Hasta La Creative!

Cinco torcedores dentro de uma sala fechada, assistindo um jogo decisivo. Normalmente seriam ouvidos gritos, xingamentos, conversas, ou no mínimo um “uhhh!”. Porém, nessa ação da Fox Sports, eles ganhariam um prêmio de 100 mil reais caso conseguissem ficar totalmente quietos, sem emitir um único som.

Os 5 flamenguistas enfrentaram a “Sala do Silêncio”,durante a partida final da Copa do Brasil, e testaram os limites entra a razão e a emoção. No vídeo acima você pode acompanhar o que aconteceu. Será que eles escolheram a grana ou o grito de campeão?

A ação foi criada para promover o lançamento da Fox Sports 2. Jeito de combinada, mas ainda assim uma proposta divertida.

[ATUALIZAÇÃO] A equipe criativa da Fox informou que a ação não foi fake.

“Eles ficaram sabendo do que se tratava somente 15 minutos antes do jogo.
Poderiam de fato ganhar o dinheiro e tudo foi auditado. Aqui a empresa de auditoria: PP&C Auditores Independentes CRC2SP16.839/O-0″

Post originalmente publicado no Brainstorm #9
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La firme basée à Shanghaï Studio Twist a transformé un bâtiment servant à l’origine de bunker en galerie, connu sous le nom de Connoisseur Gallery. Avec des choix de décoration originaux, ce lieu proposant une collection de pièces et objets exotiques propose une ambiance unique, mélangeant l’étrange au luxueux.

What are the ways to literally get your company name into potential customers’ hands? Historic examples of innovative advertising are helpful in learning how to use old and new ways of marketing to get your brand more exposure which will lead to more sales. I sincerely believe society is gearing up for another creative revolution in the marketing/branding arena, so get your business ready to be a part of it.

Innovative advertising in history
1789 – George Washington’s commemorative elections buttons are the first organized production of promotional items. Our first president had the right idea in getting his name out there in a positive light. Upon the success of Washington’s campaign, more promotional products started to be made like calendars, almanacs, and custom made wood items.

In today’s marketing world, promotional products (you’re probably most familiar with pens, much like those offered by The Pen Guy) work because they engage the senses and are appreciated by those who receive the swag while being very useful in their everyday lives.

Cut to 1997 McDonald’s Teenie Beanie Babies® when kids and adults alike went out of their way to get a happy meal with the beanies inside. Whether it was throwing a tantrum on the way home from daycare, or a serious collector of the toys as an adult (the toys could be purchased separately), the Teenie Beanies were in high demand (watch the adorable television ad here to see why) and McDonald’s sales skyrocketed. In that point in time, McDonalds was used to selling about 10 million happy meals a week. The staggering sales increase during the campaign show that promotional products can be a huge success – the sales soared to 100 million happy meals in a ten day period when they gave away the beanie baby free with the meal.

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Your brand can learn a lot from the Teenie Beanie Happy Meal campaign. Giving away a variation of already popular products such as the smaller version of the beanie baby will make customers excited to buy from you. It doesn’t hurt that the products be aimed toward children too.

HBO’s marketing campaign for True Blood in 2008 was simply sensational; a campaign today’s marketing history books are already beginning to site. For those of you unfamiliar with the campaign, they aimed to organically create an audience by appealing to horror fans by hyping up the complex world of True Blood. They did this partly with the hanging of large posters in metropolitan areas of a cool new beverage called “Tru Blood” (made for vampires with a conscience), and other posters advocating vampire rights propaganda.

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The campaign gets even more remarkable with the fact that they mailed mysterious blood vials to bloggers in the goth/supernatural genre which lead them to websites HBO and creative partner Campfire created to further add to the True Blood world. The intricate universe of True Blood is based on the fact that vampires no longer need human blood to survive (due to the new Tru Blood beverage), so some want to integrate into human society. What with the “leaked” videos containing vampires debating whether or not to “come out of the coffin” and try to live among the unsuspecting humans unshrouded by secrets, how could anybody in the niche audience not get excited about the upcoming show?

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Your brand can learn a lot from the True Blood campaign. Know your target audience by heart and tell them a story that intrigues, inspires and amuses them. The outdoor posters and mailed blood vials may be the type of feet-on-the-ground marketing that your brand might really benefit from.

These are just a few instances of innovative brand marketing, but history is full of them. Look to the past to see what has worked before, get creative about the future of your business and determine where it will reside in the next big marketing revolution.

Gary Austin is the CEO of ThePenGuy.com, a company focusing on high quality promotional pens and fantastic customer service.

The post Feet-On-the-ground Marketing Tactics appeared first on AdPulp.

(TrendHunter.com) Designer Carlo Ratti Associati has teamed up with Cassina to create transferable futuristic furniture for a contemporary home decor. These pieces implement design and technology for advanced…

Joffrey Baratheon, how do we hate thee? Let us count the ways. That’s exactly what HBO and agency 360i are counting on “Game of Thrones” fans to do with the launch of a new campaign that aims to put the series’ despicable young villain in his place. Billed as the first ever “internet roast,” the social-media campaign launched at 8 a.m. today. HBO hopes it will become the hub for those wanting to spew venom at the show’s creepy young king, who, according to to data culled by 360i, is the most-hated villain on social media.

According to Sabrina Caluori, VP-digital and social media at HBO, last year’s “Red Wedding” episode, which featured the over-the-top bloody deaths of some of the show’s most beloved characters, inspired this effort. It was HBO’s most-social show ever, with the highest volume of Twitter conversation of any of the network’s programs, she said. “That really cemented ‘Game of Thrones’ in the cultural zeitgeist, so we were looking for ways to engage fans in the off-season. We tasked 360i to think of unique ways that weren’t tied to the plotline that could continue to make noise with our fans.”

Everyone hates Joffrey

Continue reading at AdAge.com

Leave it to a couple of ad agencies to upend the holiday season with the year's most radical toy. Independent shops Barton F. Graf 9000 in New York and TDA_Boulder in Boulder, Colo., partnered on a new business that sells a single item—a big, plain, heavy-duty, 2-foot-cubed, 100-percent-recycled, made-in-the-U.S.A., empty cardboard box. It's described on the website as "the perfect holiday gift for the 2-6½-year-old who would rather play with the box than what's inside."

It's a legitimate site, all proceeds from sales will go to two children's charities:  Blue Sky Bridge in Boulder (focused on child abuse) and the Charley Davidson Leukemia Fund in Boston. It is also, of course, a political statement of sorts. The idea for Bawx came out of a late-night conversation after an ad event between TDA_Boulder and Barton F. Graf 9000 principals Jonathan Schoenberg and Gerry Graf, who have some shared beliefs where consumerism is concerned.

"Consumerism is a bit out of control these days," says the website. "Kids would much rather spend time with their friends and parents and a Bawx, than the latest technology. Ok, that is a complete lie, but maybe if they did have a Bawx they would spend more time with people, and a bit less time with pixels."

The marketing copy on the site is intentionally goofy. It says the Bawx is available in four "models," though they are actually identical. (They do range in price, though, from $24.99 to $499.99—since you're really just donating to two charities at whatever level you're comfortable with.) Each model's listed features are "Horizontal," "Open end (closeable)," "Natural light" and "Spacious entrance."

Graf has done similar anti-pixel things before, including the memorable 2011 video "The Log Off," in which children pleaded with their mothers—in song—to get off Facebook already and play with them.

CREDITS
AD: Barrett Brynestad
CWs: Gerry Graf, Jonathan Schoenberg
Production: Tim Kelly       
Digital lead: Gene Paek
Developer: Relentless Technology, Vancouver, Canada

(TrendHunter.com) Japanese artist Haroshi has turned his love for the popular past time skateboarding into beautiful sculptures.

Ever since his younger years, artist Haroshi has always been fond of skateboarding and…

In the midst of the holiday shopping season, New York City based Meetup is running a billboard campaign taking aim at consumerism.

The billboard, a multi-panel setup, urges those walking past to “find your people,” stressing the human side of the holiday season which can sometimes get lost in the rush find the right gift.

For Meetup, the billboard is also a way to promote its product, a website where people form groups around like interests online and then meet up together offline. “We’ve barely ever advertised ourselves but decided to dip our toe now to celebrate and inspire people finding their people at Meetups,” said Meetup CEO Scott Heiferman in an email. “The best things happen when people Meetup.”

Continue reading at AdAge.com

New York’s Court of Appeals buttressed the state’s shield law in the case of the James E. Holmes, who is accused of killing 12 people in an Aurora, Colo., movie theater.