They only look good when your feet look good. Vodol Prevent Foot Care.
Advertising Agency: Artplan, Sao Paulo, Brazil
Chief Creative Officer: Roberto Vilhena
Creative Director: Rodrigo Moraes
Art Director: André Batista
Copywriter: Fred Cruz
Illustrator: André Batista Rabisca
Photographer: Gabriel Bittencourt
Published: January 2014
(TrendHunter.com) These tree houses for adults demonstrate that playing around at the age of 30 and above is perfectly acceptable. The designs also show that with a little extra decor and imagination, one’s…
Representative Mike Rogers of Michigan made the announcement just days after proposing an ambitious overhaul of electronic surveillance programs.
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(TrendHunter.com) The European Patent Office, designed by architect Jean Nouvel, is underway and set for completion in April of 2017. The design will hold over 1,000 employees, and is filled with fauna and floral…
In a proxy statement filed with the Securities and Exchange Commission, Charter said the risk of regulatory rejection of the merger made it in the interest of Time Warner Cable shareholders to turn down the deal.
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Cette vidéo est une compilation des yeux de quelques centaines de personnes à l’UCLA. Réalisée par Benjamin Lebeau et accompagnée par la musique remixée « Bon spirale Snip » de Dan Deacon cette vidéo est une succession rapide et rythmée de regards, appartenant à des hommes et des femmes.
From Adbusters #112: Blueprint for a New World, Part 1: Psycho
You’re watching something—a great movie, a profound documentary, a news report about a genocide in Africa—you feel something . . . you’re seeing your self, your culture, your values with fresh eyes . . . you’re going to live your life differently because of this thing you see . . . maybe you mumble the beginnings of an inner vow to yourself . . . tears are welling up in your eyes . . . and then BANG! . . . an ad snaps the spell.
This is one of those mind-fucking psychic-rupture moments where the neuropathways in your brain get torn up like overpasses in an earthquake.
And then it happens again . . . and again . . . and again, day after day, aftershock after aftershock.
Don’t kid yourself, each time it happens your emotional capacity is incrementally blunted. Your ability to feel humbled is diminished. You grow a tad colder, you get a bit more closed-minded, a little more cynical, a little more soul shocked and spiritually vacant . . . until one day, half way through your life, you gaze out into the world and can’t feel much of anything anymore.
Michael Robertson may have to pay up to $41 million in a long-running case involving digital music files.
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Après Music is Math, l’artiste russe Tatiana Plakhova a fait une série intitulée « Orbital Mechanics » dans laquelle elle retranscrit de manière très graphique des formes circulaires s’apparentant à des globes terrestres, atlas et au système solaire. Un série complète à découvrir dans la suite.
A internet nos oferece diariamente exemplos de pais fazendo coisas incríveis pelos seus filhos. Porém, esse “Action Movie Kid”, além da proposta edificante, é incrivelmente bem feito tecnicamente.
Com efeitos especiais, um pai transformou vídeos curtos de filho brincando em uma sensacional série viral. O da água é de cair o queixo, da nave espacial também, e do sabre de luz. Enfim, todos.
Assista a playlist completa acima.
Post originalmente publicado no Brainstorm #9
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Deirdre Davi has just joined Facebook as director of North American business marketing, where she will help “marketers understand how Facebook can drive results and develop go-to-market strategies for key product updates, initiatives, and more to support sales goals.”
She joins Facebook from Sterling Brands, where she served as executive vice president for 11 and a half years. At that position, Davi developed and maintained relationships with brands like Google, Intel and T-Mobile, partnering with these and other brands “to develop audience understanding, positioning strategy, and recommendations for products, initiatives, and programs.” For the past five years she has worked almost exclusively with Google on marketing and driving sales, as well as increasing “their thought leadership visibility and advertising revenue.”
Previously, Davi was co-founder and chief operating officer at software company Plurimi, where she was responsible for overseeing all daily operations and functional areas, including “sales and marketing, engineering and product management, client services and financial management.”
New Career Opportunities Daily: The best jobs in media.
Jogue num liquidificador: Florence + The Machine, Bat For Lashes e Lorde. Misture bem. O resultado é London Grammar, um trio pop-atmosférico-trip-hop que lançou seu primeiro álbum em setembro do ano passado.
A produção do disco é impecável, e os vocais quase líricos de Hannah Reid perfuram as músicas com força e impacto.
Eles são ingleses e fazem um som simplesmente lindo. Seu primeiro single, Hey Now, apareceu em 2012 e virou um objeto de culto tanto na Inglaterra quanto na Austrália. Com o sucesso, gravaram o EP Metal & Dust, que foi direto para o quinto lugar em vendas na iTunes Store.
O estilo que eles encontraram misturando os efeitos de teclado com percussão, guitarras e o vocal catedrático de Reid definiu a cara da banda: um som contemplativo (não dá pra imaginar ouvi-los num churrasco), daqueles que você coloca no volume máximo, deita na cama e apaga a luz pra viajar junto.
Momentos como Stay Awake são raros, e essa música upbeat é quase um contraste com o tema predominante do disco, onde a mágoa, a melancolia e a solidão ganham mais espaço.
Apesar de parecer tristes, são sentimentos como estes que impulsionam Reid, Dot Major e Dan Rothman a alcançar momentos sublimes como a impressionante Wasting My Young Years, uma verdadeira tempestade sentimental deflagrada por uma das melodias mais bonitas do disco.
Só por esta faixa, If You Wait já tem tudo para se destacar em meio à grande maioria das outras bandas sem personalidade que há por aí. Mas o disco tem tantas outras músicas boas que já esbanja potencial para virar um pequeno clássico. Se isso vai mesmo acontecer, daqui a 10 ou 20 anos descobriremos. Mas por enquanto, If You Wait pode muito bem ser o disco do ano (no mundo do pop, pelo menos).
Post originalmente publicado no Brainstorm #9
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Twitter announced earlier this week that it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in a photo in a Facebook-like way.
Some early-adopting brands are already experimenting with the ability to share more photos — which appear in a collage format underneath the text of a tweet — and effectively pack their tweets with more content.
The new features are a continuation of Twitter’s efforts to give tweets more visual impact and another step away from the spareness and simplicity the service was known for back when a post could include only 140 characters and nothing else.
Se você ligar a TV nesse momento, duvido conseguir contar pelo menos cinco comerciais que não fazem referência à Copa do Mundo. De forma oficial ou genérica, toda marca que tirar sua casquinha do bilionário evento da FIFA, infestando a publicidade com toda a sorte de ufanismo e clichês.
Esse comercial da TAM, porém, consegue fugir do lugar comum e dribla todas as limitações – por não ser uma patrocinadora oficial do evento – de maneira criativa e divertida. Mostra Thiago Silva, David Luiz e Marcelo tentando viajar para o Brasil, enfrentando dificuldades com os franceses, ingleses e espanhóis, respectivamente, que fazem de tudo para impedi-los.
Quem não deve gostar nada é a GOL, que paga para dizer que é transportadora oficial da CBF, mas nem pode reclamar, pois não faz esses vôos internacionais. Alguém vai passar a noite relendo contrato hoje.
Criação da Y&R.
Post originalmente publicado no Brainstorm #9
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The New York Times has named Texas Monthly Editor-in-Chief Jake Silverstein as the new editor of The New York Times Magazine, the company said Friday. He will oversee a redesign of the magazine.
The hire caps off a three-month review of the magazine by Times Managing Editor Dean Baquet and T magazine editor Deborah Needleman. When Times Executive Editor Jill Abramson announced the review in December, she said she owed staff “more clarity on how the magazine relates to the rest of our news report and how it can be the most distinctive, edifying, pleasurable part of our news offerings.”
The Times had sought a new editor for the magazine after Hugo Lindgren exited the role in November.
Le Studio Assemblage a fait cette maison familiale de 2 étages à Las Vegas, en plein désert du Nevada. La Résidence Tresarca mêle les matières, le gris et le bois, le tout dans le cadre paisible d’une terrasse avec une piscine infinie. La maison est à découvrir en images dans la suite.
Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera.
This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take to loosen McDonald’s grip on the morning hours—McD’s currently dominates with 31 percent of sales. Egg McMuffin ain’t no joke.
Ad Age’s reading of NPD data indicates that breakfast in 2013 logged its fourth consecutive year of growth for restaurants, while lunch and dinner continue to decline. Fast food, which accounts for 80% of total restaurant morning meals, showed the strongest growth, with a 4% increase over the prior year. And the forecast looks good: NPD estimates that fast-food breakfast will grow a cumulative 9% over the next nine years.
According to Nation’s Restaurant News, the hot item on Taco bell’s breakfast menu is expected to be the waffle taco—a waffle that cradles scrambled eggs and a sausage patty and is served with a packet of syrup for $1.79.
An Instagram post by a customer who stumbled across the waffle taco went viral, sparking about 4 million impressions.
UPDATE: The Ronald has responded on Facebook in a visually stimulating way.
Previously on AdPulp: A Smothering Jewish Mother Smothers Son With Taco Bell, Son Eats It Up
The post Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good appeared first on AdPulp.
Berlin Cameron United’s new campaign for Gilt features a chase scene and some unusual disrobing.
Upon sighting a model in a sleek yellow dress, a woman decides she can’t live without the outfit and chases after her. The model frantically runs away, because that’s what you do when you’re pursued by a woman with a crazy look in her eye. Appropriately set to the song “Suit” by Boom! Bap! Pow!, which features lyrics like “You’re so cute, I want to wear you like a suit. I think you’d look pretty good on me,” the chase concludes with the woman accessing Gilt’s site on her smartphone. This causes the dress to seamlessly slide off the model and on to the chaser, leaving the model in her underwear. While a tad on the ridiculous side, the spot shows off the instant gratification of shopping on the designer fashion site in a fun way. The 30-second ad, which went up on YouTube today, will spread to television on Monday, reports Adweek. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Confira abaixo os 5 vídeos publicitários mais viralizados da semana, entre os dias 21 e 28 de março de 2014, segundo levantamento da BrandMagz.
O ranking leva em consideração apenas as campanhas lançadas no período da análise, e a classificação é feita de acordo com o máximo de compartilhamentos acumulados em 24 horas nas redes sociais.
O diretor Joe Wright comanda esse novo comercial da CHANEL, protagonizado por Keira Knightley e Danila Kozlovski. Traz uma versão da música “She’s Not There”, gravada pela bada The Zombies.
– Visualizações acumuladas: + 1.2 milhão
– Recorde de compartilhamento em 24 horas: 58.8 mil
Com base em um poema de Kendra Eash, a Dissolve usou seu próprio banco de dados de clipes HD para retratar como seria um ‘comercial genérico’, reunindo alguns dos principais lugares comuns da publicidade.
– Visualizações acumuladas: + 650 mil
– Recorde de compartilhamento em 24 horas: 29.7 mil
Snickers tenta imaginar um universo alternativo em que, em vez de cantadas de mau gosto, os trabalhadores das construções gritam palavras de ordem feministas. Criação da Clemenger BBDO.
– Visualizações acumuladas: + 1.3 milhão
– Recorde de compartilhamento em 24 horas: 26.9 mil
Um ponto de ônibus que surpreende com invasão alienígena, robôs gigantes e toda sorte apocalíptica para quem calmamente aguardava no ponto, batizado de “Unbelievable”.
– Visualizações acumuladas: + 3.9 milhões
– Recorde de compartilhamento em 24 horas: 22.7 mil
A Spies Travels incentiva que dinamarqueses viajem para melhorar vida sexual e taxas de natalidade
– Visualizações acumuladas: + 1.6 milhão
– Recorde de compartilhamento em 24 horas: 22.4 mil
BrandMagz é uma revista de monitoramento das redes sociais atualizada em tempo real. Ideal para quem precisa tirar o pulso da marca a qualquer momento.
Post originalmente publicado no Brainstorm #9
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Never heard of the “Crimean Spring?” That’s probably because you haven’t been watching Russian TV lately.
As troops have occupied Crimea in recent weeks, Russian TV has depicted President Vladimir Putin’s annexation as an awakening that saved the region from being overrun by fascists — part of a propaganda effort rivaling the machine that shaped public opinion a generation ago.
“What’s happening now with state media and especially TV is unprecedented, even for the Soviet era,” said Tatiana Vorozheykina, lead researcher at the Levada Center in Moscow, Russia’s only independent polling company. “These are propaganda instruments and no one hides it.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
