Production Resource Manager: Evan Aronson Music Director: Dave Rocco
Production Company: Reset, Los Angeles Director: Johnny Green Director of Photography: Mathew Libatique Managing Partner, Executive Producer: Dave Morrison Executive Producer: Jeff McDougall Head of Production: Jen Beitler Producer: Heather Heller
Editing Company: Final Cut, Los Angeles Editors: Jeff Buchanan, Adam Rudd Executive Producer: Saima Awan Assistant Editor: Hilary Ruggiano Producer: Suzy Ramirez
Post Facility (Edit): Final Cut, Los Angeles Editor: Jeff Buchanan Executive Producer: Saima Awan Assistant Editor: Hilary Ruggiano Producer: Suzy Ramirez
Post Facility (Color, Online): MPC, Santa Monica, Calif. Colorist: Mark Gethin Visual Effects Lead: Mark Holden: Compositors: Ben Davidson, Jason Heinze, Arthur Argote, Adrian Leva Executive Producer: Elexis Stearn Producers: Abisayo Adejare, Brian Friel
Music Composition: Human, Los Angeles Sound Design: Henryboy, Los Angeles
Audio Post Company: Lime Studios, Santa Monica, Calif. Mixer: Loren Silber Executive Producer: Jessica Locke
End Tag: Laundry, Los Angeles
Additional Deutsch Credits: Chief Executive Officer: Mike Sheldon Chief Operating Officer, Partner: Kim Getty Group Account Director: John McGonigle Account Directors: Lauren Pollare, Megan Prince Account Supervisor: Tanya Oh Director of Business Affairs: Abilino Guillermo Business Manager: Georgette Bivins Director or Broadcast Traffic: Carie Bonillo
The North Yorkshire police said they would not proceed with a case against Jimmy Tarbuck, who was arrested last year over allegations of sexual abuse dating from the 1970s.
The Financial Conduct Authority (FCA), the new financial services regulator, has appointed M&C Saatchi and Saatchi Masius as it seeks to build consumer trust and confidence.
BETC Paris has just released a teaser trailer for their follow up to the viral success and award-winning spot “Baby and Me” they produced for evian last year.
Entitled “The Amazing Baby and Me 2,” the new spot will feature none other than Spider-Man, along with, we’re told (it’s not clear from the trailer), “a special guest star” (you guessed it…Frank Stallone). The trailer teases the new spot by showing Spider-Man swinging his way through New York when he’s suddenly struck by seeing Baby Spider-Man reflected in a window. So we can expect much the same concept as “Baby and Me,” it would seem, but with a Spider-Man tie in. That certainly could be fun, the best word to describe last year’s “Baby and Me,” which has racked up over 73 millions views on YouTube. Stay tuned for the release of “The Amazing Baby and Me 2″ on Wednesday, April 2nd, and stick around for a refresher of last year’s “Baby and Me” spot after the jump. continued…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
