Hasta La Creative!

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VIGO

Advertising Agency:adforcePAG, Namibia
Creative Director:John De Villiers
Art Director:Gabrio Amadhila
Copywriter:Maruwasa
Illustrator:Gabrio Amadhila

Print
Taylor Guitars

Advertising Agency:Vitro, San Diego, USA
Creative Director:John Vitro
Art Director:David Reyes, Simone Nobili
Copywriter:Kent Thayer, Doug Hyland
Photographer:John Trice
Digital Artist:Joel Given

Outdoor, Online
Mweb

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way.

Advertising Agency:M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director:Gordon Ray
Creative Director:Quinton Luck
Copywriter:Jabulani Sigege
Art Director:Carla Bekker
Digital Conceptualiser:Andrew Crawford
Video & Graphic Editor:Daniel Ferreira

You might not be able to 3D print your own car yet, but Honda has the next best thing. The carmaker has released 3D data for the exterior designs of some of its concept models to the public, with the idea that the models could easily be replicated by a household 3D printer. The data is available on a new website, www.honda-3d.com, where people can download files to make their own miniature versions of cars such as 1999’s Fuya-Jo, which features semi-standing seats and a DJ’s booth-style cockpit; 2007’s Puyo, which has a soft, gel-like body to protect passengers during collisions; and the next-generation hybrid car NSX Concept, unveiled last year. (Some of the designs can be seen in Honda’s Super Ultra Daydreams film, which was shown at the 43rd Tokyo Motor Show in November.) The brand is hoping to inspire the next generation of engineers and designers with the project, which was led by Mori’s Morihiro Harano as creative director, working with Dentsu.

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Continue reading at AdAge.com

O cereal Cheerios é praticamente uma instituição norte-americana, presente no café da manhã de grande parte das famílias do país. Este ano, a marca fará sua estreia no Super Bowl, com um comercial simples, sem grandes histórias, celebridades ou efeitos especiais, mas que ainda assim resume muito bem o posicionamento do produto.

O filme criado pela Saatchi & Saatchi, com produção da Community Films, consegue preservar a identidade de Cheerios, mostrando que é um produto que faz parte do cotidiano das famílias. A sacada é reconhecer que assim como as famílias podem, sim, ser inter-raciais, as crianças estão cada vez mais espertas.

Em Gracie, o pai conversa com a filha durante o café da manhã e usa o cereal para demonstrar que a família vai crescer, já que a mãe está grávida. A menina aproveita o embalo e negocia o acréscimo de mais um membro, um cãozinho.

Vale o play, especialmente por conta da fofíssima garotinha.

Post originalmente publicado no Brainstorm #9
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UPDATE: Further Review: Budweiser’s ‘Puppy Love’ Grabs the Pre-Super Bowl Crown

At this point, we all know the battle for brand supremacy at the Super Bowl actually began a few weeks ago when the first ads, teasers and other ads-for-the-ads were “leaked” on the web.

We also know at this point that none of these are leaks: they are part of a very meticulous (and expensive) strategy by brands to stretch their Super Bowl investments shortly before and then long after the big game.

Continue reading at AdAge.com

(TrendHunter.com) Move over traditional boutiques and cafes,Toronto’s fashion cafe, Citizenry, is here to combine both your shopping and caffeine needs. Nestled in the heart of Toronto, Citizenry is making a splash….

Des architectes chinois de l’atelier FCJZ ont mis 20 ans pour construire cette maison verticale en acier et béton à Shanghai. Le projet était de faire une maison de 4 étages avec des planchers en verre, offrant ainsi une visibilité d’une pièce à une autre. Une construction moderne à découvrir dans la suite de l’article.

Newcastle is continuing its Super Bowl-campaign-without-a-Super Bowl-ad, begun last week in a teaser for a commercial that would never be made, by posting a video of Anna Kendrick complaining about how the brand promised her a Super Bowl commercial but backed out.

The “Twilight” and “Pitch Perfect” actress says in the video that she was surprised she got the call. “I don’t think of myself as like beer-commercial babe hot, you know?” she says. “I mean I’m hot but like approachable-hot. Like the hottest girl in your improv class-hot.”

Agencies on the campaign include Droga5 for creative and Fast Horse for PR and MediaVest for media. Newcastle is using paid media including promoted tweets and a Facebook video buy to make sure it gets views, much as real Super Bowl advertisers do — minus the $4 million in air time plus production costs.

Continue reading at AdAge.com