Hasta La Creative!

First Look Media, the news startup funded by billionaire eBay founder and Chairman Pierre Omidyar, has made some splashy editorial hires in recent weeks, including Rolling Stone’s Matt Taibbi and Gawker Editor John Cook, who promised “to find stories that pick fights and pick the right fights.” The venture began with Glenn Greenwald, the blogger who worked closely with Edward Snowden.

What the organization hasn’t delved into is its plans to support them financially.

The answer for First Look, thus far at least, is to sell sponsorships to “challenger brands,” said Michael Rosen, First Look’s chief revenue officer and the company’s first business-side hire. First Look is a nonprofit, but it’s entering a crowded field of news organizations, including digital startups like Ezra Klein’s venture with Vox.com as well established players like The Atlantic and The Economist. It’s doesn’t seem like it’s going to chase all their advertisers.

Continue reading at AdAge.com