Another liquor marketer is going back to its roots. Belvedere Vodka in a new campaign will tout the liquid as being “distilled according to a 600-year-old Polish tradition,” while playing up ingredients such as special rye found in the nation’s central region.
The effort by Omnicom Group’s BBDO, New York, will debut this week with TV ads on nine U.S. cable networks, representing the largest campaign ever for the super-premium brand, which launched in the U.S. in 1996.
My alma mater, Northwestern University, has just digitized all the back articles from the campus newspaper, the Daily Northwestern. And that’s a lot of back articles — the Daily’s first issue was in 1881. The digitized Daily covers more than 13,000 issues and 900,000 pages of newsprint.
So to celebrate this amazing feat, the Library Board of Governors and the Northwestern Archives organized a panel of former Daily staffers to talk about their days on the paper.
The presentation came at an exciting time for Northwestern. The undefeated Wildcats were getting ready to play the undefeated Ohio State Buckeyes, and ESPN had designated the clash the game of the week. So ESPN broadcast some of its most popular shows from the NU campus.
(TrendHunter.com) Today’s top trends zero in on luxury decor. The site is home to hundreds of home decor ideas, but today’s are geared towards those individuals with very flexible bank accounts.
Além de detestarem serem picados, furados, esfolados, forçados a ingerir substâncias tóxicas, e condenados a uma gaiola fria pelo resto da vida em cruéis experimentos que pouco contribuem para o real avanço da ciência – assim como qualquer outro animal – os cães também não gostam de água.
Assim que se molham, fazem o máximo possível para jogar esse líquido aterrorizante para bem longe, geralmente sobrando para os móveis, paredes e tudo ao redor. E não vem apenas água, mas muita baba também. Inspirado em seu próprio animal de estimação, o fotógrafo Carli Davidson capturou o momento em diversos cachorros, que se chacoalham e mexem a cabeça… em camera lenta.
Além do vídeo acima, a sessão rendeu também um livro: shakethebook.com
By now you’ve all seen the UN Women campaign that used Google Search’s autocomplete feature to indicate how pervasive discrimination against women is in the world. Actual Google searches for “women should” were auto-completed with “stay at home,” “be slaves,” “be in the kitchen” and “not speak in church.” Searches that began with “women shouldn’t” were auto-completed with “have rights,” “vote,” “work” and “box.”
One woman, Nicole D’Alonzo who runs Tastedaily, decided to turn the tables on that campaign and give it a more positive spin. D’Alonzo re-imagined the ad with her likeness and re-written copy. The ad now begins with “women will” and auto-completes with “empower women,” “take credit for their wins,” “lead more companies” and “be president.”
Sadly, these are not actual Google auto-complete results which, unfortunately, provide an unvarnished window into the pervasiveness of discrimination against women in our world. But D’Alonzo aims to change that and is urging people on Facebook to tag those they feel are doing things to help move women forward. It’s a small step but it’s a step in the right direction.
(TrendHunter.com) If you’re going to a Halloween house party or a college student getting rowdy, you’ll need a party shirt as your partner in crime. The ‘Cheers Mother F*cker’ tee-shirt is an…
L’artiste Banksy a décidé de faire des rues de New York son nouveau terrain de jeu pour le mois d’octobre. Ce dernier propose ainsi de multiples interventions chaque jour, cherchant toujours à interroger les passants sur nos façons de penser. Des créations diverses et variées à découvrir dans une sélection d’images.
(TrendHunter.com) The Round House by Johnston Marklee for Solo Architects features a spheric design that offers plenty of space for its inhabitants. The house is set to be built in an picturesque, pastoral landscape…
Award-winning science communicator Professor Marcus du Sautoy and actress and mathematician Victoria Gould use mathematics and the theatre to navigate the known and unknown reaches of our world continue
#WeAreWarriors, the latest social and broadcast Golden State Warriors campaign from MUH·TAY·ZIK HOF·FER, shows what would happen if NBA fans got to take the court with their favorite team’s NBA players. The sentiment is spot-on, especially considering how fans like to use the first-person plural when talking about their teams, even though these fans are not paid to play basketball for a living. The Warriors have always been progressive with their social media and fan interaction – including last year’s promotional Social Media Night – and this is another way for the organization to connect on and off the court with fans.
The 30-second spot titled “A Little Help” shows one average Joe getting posted up by Warriors 7-foot Australian behemoth Andrew Bogut. Unfortunately, because of the height difference, the fan’s face keeps bouncing against Bogut’s butt. But like most crazy sports fans, he probably liked it. And he probably bragged about it to his friends. And deep down, his friends were probably jealous. There will be three additional #WeAreWarriors spots in the future, all of which are focused on the team’s fans. Here’s to hoping they will also include Warriors guard Kent Bazemore (seen here as the other guy offering a hand to help up the fallen fan). Bazemore is the NBA’s best and most-celebrated benchwarmer. You can see why here. Yes, a fan created a compilation video of Bazemore’s bench celebrations. That’s wonderful.
The ad is directed by MTZHF co-founder/ECD John Matejczyk and written by its ACD/CW, Josh Bogdan. Credits and some behind-the-scenes footage after the jump.
A noite de Halloween costuma ser preocupante para algumas pessoas, vítimas de uma tradicional “brincadeira”: ter sua casa coberta por ovos e papel higiênico. Apesar de ser considerada um ato de vandalismo por muitos, a tradição segue firme e forte, este ano com direito até a uma versão digital. Criado pela Goodby Silverstein & Partners de San Francisco, o projeto CheetosTP (toilet paper) propõe cobrir o mundo de papel higiênico, com uma ajudinha básica do Google Street View.
A ideia em si não chega a ser nova, já tem um tempo que a geolocalização tem sido utilizada para “personalizar” algumas ações – ano passado, por exemplo, a Stella Artois usou o recurso em suas mensagens natalinas – mas a execução é interessante. Ao acessar o site, é possível escolher o endereço onde os papéis higiênicos serão jogados, o que pode ser desde a casa de um amigo até monumentos importantes.
O tempo inteiro há mensagem dizendo que isso não deve ser tentado em casa e que a marca não está estimulando o vandalismo – o que, na verdade, apenas cumpre tabela, já que na prática não deve fazer muita diferença. A imagem final traz o resultado da obra, enquanto nos perfis de Cheetos nas redes sociais é possível encontrar missões especiais.
Voici l’annonce des résultats 2013 de la 49ème édition du Wildlife Photographer of the Year. Dirigé par 2 institutions britanniques, le Musée d’histoire naturelle et BBC Worldwide : plus de 43 000 photos de 96 pays ont été reçus cette année. Découvrez les clichés gagnants en images, et en détails dans la suite de l’article.
So everyone’s talking about big data, right? We all agree it can be very valuable in delivering the insight you need to craft marketing programs and creative campaigns that rock. But how do you use all that big data to optimize and personalize your customer’s digital experiences in a way that supercharges your marketing and creative efforts?
Why you sign up to attend a webinar on the topic this Thursday, that’s how! Big data personalization company Monetate is hosting a webinar Thursday, October 24 at 2PM EST. During the webinar you learn how Brooks Brothers partnered with Monetate and conversion expert Brooks Bell to dramatically improve their online marketing efforts.
Sign up for the Webinar now to ensure your brand is properly leveraging data to improve your online marketing efforts.
Honest Slogans is yet another snarky advertising Tumblr that is exactly what it sounds like, for better or worse. I feel like there's already a lot of stuff like this out there, and whoever's moderating Honest Slogans could have been a little pickier. There are three separate iterations of "We don't have Coke, is Pepsi okay?" and that's only funny once. I did get a chuckle out of "FedEx: It's Probably Broken," though.
(TrendHunter.com) A sign proclaiming the famous Willy Wonka quote, ‘Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple’ hangs near the entrance of The…
Last night, DDB Chicago launched a new Capital One campaign for the Quicksilver card, mercifully replacing the Jimmy Fallon Cash Card campaign with something that doesn’t make me want to throw things at my television. Not only that, but they replaced Fallon with the biggest badass on the planet. I speak, of course, of Samuel L. motherfuckin’ Jackson.
Gone is the Jimmy Fallon with a whiny baby approach, replaced by the “You’re going to get a Capital One card because Samuel L. Jackson told you to and when Samuel L. Jackson tells you to do something you don’t fuck around” approach. The spot, “You Can’t Beat It” (also the name of a Catholic anti-masturbation campaign) replaces the schticky formula from the Fallon campaign in favor of a relatively straightforward description of a card that has “no rotating categories,” “no quarterly sign-ups,” and “no games” and offers 1.5% cash back “on every purchase, every damn day.” In other words: no bullshit. Since Samuel L. Jackson is basically the spokesman for not putting up with bullshit, he’s the perfect fit for the new approach.
Does this mean Fallon is gone for good? We can only hope. You know what? Jackson should just go ahead and take over for him on Late Night, too. The world would be a better place. Credits after the jump. continued…
L’américain Paul Riccio a réalisé ce superbe court-métrage appelé 8 336 615 : comme le nombre d’habitants à New York. Cette création souligne avec poésie et talent le paradoxe qu’est celui de se sentir seul dans une ville aussi peuplée. A découvrir en images et en vidéo dans la suite de l’article.
Já faz quase um mês que “Breaking Bad” acabou, mas se você também ainda não conseguiu parar de pensar na série, pode amenizar um pouco a depressão pós-final com o Braincast 86.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
