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| THE ORIGINAL? Inlingue Language School – 2005 Source : Cannes SHORTLIST Agency : Kolle Rebbe (Germany) |
LESS ORIGINAL Cambridge Institute, language school – 2013 « If you speak english, you can speak everything » Agency : TBWA (Spain) |
The media-industrial complex loves nothing so much as an anniversary — especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it’s no surprise that the 50th anniversary of that tragic day (Nov. 22, 1963) has cranked up the existing, ongoing media cottage industry surrounding JFK to a new level of frenzy.
In a single day last week I experienced nine (I kept count) exposures to JFK-related media products — from promos for the flood of TV specials airing all month (including National Geographic’s “Killing Kennedy,” a dramatization of Bill O’Reilly’s book starring Rob Lowe as JFK) to one-off print specials (my local newsstand in Manhattan is selling an exact replica of the Nov. 23, 1963 Dallas Morning News with its “KENNEDY SLAIN ON DALLAS STREET” headline) to a copy of “The Day Kennedy Died” (a newly published Life-magazine-branded compilation book) in a Barnes & Noble window. If I’d actually walked in to the bookstore, I probably could have easily doubled my count; as New York Times Executive Editor Jill Abramson wrote in a recent front-cover New York Times Book Review essay, “An estimated 40,000 books about [JFK] have been published since his death, and this anniversary year has loosed another vast outpouring.”
But the ultimate media-about-media-about-JFK experience I’ve had so far was during a recent trip to Washington, D.C.’s Newseum, the superb museum of news and journalism whose $450 million landmark building on Pennsylvania Avenue turned 5 years old this spring.
Depois de ser “The Developer” no comercial para o Galaxy Note 3, Lionel Messi retorna como “The Captain” na campanha Galaxy 11.
Ele é apenas o primeiro de um time completo de jogadores de futebol – que ainda serão revelados – que irá salvar o planeta Terra da ameaça alienígena. Franz Beckenbauer é quem convoca a equipe de soldados, dizendo que apenas o futebol poderá salvar o mundo – com a colaboração de produtos da Samsung, é claro.
Essa é conclusão da campanha viral Mysterious Circles, que a marca iniciou em outubro, incluindo projeções em diversas cidades do mundo, como o Rio de Janeiro, e caras esquisitos frequentando estádios.
O site thegalaxy11.com reunirá todo o material da iniciativa, anunciando nas próximas semanas quem são os outros 10 jogadores que lutarão contra alienígenas.
Post originalmente publicado no Brainstorm #9
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Nature’s Recipe is giving“collar cameras” to influential pet owners, and resulting photos are posted online.
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Ad-tech seemed to be riding high just a week ago, but an investor community still unable to grasp the space sent it for a wild ride last Friday which continued today.
After a difficult start to the year, things finally started looking up for ad-tech when Rocket Fuel and Criteo went public early this fall. Criteo stock shot up over 30% on its first day of trading and Rocket Fuel spent October trading at nearly double its IPO price.
But Tremor Video’s lower than expected earnings on Friday seemed to send the whole slate into flux. On top of a 49% drop for Tremor (it went from $9.26 to $4.54 on Friday), Rocket Fuel dropped 20%, YuMe dropped 19% and Criteo dipped below its IPO price, finishing the day $29.75.
Violent encounters with guns occur, on average, more than twice an hour in the best sellers in PG-13 and R-rated movies, according to a study set for publication in Pediatrics.
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(TrendHunter.com) Graphic design artist Lisa Guhl from Berlin, Germany created this alcohol awareness advertisement with drunken Barbies as the stars. The dolls sit and look passed out in front of a whole shelf of…
Advertising Agency: Escape, Kiev, Ukraine
Creative Director: Alexey Novikov
Art Director: Misha Semin
Copywriters: Anna Launets, Anton Pustovoy
Designers: Liza Vnukova, Alexander Nichiporchuk
Project manager: Ksenia Kostenko
Published: October 2013
Advertising Agency: Escape, Kiev, Ukraine
Creative Director: Alexey Novikov
Art Director: Misha Semin
Copywriters: Anna Launets, Anton Pustovoy
Designers: Liza Vnukova, Alexander Nichiporchuk
Project manager: Ksenia Kostenko
Published: October 2013
Advertising Agency: Escape, Kiev, Ukraine
Creative Director: Alexey Novikov
Art Director: Misha Semin
Copywriters: Anna Launets, Anton Pustovoy
Designers: Liza Vnukova, Alexander Nichiporchuk
Project manager: Ksenia Kostenko
Published: October 2013
Advertising Agency: Escape, Kiev, Ukraine
Creative Director: Alexey Novikov
Art Director: Misha Semin
Copywriters: Anna Launets, Anton Pustovoy
Designers: Liza Vnukova, Alexander Nichiporchuk
Project manager: Ksenia Kostenko
Published: October 2013
Advertising Agency: Escape, Kiev, Ukraine
Creative Director: Alexey Novikov
Art Director: Misha Semin
Copywriters: Anna Launets, Anton Pustovoy
Designers: Liza Vnukova, Alexander Nichiporchuk
Project manager: Ksenia Kostenko
Published: October 2013
Advertising Agency: Escape, Kiev, Ukraine
Creative Director: Alexey Novikov
Art Director: Misha Semin
Copywriters: Anna Launets, Anton Pustovoy
Designers: Liza Vnukova, Alexander Nichiporchuk
Project manager: Ksenia Kostenko
Published: October 2013
John Pleasants, the hard-charging co-chief of Disney’s video game and web division, is expected to remain with the company through January as a consultant.
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Devin SuperTramp and his crew hit the road in a pair of Ford Escapes for a high-flying adventure. The goal: Traverse the country to find the highest, most thrill-seeking places to base-jump. The Escape’s crazy smart technology makes it the perfect travel companion – letting jumpers get gear in and out without lifting a finger and navigating to the best places to the take the leap.
Advertising Agency: Team Detroit, Detroit, USA
Creative Director: Greg Mills
Art Director: Sanja Dardajan
Copywriter: Sue Mersch
Executive Producer: Christian Colasuonno
Published: October 2013
Armed with two gassed-up Ford Explorers, Filmmaker Devin Supertramp loads up his friends for some backcountry highlining over some extremely deep ravines. This adrenaline rush is brought to you by a car company committed to delivering great MPG AND great features. At Ford, we believe that And is better.
Advertising Agency: Team Detroit, Detroit, USA
Creative Director: Greg Mills
Art Director: Sanja Dardajan
Copywriter: Sue Mersch
Executive Producer: Christian Colasuonno
Published: August 2013
(TrendHunter.com) To those who dreamed of being a Disney Princess, growing up we always fantasized about the phrase “Happily ever after.” However, Disney fails to demonstrate the harsh reality of life….
Loaded with double entendre, this French AIDS awareness campaign features a randy Pinocchio hooking up with a willing lady who asks Woody if he has any condoms. He replies, “No, it’s fine. Don’t worry.” Which, taken one way, could be a perfectly acceptable answer since Woody is just a piece of lifeless wood.
On the other hand, here Woody is a metaphor for the 615,000 people in Europe who have HIV and don’t know it…and should always wear a condom. After he tells his date not to worry, Woody sprouts a metaphorical nasal hard on which, we suppose, he should heed as a warning. Or engage in some sort of nasal sex fetish. TBWA Paris created the ad.
(TrendHunter.com) The Game of Thrones series isn’t known for its cast of cute and cuddly characters, which is what makes the Mr. Men and Little Miss Game of Thrones tumblr page such an awesome find.
These…
ITV and the makers of ‘Downton Abbey’, Carnival Films, have today revealed a fifth series of the hit period drama has been commissioned.
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