Hasta La Creative!

The San Francisco agency with the unpronounceable name has promoted two and hired one within its creative department.

Readers may remember Josh Bogdan (above) from his previous role as “dude with a crayon”; the former JWT/AKQA copywriter joined MUH-TAY-ZIK in a senior position in 2012, and now he’s been promoted to creative director. Past work mentioned in the notice includes the “It’s Your Town” campaign for New Amsterdam Vodka, which earned a mention from one Stuart Elliott.

Tony Zimney (above) began working with the MUH-TAY-ZIK team as a freelancer and joined the full-time staff as ACD in 2013; since then he worked on campaigns for such clients as Annie’s Organic, maker of the storied mac and cheese.

Prior to joining the SF agency, Zimney worked as an art director at Preston Kelly, WONGDOODY, SapientNitro and others before going freelance and working with Tribal DDB, AKQA, POSSIBLE, Google’s Nest Labs, and more.

The two were promoted, at least in part, for their work on recent projects like the Netflix Spoilers project, which garnered a fair amount of attention from our anonymous tipsters. One such source wrote:

“Not sure if Netflix did this internally or though an agency but they are spoiling all their shows. Kind of pisses me off.”

…which was the point.

Bodgan and Zimney also helped lead creative on campaigns for dating service Zoosk, Google Chrome, and the Golden State Warriors.

MUH-TAY-ZIK also hired Nate Gagnon (above) as associate creative director. Gagnon — who spent nearly three years freelancing for agencies including VB&P, Argonaut, AQKA, mcgarrybowen and the now-defunct DOJO before joining the new agency — has graced these digital pages before as well:

• Gagnon earned a bit of attention in late 2012 for offering to “outsource” his copywriting talents to the Chinese ad industry; it would seem that he did some work for BBDO Shanghai at the time
• In 2013, Gagnon and fellow freelancer Stephen Hadinger created “Goodstache,” a drinking game designed to raise money for the Prostate Cancer Foundation; the site is down, but the YouTube video lives on
• He also created “Forgotify,” a site compiling the more than four million Spotify tracks that have never been played

We asked the agency for a bit more info on these new hires and their future assignments but have yet to hear back.

San Francisco-based agency MUH-TAY-ZIK | HOF-FER just launched “Fast Break,” the third installment in their#WeAreWarriors campaign for the NBA’s Golden State Warriors, featuring real-life fans and Golden State Warriors players.

“Fast Break” features Warriors forward Harrison Barnes dunking over fan Romel Marquez of SEC 213, ROW 12 ((just barely, though, as dude almost took a crotch to the face). Everyone likes to see fans interact with their favorite players, imaging the excitement they must be feeling meeting one of their favorite athletes and getting a kind of vicarious thrill through that, and referring to the fans’ seat number is a nice touch. It makes the leap from the ad to the action on the court, while suggesting a connection between the team and its most devoted fans.

“Fast Break” follows on the heels of “Assist” and “A Little Help,” which kicked off the #WeAreWarriors campaign at the beginning of the season. “Ice Bath” will follow and conclude the campaign. Stick around for credits and “Assist,” starring Klay Thompson, after the jump. continued…

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#WeAreWarriors, the latest social and broadcast Golden State Warriors campaign from MUH·TAY·ZIK HOF·FER, shows what would happen if NBA fans got to take the court with their favorite team’s NBA players. The sentiment is spot-on, especially considering how fans like to use the first-person plural when talking about their teams, even though these fans are not paid to play basketball for a living. The Warriors have always been progressive with their social media and fan interaction – including last year’s promotional Social Media Night – and this is another way for the organization to connect on and off the court with fans.

The 30-second spot titled “A Little Help” shows one average Joe getting posted up by Warriors 7-foot Australian behemoth Andrew Bogut. Unfortunately, because of the height difference, the fan’s face keeps bouncing against Bogut’s butt. But like most crazy sports fans, he probably liked it. And he probably bragged about it to his friends. And deep down, his friends were probably jealous. There will be three additional #WeAreWarriors spots in the future, all of which are focused on the team’s fans. Here’s to hoping they will also include Warriors guard Kent Bazemore (seen here as the other guy offering a hand to help up the fallen fan). Bazemore is the NBA’s best and most-celebrated benchwarmer. You can see why here. Yes, a fan created a compilation video of Bazemore’s bench celebrations. That’s wonderful.

The ad is directed by MTZHF co-founder/ECD John Matejczyk and written by its ACD/CW, Josh Bogdan. Credits and some behind-the-scenes footage after the jump.

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New Career Opportunities Daily: The best jobs in media.