Jan
30
It’s Official: Doritos Won the Pre-Super Bowl Battle for the Web
Posted in: Uncategorized
UPDATE: Further Review: Budweiser’s ‘Puppy Love’ Grabs the Pre-Super Bowl Crown
At this point, we all know the battle for brand supremacy at the Super Bowl actually began a few weeks ago when the first ads, teasers and other ads-for-the-ads were “leaked” on the web.
We also know at this point that none of these are leaks: they are part of a very meticulous (and expensive) strategy by brands to stretch their Super Bowl investments shortly before and then long after the big game.
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