Heineken Amps Up Its ‘Legends’ Campaign With 20-Faced Hero
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When Heineken introduced “The Entrance” back in 2011, it put a new face of sophistication and cool on beer advertising. The film starred a suave gentleman who walks into a grand party hall, inspiring revelry amongst onlookers with each and every step. Since then, the beer brand has delivered a number of these dashing heroes, including one with some serious James Bond flair, but now, it brings a new face — make that 20 faces — to its main man, in this new film that recently appeared on the brand’s YouTube channel.
In the blockbuster spot, created out of Wieden & Kennedy Amsterdam and directed by MJZ’s Tom Kuntz, a hirsute stowaway climbs onto a luxury cruise ship, and, like previous Heineken heroes, places a mysterious spell on the crowds around him. He limbos, gets lei’d, performs a swan dive, caws to a seagull, dances in conga line, primps and goes through several changes of clothing as he makes his way about the ship.
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