(TrendHunter.com) These geometric illustrations were created by a New York-based designer and illustrator named Justin Maller. He has recently completed his project titled ‘Facets’ in which he was challenged by…
Já faz tempo que o Coldplay deixou de ser aquela referência em Britpop para dar lugar a um som mais voltado para as multidões.
E não há nenhum demérito nisso. Mas para pessoas como eu, que costumavam ser grandes fãs da banda, o novo som desce quadrado.
Midnight é bem diferente do que eles estão habituados a fazer, e ninguém diz que é Coldplay até ler o nome da banda no título do vídeo. E pode ser impressão errada minha, mas parece que eles querem dizer que também sabem ser o Daft Punk ou Bon Iver. E isso que me intriga: será que eles realmente gostam e são influenciados por essas bandas ou estão só fazendo o que está “na moda”?
Não sei se esta é a manobra mais certa para quem já teve uma identidade super definida e ajudou a definir a de tantas outras bandas contemporâneas e conterrâneas. Mas, a julgar pelas vendagens do grupo e as multidões que lotam os estádios para ve-los, a estratégia tem bons resultados mercadológicos.
Midnight não foi confirmada como primeiro single do próximo álbum do Coldplay. Nos resta esperar por mais sinais de vida do grupo. Até agora é um single aleatório. Nessas horas eu queria voltar no tempo até 2002, para que o próximo disco deles fosse o A Rush Of Blood To The Head.
Em tempo: o clipe foi dirigido por Mary Wigmore.
Post originalmente publicado no Brainstorm #9
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This hopefully won’t be too much of a recurring theme on the site today, but sources familiar with the matter confirm that Critical Mass has had to cut a handful of staffers. From what we’ve been told, the number is actually a handful of staffers as five have been let go. From what we’ve been told, the Omnicom-owned agency’s cuts affect less than 1% of global staff count and they were made as a result of “organizational shift” and “realignment of skills” to adjust to client needs.
New Career Opportunities Daily: The best jobs in media.
72andSunny has picked up the creative account for the Legacy Foundation, the organization that runs the anti-smoking Truth campaign.
The account had been exclusively handled by Havas’ Arnold since 2007, though the shop has worked with the group for nearly 14 years — alongside CP&B, which garnered much attention as an up-and-coming shop in the early 2000s in part because of its work on Truth.
Legacy kicked off a review in July managed by consultant Pile & Co. Other shops that participated in the review include Omnicom’s 180LA and BBDO plus independents Anomaly and Droga5. In November, Legacy named WPP’s MediaCom as its new media planning and buying agency, succeeding Omnicom’s PHD..
Here's a pretty good example of a brand dealing well with a troll on Twitter—mostly by sticking to the script, with a few flourishes along the way.
On Monday, Domino's Pizza in the U.K. had to deal with a customer who claimed to have burned his penis while "making love" to one of its pizzas.
You can see the whole exchange below.
Even as @ITK_AGENT_VIGO's tweets get increasingly irate and obscene, @Dominos_UK remains calm—amusingly nonchalant, in fact. At the end, though, the brand allows itself a little freedom, taking an even more absurd claim from the man at face value and admitting "that is not what is expected of our pizzas. We raised them better than that!" (Hopefully that doesn't count as legal admission of sexual misconduct by the pizza.)
Would have been fun to see how Tesco Mobile would have dealt with this guy.
Daily Star via Complex. Photo via Flickr.
.@Dominos_UK HELLO I'VE JUST MADE LOVE TO ONE OF YOUR PIZZAS AND BURNT MY PENIS SEVERELY. PLEASE ADVISE ON YOUR TERMS FOR A REFUND. THANKS.
— LAD_VIGO (@ITK_AGENT_VIGO) February 24, 2014
@NotArsedLike @ITK_AGENT_VIGO Please contact our head office – comments@dominos.co.uk regarding this matter.
— Domino's Pizza UK (@Dominos_UK) February 24, 2014
.@Dominos_UK DISGUSTING FOB OFF,YOUR STAFF SHOULD INFORM CUSTOMERS ABOUT THE DANGERS OF MAKING LOVE TO YOUR PIZZA. WHY IS THIS NOT IN PLACE?
— LAD_VIGO (@ITK_AGENT_VIGO) February 24, 2014
@ITK_AGENT_VIGO Our apologies, we will look for a way to notify customers of this in future. Thank you for bringing this to our attention.
— Domino's Pizza UK (@Dominos_UK) February 24, 2014
.@Dominos_UK I'M NOT HAPPY ABOUT THIS, NOT HAPPY AT ALL, I HAVE A MULTITUDE OF PEPPERONI PIECES STUCK TO MY BALLS AND MY PENIS IS SCORCHED.
— LAD_VIGO (@ITK_AGENT_VIGO) February 24, 2014
@ITK_AGENT_VIGO As you have previously been advised, please email our head office about this
— Domino's Pizza UK (@Dominos_UK) February 24, 2014
.@Dominos_UK LOOK, I'VE TRIED EMAILING YOUR HEAD OFFICE WITH NO SUCCESS BUT NOW THE PIZZA WANTS TO GIVE ME A BLOW JOB, PLEASE ADVISE.
— LAD_VIGO (@ITK_AGENT_VIGO) February 24, 2014
@indiantank @ITK_AGENT_VIGO It is definitely recommended, as that is not what is expected of our pizzas. We raised them better than that!
— Domino's Pizza UK (@Dominos_UK) February 24, 2014
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Le photographe Renaud Julian nous fait découvrir New York à travers cette série de photos dédiées à cette ville emblématique. L’artiste nous offre des ambiances mystérieuses, de magnifiques couleurs, et des lumières époustouflantes de la ville. Un voyage à découvrir dans la suite de l’article.
A AlmapBBDO é a 3ª agência mais premiada do mundo e a 4ª agência digital mais premiada do mundo em 2013. A informação é do Gunn Report, que analisa a performance das agências nos principais festivais globais, regionais e locais de publicidade a partir de 1998. Desde o primeiro estudo, publicado em 1999, ela é a agência brasileira mais premiada. Foi a primeira em 2004, 2005 e 2010 e esteve entre as top5 nos últimos 5 anos.
Em 2013, as primeiras colocadas foram a McCann, de Melbourne, e a Wieden+Kennedy, de Portland e New York, com 63 pontos. Em seguida está a Almap, com 47. Entre as digitais, a AlmapBBDO é a 4ª colocada, atrás da R/GA, de NY, a Forsman & Bodenfors, de Gotemburgo, e a McCann, de Melbourne, respectivamente.
Mas não foi apenas nos rankings de agências que a AlmapBBDO marcou presença:
– Entre os comerciais, “Do Amor ao Bingo” ficou em 9º., e “85 Segundos”, em 28º lugar. Os dois foram criados para Getty Images.
– Na lista das melhores campanhas digitais, o filme “Do amor ao Bingo”, para Getty Images, conquistou o 7º lugar, e, em 28º, está “The Original Click”, criado para Volkswagen.
– Entre as campanhas impressas, CafiAspirina (Views, Chart e Texto) é a 35ª do ranking. Pedigree (Cachorro 1, 2 e 3) é a 41ª e Caminhões Volkswagen (Cozinha, Supermercado e Loja) é a 46ª.
– Marcos Kotlhar, diretor de arte da AlmapBBDO, é o 5º diretor mais premiado do mundo e o brasileiro melhor colocado desta categoria.
Em 2013, o Brasil se destacou como o 4º país mais premiado do mundo, atrás apenas dos Estados Unidos, Austrália e Reino Unido, respectivamente. Pela 8ª vez consecutiva – e pela 11ª vez -, a BBDO foi a rede mais premiada do mundo.
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[Esse post é trazido a você por AlmapBBDO. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Beautiful, serene, and horrifying are some of the words that come to mind when looking at the portfolio of German photographer Ronny Engelmann.
Gazing upon Ronny Engelmann’s photos, it’…
No exact numbers have been divulged but sources familiar with the matter confirm that JWT’s Atlanta office has had to part ways with “a handful” of employees this week. From what we’ve been told by sources, the key reason for the cuts is sequestration, specifically the fact that most government accounts faced a reduction in allocated funding in 2014 due to the automatic slashing of budgets. JWT ATL has handled a couple of government accounts (U.S. Marine Corps, for one) and has felt the impact of the sequestration. If we find out more, we’ll keep you posted.
New Career Opportunities Daily: The best jobs in media.
China’s Sina said its ad sales surged 45% in the fourth quarter to fuel big profit growth, as reports suggested the internet giant is preparing a U.S. initial public offering for its popular Twitter-like microblogging service, Weibo.
The Financial Times reported that Sina had asked Goldman Sachs and Credit Suisse to prepare to spin Weibo off in a U.S. stock market listing.
The news came as a welcome break for a company hit by reports suggesting its Weibo user base is eroding after a government crackdown on online freedom of expression, and because of competition from hot mobile social app WeChat. Weibo is extremely viral, and brands rely on it to push out content, monitor chatter and react to crises.
Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome.
Nail, a small agency in Providence, R.I., invokes the hallowed names of Droga, Mother and Goodby, Silverstein & Partners in a series of cheeky new recruitment ads that acknowledge the greatness of those agencies—and then invite you to apply to better versions of them.
Three job ads posted on Google+ include links to droga500.com, mmmmother.com (the "tastier" version of Mother) and goodbysilverstien.com, each of which links through to Nail's site, where you can either apply for a job there (or if you're an "angry attorney," connect with a guy named Jeremy, who can hopefully talk you down).
Says the agency: "We are a small creative shop that competes for talent with big, famous creative shops. So we figured if we can't inspire young creatives to apply for a job here, at least we might be able to confuse them into it.?"
Via Disco Chicken.
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Those “House of Cards” binges may soon be going down easier, at least when it comes to how quickly they arrive over the web. Just don’t ask how much that’s costing Netflix — or how much it might one day cost consumers.
After months of talks, Netflix finally agreed to pay Comcast Corp. an undisclosed amount for more dependable delivery of shows and movies. As the world’s largest subscription video-streaming service, Netflix concluded that using intermediaries to transmit its content just wasn’t cutting it anymore. And it couldn’t persuade Comcast to let it connect directly to the cable company’s servers for free.
What Netflix stands to gain out of the deal is simple: fewer complaints about video that’s slow to load or interrupted midstream. Comcast wins by securing its hold over content companies, which need the web to deliver their wares to TVs, tablets and computers.
Cannes Lions is closer than you think. Many of us will be basking in the sun in Cannes, France come June but do you have all your plans in place? Do you know where you will be staying?
If not, we can help. We’ve partnered with Cannes Apartment Rentals which has many apartments in the area from studios to four bedroom residences.
Here are three of their swankier offerings:
La Parisienne Cannes
Villa Leona
Square Merimee Superior
You can check out all their rentals here.
Following a review that kicked off last July, Legacy, the public health foundation behind ongoing anti-smoking campaign, truth, has finally found a new creative agency partner in 72andSunny. The L.A./Amsterdam-based agency beat out finalists including 180LA, Droga5, Anomaly NY, and BBDO NY in the process, which was managed by Boston’s Pile + Co. 72andSunny now joins the truth agency roster that already includes MediaCom, which won media buying/planning duties for the brand last November.
Eric Asche, CMO of Legacy, which also brought on former Publicis Kaplan Thaler CEO Robin Koval as president/CEO last fall, says in a statement, “Historically, truth’s success has come from big ideas that impact youth culture. The challenge ahead of us is to build on this momentum in pursuit of the evolving youth audience. 72andSunny brought a transformative approach to the issue that we believe will impact youth culture from the inside. We’re excited to have the agency as a partner in the fight to end this epidemic.
72andSunny replaces Arnold Worldwide on the truth biz. The latter agency solely handled the account since late 2007 (Arnold previously worked alongside CP+B on the biz). Below is a pic of the truth team greeting 72andSunny if you’re interested.
New Career Opportunities Daily: The best jobs in media.
Afin de célébrer le 100ème anniversaire de l’International Federation of the Phonographic Industry, celle-ci nous propose de découvrir une vidéo Music Remains réalisée dans les studios d’Abbey Road, montrant en 90 secondes l’évolution et les grands moments de la musique, du phonographe à notre ère du streaming.
3SBA/Innocean Worldwide teamed up with director Alejandro Toledo of Harpoon Pictures for two new spots for Kia.
In the playful 60 second spot “Winter,” a snowball fight breaks out on the street, with children and adults alike ducking behind Kias to avoid being pelted with snowy projectiles. A family returns from a winter trip with a sleeping child in the backseat of their Kia Rio, while another family cheers on the action from the safety of their Kia Ceed. It’s a fun spot, or at least it would have been if it was timed right. But therein lies the problem: “Winter” is being released at the tail end of one of the harshest seasons in recent history, and I doubt many people are in the mood to celebrate “the joyful surprises to be found in the season” or look fondly at anything but the impending arrival of spring. The last thing people want to be reminded of is the fact that there’s still almost a month left until that happens.
The other spot, “Russia,” celebrates that country while extolling the diversity of Kia’s models, which can perform well in both urban and rural environments. In the spot, “Kia Sorrento, Ceed and Rio are each shown seamlessly moving from rough forest and off-road terrains into energetic city environments, delighting drivers and passengers alike with the cars’ comfort, elegance and agility.” Oddly enough, the Russian nationalism stoking spot was actually filmed by Toledo in Spain. You can view “Russia” after the jump and if you care, learn more about Toledo and Harpoon Pictures here.
New Career Opportunities Daily: The best jobs in media.
Print
Inlingua
Advertising Agency:Kolle Rebbe, Hamburg, Germany
Executive Creative Director:Sascha Hanke
Creative Directors:Rolf Leger, Thomas Knüwer
Art Director:Thomas Knüwer
Copywriter:Florian Ludwig
Artbuying:Karen Blome
Production:Sascha Jeide, Anneke Plein, Anne Schmücker
CGI & PostProduction:Recom
CGI Direction:Thorsten Jasper Weese
Cgi Artist:Ivo Stanev
Post Artist:Laura Kißner
How many times can a two-minute recap of Don Draper's six-season-long journey on Mad Men capture the off-the-rails boozer puking into a potted plant? Zero. But the rest of his repertoire is nicely represented in this short promo video ahead of the Season 7 premiere.
There are the suave drags on cigarettes, highball in hand, the prolific womanizing, the creative genius. AMC, as usual, has been stingy in releasing new material for the upcoming, final season. Hence the look back at Draper's world-by-the-tail early days on Madison Avenue through his infidelities, betrayals, failed marriages and, where fans last saw him, forced sabbatical from his namesake ad agency.
It's not much, since the Season 7 premiere is still six weeks away. But it's a decent, stylized refresher. What would make the April 13 series return not seem so distant? Two-minute Joan, two-minute Peggy, two-minute Bob. Definitely two-minute Bob.
Also, for a deeper dive, check out our archive of Mad Men Minute video recaps of every episode.
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While Edward Snowden and the NSA have dominated the privacy discussion as of late, privacy isn’t a new topic in the digital media industry. The business of Online Behavioral Advertising has been a brewing privacy storm for nearly a decade. Despite the industry being under siege, it has actually done a good job of controlling the discussion, leading many to believe OBA funds most of the free services on the web as it tracks and targets users across the web. Despite Dictionary.com declaring “privacy” the word of 2013, the industry has resisted any changes with its full might.
Mike Zaneis, executive VP, public policy and general counsel at the IAB, went as far as saying a restriction on OBA would be a “nuclear first-strike against [the] ad industry.”
With such dramatic claims in mind, I eagerly awaited the Digital Advertising Alliance’s study that promised to support why these ads, that are dependent on the infamous “third-party cookie”, are so vital to the lifeblood of our web. After poring over the research, I was left with nothing but disappointment.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.