Hasta La Creative!

Wikipedia anunciou estes dias um novo projeto: estão agora adicionando vozes de celebridades e qualquer pessoa que possua páginas em seus nomes para contribuírem com gravações de voz para a enciclopédia digital.

O projeto, chamado WikiVIP (Wikipedia Voice Intro Project), é uma realização dos editores Andy Mabbett e Andrew Gray, que acharam que o site poderia não apenas expandir seus conteúdos para o áudio, mas se tornar um banco história de mensagens de voz para a posteridade. Assim, começaram a abordar pessoas famosas para que contribuíssem com pequenos clipes com suas vozes.

“WikiWIP serve para colocarmos online, gratuitamente e acessível a todos as vozes de nossas gerações.” – Mabbett e Gray, via blog Wikipedia 

WikiVIP foi ao ar com uma gravação teste do Stephen Fry, ator britânico, falando sobre a sua página na enciclopédia. Com este lançamento, espera-se gerar conhecimento sobre a causa para outras pessoas como Fry, que possam contribuir com ideias e comentários em suas próprias páginas.

Sir Tim Berners-Lee

Com a ajuda da BBC – que está trabalhando em parceria com a Wikipedia neste projeto – já está disponível também uma série de áudios de grandes personalidades, de Sir Tim Berners-Lee (acima) à Aung San Suu Kyi. Até a página do astronauta Charlie Duke, da missão Apollo 16, também possui comentários com sua voz.

Qualquer pessoa que esteja citada no site pode enviar uma amostra com sua voz gravada (não precisa ser em inglês). Para contribuir, saiba mais aqui ou envie um email para stevie.benton@wikimedia.org.uk.

Post originalmente publicado no Brainstorm #9
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Kia has released its Super Bowl ad featuring Laurence Fishburne reprising his Matrix role, Morpheus. Predictably, there’s a blue key, red key choice as a couple just wants to get their car back from Morpheus the valet.

The couple, urged by Morpheus to take the red key because “you’ll never look at luxury the same again,” takes, of course, the red key.

And this is where the spot gets good. Crazy good. It’s a slow build but it ends masterfully and bombastically with Morpheus belting out that familiar opera tune, Nessun Dorma” all while items elevate and explode as if, well, as if Morpheus and the couple were in the Matrix.

It’s been 11 years since Morpheus hung up his duds but the dude still has his swagger.

– In this promo for the NBC 2014 Sochi Olympic Winter Games, athletes are portrayed as superheroes. And when you think about it, they really are.

– According to a 2013 survey by Lab42, 39% of people prefer Super Bowl ads over the actual game, 64% said that more than half their game related conversations the next day revolve around the commercials, and 69% have re-watched a Superbowl commercial online. So play Big Game Bingo while you watch the ads.

– Coke is out with one of its Super bowl ads. Created by Wieden + Kennedy, it’s entitled Going All the Way and features a boy who ends up with the ball during a football game…and really does go all the way!

– Leveraging kids to pimp your Lean Cuisine diet is, in a word, despicable. Kids shouldn’t be burdened with obsessing over what they eat. That’s a parent’s job. For shame, JWT New York!

– Haven’t seen Hyundai’s two Super Bowl spots yet? Well here they are. Created by Innoecean, there’s Dad’s Sixth Sense and Nice. Dad’s Sixth Sense is pretty aewsome. Nice is, well, nice.

– And we wonder why Americans are fat. These Taco Bell XXL Steak Nachos are OK for Kevin Love but they are way too much for you.

– And then there’s the Puppy Bowl.

– To mark the 15th anniversary of Sony PlayStation’s Gran Turismo, the brand has launched a feature length documentary film on the iconic game.

– Saatchi & Saatchi Norway is out with a case study of its work for Toyota entitled Try My Hybrid which which urged Toyota owners to become brand ambassadors for the manufacturer’s hybrid vehicles.

– Sometimes you need some time away from the kids. Usually that comes when you go to Days Inn for a Bizcation. Work from Toronto-based Giants & Gentlemen.

– Oh and here’s Morpheus in Kia’s Super Bowl teaser ad from David&Goliath.

Ad technologies are giving the National Security Administration an inadvertent assist in its data collection efforts.

Or so says Rovio, maker of the popular Angry Birds franchise, which today pointed the finger at third-party ad networks after a new report from The Guardian which named the game as one of many “leaky mobile apps” that allow the NSA to collect age, gender and location information on users.

“As the alleged surveillance might be happening through third party advertising networks, the most important conversation to be had is how to ensure user privacy is protected while preventing the negative impact on the whole advertising industry and the countless mobile apps that rely on ad networks,” Rovio Entertainment CEO Mikael Head said in a statement.

Continue reading at AdAge.com

(TrendHunter.com) Chances are that those who can’t say no to a good drink probably have at least one or two of these alcohol-fueled apps downloaded. Mixing alcohol with smartphones can lead to disastrous…

GoDaddy will try a real-world prank/stunt in the second of its two Super Bowl commercials this Sunday, as a woman will quit her job in front of the world to pursue her dream of starting her own business. The Web-hosting company released a teaser for the spot on Tuesday in which actor John Turturro sets up the premise.

"Let's talk about dreams, and the people who choose to pursue them. Like [BLEEP]," he says, as a picture frame with a question mark appears. "She's a real person with a real dream of starting her very own business. And she's got a message for her boss in front of 100 million people."

The gambit is clearly inspired by prank videos. Presumably the woman's boss had no idea this was coming, and will have a genuine reaction—positive or negative—that could be fun to see. UPDATE: GoDaddy sent through some more information. "Her boss doesn't know!" the company says. "He or she is going to find out while watching the commercial with the rest of the viewers—after the commercial, a formal resignation letter will be delivered and she'll give her two-week notice."

The stunt also recalls Marina Shifrin's spectacular late-night job-quitting dance from the super-viral video she posted last year. People just like seeing other people stick it to their boss. The concept would work better for a jobs site, but GoDaddy could make it work, though at 30 seconds it might be tough.

GoDaddy is evolving its messaging away from sleaze and toward a more respectable focus on women as business owners. The company's other 2014 Super Bowl spot, already released in full, stars Danica Patrick as one of many bodybuilders seeking a spray tan from a GoDaddy-using business owner.

About two weeks ago, we shared the teaser trailer for Jaguar’s Super Bowl ad, which features Ben Kingsley, Mark Strong, and Tom Hiddleston (although only Kingsley was featured in the trailer). Today, Jaguar and their in-house agency, Spark44, have debuted the full 60 second spot, “Rendezvous.”

“Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Kingsley asks at the opening of “Rendezvous,” featuring the three star British actors as vaguely defined villains who all drive Jaguars. Filmed in London by Oscar-winning British director, Tom Hooper (The King’s Speech), in collaboration with Smuggler, Spark44 and Jaguar clearly threw a lot into “Rendezvous” to make the spot cinematic, also employing Alexandre Desplat, who worked with Hooper on The King’s Speech, to compose the ad’s original soundtrack, which was recorded by The London Symphony Orchestra at Abbey Road studios. “‘Rendezvous’ was filmed with the realization that many of today’s television viewers have access to beautifully sharp picture screens and multi-channel surround sound not unlike the best movie theaters,” explained Brand Vice President of Jaguar North America, Jeff Curry.

“Rendezvous” marks Jaguar’s debut Super Bowl advertisement, and also launches their straightforwardly-titled “British Villains” campaign, which promotes the new Jaguar F-TYPE Coupe (available spring, 2014) and will run through July. The spot features the campaign’s #GoodToBeBad hashtag (a line also spoken by Kingley during the ad, which honestly sounds a little forced), but that’s only the tip of the iceberg in terms of Jaguar’s online and social engagement. They’ve launched a campaign landing page, that “hosts information about the F-TYPE Coupe, the commercial and some unique video content including teasers starring each of the three actors.” Jaguar is also hosting an event with Deadspin as part of their partnership with the latter’s parent, Gawker, as well as two co-sponsored events with Sports Illustrated, including during the magazine’s Super Saturday event the night before Super Bowl Sunday.

What’s more, Jaguar “aims to be the most real-time engaged advertiser during the Super Bowl through a unique physical space called ‘The Loop,’  developed by Mindshare, where multiple screens will monitor real-time consumer data and translate it into actionable insights, and ultimately, rapid marketing decisions…” Jaguar claims “The Loop” is “the first real-time marketing tool to impact paid media – whereby media dollars can be quickly shifted and redeployed to leverage opportunities uncovered by the data.” It will be interesting to see how Jaguar’s first Super Bowl advertisement, and their “The Loop” strategy plays out this Sunday. Stick around for behind the scenes footage of “Rendezvous” after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Jacques Bodin est un peintre français qui dessine des peintures hyperréalistes impressionnantes. En s’appuyant sur une projection de photographies, il dessine avec précision et s’attarde méticuleusement sur les détails de ses photographies. Plus de photos dans la suite de l’article.

Portfolio Jacques Bodin