While the National Football League season is about to end, EA Sports is preparing the next version of its Madden NFL video game, adding new movements recorded using stunt players.
La réalisatrice anglaise Mollie Mills, en collaboration avec Protein TV, présente une série de courts-métrages sur différents sportifs passionnés dont voici le premier épisode : The Figure Skater. La caméra suit Matthew Parr, un patineur artistique anglais dont la passion est née dès son plus jeune âge.
Yahoo’s top advertising executive, COO Henrique de Castro, may be gone, but the business’s problems remain.
“Ultimately Henrique was not a fit. That’s a very regrettable conclusion,” Yahoo CEO Marissa Mayer said during the company’s earnings call on Tuesday. She said that the company does not plan to name a replacement. Yahoo head of the Americas Ned Brody oversees ads in the company’s biggest region and now reports directly Ms. Mayer, who said she will be taking a bigger role in that side of the business.
Ms. Mayer otherwise struck an optimistic tone, reiterating her disclaimer that Yahoo’s turnaround will takes years plural and dodging a follow-up question on Mr. de Castro’s departure. But the company’s fourth-quarter numbers were not so positive.
The State of the Union address on Tuesday spawned a bipartisan embrace of photo- and video-sharing platforms, and a rush to create tweetable graphics and hashtags to amplify party messages.
Focus sur ce lieu étonnant situé à Marrakech, dans un domaine de 3,5 hectares cerné de remparts historiques avec, à l’intérieur, l’hôtel hors normes Royal Mansour composé de 53 riads. Une architecture impressionnante réalisée par les artisans marocains. Plus d’images du lieu dans la suite de l’article
We’re not sure who’s behind it, but “Delta’s 80′s In-Flight Safety Video” manages to turn the normally insufferable flight safety video into something totally rad (Update: It is W+K NY, credits after jump).
The 5:22 video should send a welcome wave of nostalgia over children of the 80s (I don’t really qualify, although I did have a Teddy Ruxpin). It manages to cram as many 80s references as possible into the video, while simultaneously tackling the basics of flight safety. From mullets to Alf to vintage electronics, the cultural touchstones are piled on so fast you might not catch them all. It’s definitely the most entertaining flight safety video we’ve ever seen, and a clever way to get people to watch something they’d normally ignore. Bonus points for enlisting Jerry Casale from Devo.
When Heineken introduced “The Entrance” back in 2011, it put a new face of sophistication and cool on beer advertising. The film starred a suave gentleman who walks into a grand party hall, inspiring revelry amongst onlookers with each and every step. Since then, the beer brand has delivered a number of these dashing heroes, including one with some serious James Bond flair, but now, it brings a new face — make that 20 faces — to its main man, in this new film that recently appeared on the brand’s YouTube channel.
In the blockbuster spot, created out of Wieden & Kennedy Amsterdam and directed by MJZ’s Tom Kuntz, a hirsute stowaway climbs onto a luxury cruise ship, and, like previous Heineken heroes, places a mysterious spell on the crowds around him. He limbos, gets lei’d, performs a swan dive, caws to a seagull, dances in conga line, primps and goes through several changes of clothing as he makes his way about the ship.
Como já esperado depois do teaser, a Toyota reúne Terry Crews e os Muppets em seu comercial para o Super Bowl.
Dirigindo seu modelo Highlander pela estrada, ele encontra as criaturas em um veículo abandonado, e vai precisar aguentar o resto do dia enquanto cantam a música “No Room for Boring”.
Criado pela Saatchi & Saatchi de Los Angeles, a veiculação é uma parceria com a Disney, que vai estrear em março o filme “Muppets Most Wanted” (“Muppets 2: Procurados e Amados”, no Brasil).
A rush of new entrants to new media involves people. The latest, called Inside, is a news aggregator that aims to ignore news aggregators and point people to original content.
Guinness today released a new ad featuring the heartwarming story of an athlete who gave up her spot in the Olympics to her sister. But viewers will have to watch the ad quickly before it disappears on Thursday morning.
The spot features biathlete Tracy Barnes, who recently ceded her place on the U.S. Olympic Team to her twin sister, Lanny, after Lanny was too ill to compete in some of the qualifying races.
But the ad must be pulled soon to comply with U.S. Olympic Committee rules that generally prohibit marketers who are not official sponsors from featuring Olympic competitors, according to Guinness. This year’s ad blackout runs from Jan. 30 to Feb. 26, according to rules posted on TeamUSA.org.
A revista TIME resolveu comemorar os 10 anos do Facebook – que serão completados no próximo dia 4 de fevereiro – de uma maneira bem provocativa. Criou um aplicativo para calcular quanto tempo você já desperdiçou na rede social do Markinho.
Segundo a revista, um usuário gasta em média 17 minutos diários no Facebook, consumindo e publicando conteúdo. A metodologia da TIME verifica as datas dos seus posts, até atingir o mais antigo e calcular uma estimativa do tempo dedicado ao site.
O resultado pode ser assustador. A TIME diz que eu já gastei quase 28 dias no Facebook, dos 2.367 que faço parte da rede social, e já fiz mais de 11.300 publicações. Em 28 dias dava pra jogar muito videogame, então me deixou realmente preocupado.
(TrendHunter.com) The Doge Weather site has the unmistakable and beloved Shiba Inu from the infamous Doge Meme deliver your local forecast. The simple site was developed by Katia Eirin Shatoba and Bennett Wong of the…
Yesterday, we brought you news of David&Goliath’s teaser for their big game spot, “The Truth,” promoting the all-new 2015 K900, Kia’s first-ever luxury car. Today, David&Goliath and Kia revealed the extended, 90 second version of their Super Bowl ad, designed to “dispel the notion that tradition and history are what makes a luxury sedan,” according to Michael Sprague, executive vice president of marketing & communications, KMA.
“The Truth” features Laurence Fishburne reprising his role as Morpheus from The Matrix. Morpheus offers a couple waiting for the valet outside a restaurant a choice: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.” (Spoiler alert: They take the red key.) Fishburne repeats the word “luxury” ad nauseum during the spot’s first 30 seconds or so, really hammering home that Kia is now offering a luxury vehicle. The spot manages to contain a lot of the Matrix references you’d expect, like a bending spoon and an explosion filled action sequence. But at the same time, “The Truth,” via Fishburne, manages at least one big surprise.
The 60 second version of “The Truth” will debut during the third quarter of the Super Bowl this Sunday, Feb. 2, launching the Kia’s campaign for the 2015 K900 in earnest, and marking Kia’s fifth consecutive year advertising in the big game. You can expect more Matrix-themed advertising from David&Goliath and Kia. Before and after the Super Bowl, David&Goliath’s integrated campaign “will incorporate TV, cinema, digital, print, experiential, social media and CRM components, all drawing heavily on imagery and ideas from the films.” Credits after the jump. continued…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
