Hasta La Creative!

(TrendHunter.com) The designer of the Geta Sofa understands that when you provide a cozy place to sit, the user will quite likely come along with a book, a gadget or a snack with which to snuggle up. For this reason,…

I try not to throw around the word “powerful” too frequently, but “Selfie,” the new documentary short crafted by Recommended Media and director Cynthia Wade for the tenth anniversary of Dove’s “Real Beauty” is just that.

Cynthia Wade realizes that social media and other modern technologies are creating a paradigm shift in how people perceive beauty, and that the generation growing up today has a great opportunity to affect positive change in this regard. “Our culture is in a new place in terms of how we talk about women and beauty, and social media is fueling the shift,” she said. “When I was growing up, there was one definition of beauty and it could only be found in traditional media. Today beauty is in the hands of the people as they photograph and share a splendidly diverse range of the female self image over social networks.”

So Wade and her crew headed to a high school to get girls, many of whom (like most high school students) were self-conscious about the way they looked. She enlisted them in a project where each girl would take a selfie, along with her mother, that would later be shown at a photography exhibit. The just over 7 minute long video tackles not just the girls’ insecurities, but also their mothers’ and the way that insecurities about the way we look can be past down from one generation to the next. It’s a really touching portrait of the way a younger generation is being given the opportunity to redefine what “beauty” is, taking it from a place of exclusivity and judgement to a place of inclusion and acceptance. Watching the girls react to the positive comments people left on their photos and accept themselves as beautiful is really quite touching and I’ve got to admit it left me all teared up. Interestingly, the video does nothing to tie itself to the Dove brand until the very end, when Dove invites viewers to join the conversation with the #beautyis hashtag. Cynthia Wade’s “Selfie” is a pleasant surprise, working to redefine both beauty and brand interaction. Well done. Partial credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Os britânicos do Kaiser Chiefs vêm divulgando seu novo trabalho desde o final do ano passado, quando mostraram o primeiro single do disco. Agora divulgaram uma data oficial de lançamento.

Education, Education, Education & War está previsto para ser lançado dia 31 de março e já está em pré-venda no iTunes. Já é o quinto disco dessa banda de Leeds que conquistou o mundo em 2005 com seu mega-ultra-blaster hit I Predict A Riot.

Segundo a própria banda, o disco novo é temático e aborda uma questão de “todos contra o mundo”, colocando em pauta o individual versus o coletivo e sugerindo que somos melhores quando trabalhamos em conjunto do que sozinhos.

Depois de um approach ousado em seu álbum anterior, The Future Is Medieval, onde o consumidor podia escolher 10 entre 20 faixas, montar um álbum com sua tracklist e capa personalizados e ainda vendê-lo pela internet, agora o Kaiser Chiefs retorna ao modo tradicional de comercialização (CD, vinil e download). E mais do que isso, diz que retorna também a uma sonoridade mais parecida com Employment e Yours Truly Angry Mob (os dois primeiros álbuns).

 
Só esperando pra ver. Por enquanto já dá pra ouvir Bows & Arrows no vídeo acima e Misery Company. Em março a gente descobre a verdade.

Post originalmente publicado no Brainstorm #9
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When it comes to women’s fashion magazines, the rich got richer this March.

Ad pages edged slightly upward in all but two of women’s fashion magazines’ important March issues, which trail only September in importance to publishers as designers introduce new collections every spring. The gains seen in these March issues are also a salve to the magazine industry, which had seen a 4.3% decline in ad pages across all monthly titles through their February issues, according to Media Industry Newsletter.

Here’s a look at the five top women’s fashion magazines in terms of March ad pages. It’s the same top five, in the same order, as last year.

Continue reading at AdAge.com

Google’s video for Google Glass, created by Anomaly, gives a useful insight into what the much-talked-about technology can do in practical, real-life situations. It’s a clever way of introducing the technology to a wider audience. It follows a North Carolina based firefighter and Glassware developer, Patrick Jackson, who is developing ways that Google Glass can help firefighters become more effective. These include having instant access to maps of the areas or buildings where incidents are taking place, finding the nearest hydrant or calling up a diagram showing the design of a car that needs to be cut open to rescue a driver..

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Continue reading at AdAge.com

JWT New York has added another executive creative director to its flagship office following the hiring of Andy Carrigan and Jon Zast in December. Frederic Bonn, ECD at Razorfish NY, has joined in the same role at JWT NY and will oversee digital creative across the office, which has won new biz from Puma and Google as of late. Bonn spent well over four years in all at Razorfish, working on efforts for Mercedes-Benz, Uniqlo  and Citibank among other accounts. During his career, served as a creative director of the London and New York offices of what Euro RSCG 4D as well as Ogilvy Interactive, Paris.

His new boss, JWT North America CCO Jeff Benjamin says in a statement, ““Here we are in 2014 and it seems almost backwards to be hiring an ECD for digital. The reality is that digital simply moves too fast to expect everyone to have the expertise brands demand. It is hard to imagine, but the next 10 years will dwarf the innovation we’ve seen from the last. In this evolving world of real-time marketing, platforms, newsrooms, apps, social, invention and whatever happened today — you need digital leaders who can help brands and agencies stay ahead of the pace and places digital is pushing. Frederic brings a selfless talent and wisdom that is too rare in this industry, but necessary to succeed,”

New Career Opportunities Daily: The best jobs in media.

After watching Terry Crews scream his way through many an Old Spice ad, it's hard to imagine him as boring. But that's the premise of Toyota's upcoming Super Bowl ad for the Highlander, in which Crews receives life lessons from none other than the Muppets.

Created by Saatchi & Saatchi Los Angeles and hashtagged #NoRoomForBoring, the 60-second spot, titled "Joyride," features an original song about "unborifying" your life. The Muppets partnership is a dual promotion, highlighting both the 2014 Highlander and Disney's upcoming film Muppets Most Wanted.

Here's the teaser clip, which sets the scene for the Super Bowl spot:

With its acquisition of N. S. Bienstock, the United Talent Agency is adding more than 600 clients, including Bill O’Reilly and Robin Roberts.

TPN Chicago is behind this new spot for Cricket wireless, entitled “More Classes,” featuring an annoying dude in a really lame hat. Annoying hat dude interrupts a cooking class to lecture everybody about how switching to Cricket Wireless will help them all achieve their New Year’s resolutions. The latest in the “bring up information about your product or service in a completely random setting” genre is tough to watch, even at 30 seconds. The main actor in the spot is supposed to be funny in a Seth Rogen kind of way (“When I was growing up, my mom, her menu had two choices: you take it or leave it”), but (this can’t really be stressed enough) just comes across as annoying. Almost as bad is the nonsensical #WhatsYourMore hashtag on screen for the duration of the ad (can’t imagine that one is exactly lighting up Twitter right now). I’m sure our comments section has a few things to say about this one…

New Career Opportunities Daily: The best jobs in media.

Diversos vídeos, ainda mais depois da clássica campanha de Dove, já mostraram o processo de retoques digitais em imagens, tudo em busca de um ideal de beleza.

O clipe “Nouveau Parfum,” da cantora húngara Boogie, também faz isso, mas em tempo real. Ela é totalmente transformada enquanto canta, sem pausas na imagem.

Direção Nándor Lorincz e Bálint Nagy, com pós produção do Studiolamb.

Post originalmente publicado no Brainstorm #9
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