Seb Royce, the former Isobar creative chief, has joined Rockabox, the video content and distribution company, in the new role of chief creative officer, as part of an expanded senior team that will include former AOL executive Steve Filler.
(TrendHunter.com) Although very clean and contemporary, the Dedalo Table boasts a unique base that sets it apart from more traditional furniture designs. The Dedalo Table is made up of two identical trapezoidal…
If you could immediately eat a slice of pizza and a bowl of mac and cheese or wait 10 minutes for an entire mac and cheese pizza, would you have the discipline to hold out? Would you want to hold out? Personally, I’d choose the separate dishes, but the question is the basis for a new experimental video from Muhtayzik Hoffer for the Annie’s “Good and Good” campaign.
The behavioral study is a riff on the Stanford Unviersity Marshmallow experiment from the 1960s and 70s, where kids were offered one small reward immediately versus two rewards after a waiting period. The Annie’s study is actually an inverse of this, two rewards to one, but the sentiment still comes across. The kids are all cute, and a few of them can’t wait any longer to destroy the two comfort foods. Some of the other cute kids wait it out. We aren’t given specific data, but the video is a unique, intellectual advertisement. And for the followup study, Annie’s can always track the elevated cholesterol levels of kids who become obsessed with mac and cheese pizza. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Amazon is planning on rolling out Sunday deliveries in London, with the service free to Prime members, according to a senior US executive.
(TrendHunter.com) The fall season affords the perfect time to experiment with style as well as darker looks, both of which are highlighted in the Fashion Gone Rogue ‘Anouk’ online editorial. At first, the…
UK fashion portal Asos has launched its much-anticipated standalone Chinese website, as it moves to accelerate its international growth.
(TrendHunter.com) Beauty is in the eye of the beholder and for Eliezer Alvarez, that means big breasts, a firm behind, tiny waist and long legs. At least, that is what his latest creation would suggest. Eliezer…
Our latest ‘Forward 50’ trends piece looks at how being a father has become more complex amid changing family structures and converging gender roles.
(TrendHunter.com) It would have been so easy for Yummy Milk packaging to be as bland as most other competing brand identities, but designer Simon Spring of Toronto successfully infused this line of dairy drinks with…
Glass can now be used to search for songs, scan through saved playlists and listen to music in high fidelity.
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(TrendHunter.com) The ‘Human Ecdysis’ ODDA Magazine editorial brings its Nordic inspiration to life with voluminous fur staples that defy convention. Justin sterling stars in the fashion-forward image…
Michael A. Miles, the former chairman and CEO of Kraft Inc. and of Philip Morris Cos., died Sunday at his home in Lake Forest. He was 74 and had been in declining health for several months, according to Wenban Funeral Home Ltd. in the northern suburbs.
Mr. Miles was a well-traveled executive in the food and consumer products industries who helped lead Kraft through its $13-billion merger in 1988 with tobacco and beverage maker Philip Morris, then among the biggest M&A deals ever.
The first non-smoker to head Philip Morris, he triggered what became “Marlboro Friday” in 1993 by ordering a 20% cut in the price of the famous brand in an effort to regain marketshare lost to generic competitors. Consumer product stocks swooned on the news.
In a crowded field, turning to humor and parody, even the risqué.
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Horizon Media is starting a unit to plan and buy all kinds of media for health and wellness companies.
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A steep drop in Australian newspapers took a toll on the company, in its first quarter since it was split from the more prosperous side of Rupert Murdoch’s empire.
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(TrendHunter.com) Miyazawa stars in the ‘Paparazzi’ WUT Berlin editorial that is captured by
photographer Damien Vignol’s lens. The model is outfitted by wardrobe stylist Yann Le Goec who dresses…
Advertising Agency: AMV BBDO, London, United Kingdom
Copywriters: Mark Fairbanks, Nic Hulley
Art Directors: Thiago De Moraes, Nadja Lossgott
Agency Planners: Craig Mawdsley, Katie Dallas, Lilian Sor
Agency Accounts: Helen Rae, Emily Atkinson, Lizzie Edwards
TV Producer: Paul Goodwin
Media Agency: Mediacom
Media Planner: Lucy Mitchell
Production Company: HSI
Director: Rob Chiu
Production Co. Producer: Simon Monhemius
Post-production Company: The Mill
Audio Post-production: Dugal MacDiarmid / Wave
Today is Veteran’s Day in The United States. Veterans Day celebrates the service of all U.S. military veterans, while Memorial Day is a day of remembering the men and women who died while serving.
Sadly, too many of our living veterans are suffering from post traumatic stress disorder, alcohol and drug addiction, domestic violence, poverty and homelessness. Veterans like Joe Wolf in Grand Rapids, for example.
Serving 400-500 individuals daily, Dégagé Ministries offers help and hope to homeless and disadvantaged individuals in the Grand Rapids community.
If you’d like to help people like Joe Wolf live a happier and healthier life, consider a donation to Dégagé Ministries. They’ve raised $21,845 of their $30,000 goal at this time. Perhaps a tide of particularly generous AdPulp readers can lift a few more boats.
For the record, I don’t know anyone at Dégagé Ministries. I simply like the testimonial approach and the idea that we’re not really seeing homeless people for who they are, nor who they’re capable of becoming with a little help.
Video credit: Rob Bliss Creative, Chicago, IL.
The post See A Veteran, Help A Veteran appeared first on AdPulp.
Advertising Agency: AMV BBDO, UK
Copywriters: Mark Fairbanks, Nic Hulley
Art Directors: Thiago De Moraes, Nadja Lossgott
Agency Planners: Craig Mawdsley, Katie Dallas, Lilian Sor
Agency Accounts: Helen Rae, Emily Atkinson, Lizzie Edwards
TV Producer: Paul Goodwin
Media Agency: Mediacom
Media Planner: Lucy Mitchell
Production Company: HSI
Director: Rob Chiu
Production Co. Producer: Simon Monhemius
Post-production Company: The Mill
Audio Post-production: Dugal MacDiarmid / Wave
(TrendHunter.com) Any old cabinet or chest is sufficient for stashing your things, but this Pegboard Storage System encourages you to be a little bit tidier. Crafted by the Hornsby Berowra Men’s Shed, this wall…
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