Focus sur cette excellente série et collection par la photographe Emily Blincoe basée au Texas. L’ensemble des bonbons et sucreries a été rangés et disposés par couleurs et thèmes. Le tout est à découvrir à travers son projet « Sugar Series ». Plus d’images dans la suite de l’article.
Naomi Hirabayashi is CMO of the largest not-for-profit for young people and social change, DoSomething.org. The group targets Americans 25 and under, creating accessible calls to action. It uses text messaging to reach its target and makes simple requests — dropping off a pair of jeans at a local mall, for example.
Through her role, Ms. Hirabayashi has excelled at building tactical marketing partnerships with DoSomething’s non-existent marketing budget. She also tackles social media with messaging that is human and receptive, which she calls key for effective social strategy.
Ms. Hiabayashi will be talking about those strategies at the upcoming CMO Strategy Summit on Oct. 16 in San Francisco.
The future of TV is evidently here, and a new series of spots from 72andSunny for Samsung portray the typical American family coming to terms with the fact that they will forever be enslaved to the glowing rectangle in their living room, especially considering that it now hooks up to the Internet.
Yes, Samsung’s smart TV comes with a remote that turns the set on when you hold it up to your mouth like a microphone and say “Hi, TV.” Useless? Maybe, until you consider that crippling loneliness that most of us endure. It’s nice to be able to talk to someone sometimes, you know? Even if it is just a TV. A nice, friendly TV who you can tell your problems to and routinely greet.
Samsung is also offering an “Evolution Kit,” which you can stick on the back of your grandfather’s TV. Of course, being a total grandpa, gramps will inevitably turn the conversation into one about his hip. Silly grandpa! Always talking about his fake hip. What a total grandpa move. One more spot, which features the grandpa and the dad watching Star Trek, and credits follow after the jump.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) It’s hard to show in a photograph how this unusual chair works. It causes an optical illusion, seeming as if a two-legged chair is casting a large shadow of a tree. This clever design, called…
Diferentemente do Brasil, onde sua fama não é das melhores, nos Estados Unidos os drive-ins são considerados um ícone da cultura norte-americana. Considerado um programa familiar, este tipo de cinema a céu aberto foi criado na década de 1930, alcançando enorme popularidade nos anos 1950/60, quando havia mais de 4 mil unidades espalhadas pelos EUA. No século 21, entretanto, os drive-ins estão em vias de extinção, razão pela qual a Honda resolveu criar uma campanha para tentar salvá-los.
Em breve, muitos cinemas terão de fechar as portas porque não têm condições de investir em projetores digitais. É aí que entra o Project Drive-In.
O primeiro passo da campanha é divulgar o problema nas redes sociais e convidar os internautas a votarem em cinco drive-ins que receberão o equipamento necessário para continuar em atividade. Também será possível doar para um fundo criado para ajudar outros cinemas – foi criado um projeto de crowdfunding no site Indiegogo com o objetivo de levantar US$ 100 mil.
A parte da experiência fica por conta do Pop-Up Drive-In Tour, que irá percorrer diversas cidades do país com a exibição do filme Tá Chovendo Hambúrguer 2.
O mais interessante disso tudo é que é uma marca de origem japonesa que está preocupada em salvar um símbolo da cultura americana. É um projeto legal, com grandes chances de engajamento e que, a julgar pelas informações do site, já está dando resultados.
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(TrendHunter.com) This superhero onesie will have you fighting crime in style and comfort. The adult Superman outfit is ideal for lounging at home and day dreaming of all the heroics you might one day achieve. Made…
Rap has come to the cereal aisle as Nelly, replacing his “Benz-y” for a breakfast spoon, has remixed his 2001 classic “Ride Wit Me” for Honey Nut Cheerios.
The “Must be the Honey” campaign, by Saatchi & Saatchi, will include five 30-second ads directed by Hype Williams. In the intro ad Nelly lends some swag to Honey Nut brand mascot Buzz the Bee, who ditches his honey wand in favor of shades and black high tops.
“I’ve worked with some very talented artists and thought ‘I think it’s about time I work with the Bee,'” Nelly said in a statement.
(TrendHunter.com) Most people love a cold treat on a hot day, and if you were to wear ice cream shoes, you could enjoy the cone worry free.
Fashion superstar Karl Lagerfeld teamed up with the brand Melissa in order…
Dentsu Inc.’s bid to become a truly global agency company is showing results, with revenue in yen from markets outside of Japan quadrupling, according to quarterly data that include results of the former Aegis Group for the first time.
Revenue was up 60.7% in yen for the first fiscal quarter ended June 30, the Tokyo-based company said. The Japanese currency significantly weakened during the period, and revenue converted to U.S. dollars rose 30.4% to $1.24 billion.
The company reported a net loss of $37.5 million for the quarter. Dentsu Inc.’s bottom line was affected by costs related to amortization of goodwill related to the Aegis acquisition. For the same period last year, Dentsu reported net income of $78.5 million. In yen, the company reported a net loss of 3.7 billion yen vs. year-ago net income of 5.9 billion yen.
Dentsu Inc.’s bid to become a truly global agency company is showing results, with revenue in yen from markets outside of Japan quadrupling, according to quarterly data that include results of the former Aegis Group for the first time.
Revenue was up 60.7% in yen for the first fiscal quarter ended June 30, the Tokyo-based company said. The Japanese currency significantly weakened during the period, and revenue converted to U.S. dollars rose 30.4% to $1.24 billion.
The company reported a net loss of $37.5 million for the quarter. Dentsu Inc.’s bottom line was affected by costs related to amortization of goodwill related to the Aegis acquisition. For the same period last year, Dentsu reported net income of $78.5 million. In yen, the company reported a net loss of 3.7 billion yen vs. year-ago net income of 5.9 billion yen.
Media is changing, from the way we consume it to the types of parties creating it. As more CPGs invest in building out “owned” media to make the most of their CRM data, the competition for attention is growing. The result is a lot of branded content clutter.
Engaging directly with consumers requires a combination of pushing messages to them while also creating the kind of content that pulls them in. Unfortunately, companies often get that latter bit wrong. Here are a few hints for what to do — and what not to do — when it comes to using data to personalize and target content:
Data as personalization engine
After spending the last four years serving as group creative director/managing partner at IPG-owned, NYC-based agency Gotham, Reid Miller has headed to WPP-owned TAXI to assume the role of ECD at its New York office. During his time at Gotham, Miller worked alongside fellow GCD/managing partner Anthony Moss on past and present accounts including Denny’s (“Always Open,” for example), Yellowbook, Hitachi and Best Western. Prior to Gotham, Miller, an art director by trade, served as an ACD or creative director at the likes of Y&R, BBDO, Lowe and Hill Holliday. The parties involved say Miller’s appointment “completes the management lineup” at TAXI NYC, which counts clients including Mohegan Sun and Campbell’s Soup.
Miller succeeds Stephen Leps, who spent the last two-plus years as TAXI NY ECD. We’ve been told has chosen to stay close to the creative product as GCD, “building on existing client relationships and supporting Reid on a day-to-day basis.”
New Career Opportunities Daily: The best jobs in media.
É notório que o Vine esteja sendo usado de forma criativa por muita gente mundo afora, mas acredito que já temos um vencedor.
Com a tag #MirrorLandContest, diversas pessoas estão participando de um concurso de mágica através do app de vídeos. Apenas 6 segundos de magia e uma criação fantástica como essa abaixo (ou siga o link)
Eu, oficialmente, desisto de usar o Vine.
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Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first job — not with a digital startup, a tech firm, or a top-secret government surveillance program. No, Rachel Law is working for a creative ad agency in New York.
Ms. Law started her work as a creative technologist at WPP-backed CHI & Partners on August 5.
“It’s a really fancy title,” said the 25-year-old, adding she’s still trying to figure out exactly what being a creative technologist means, practically speaking. Ms. Law, originally from Singapore, will work from the agency’s Manhattan office. She recently got her Design and Technology Masters from Parsons New School.
Two years ago, selling products directly on social platforms seemed to be the wave of the future. Brands like 1-800-Flowers and Levi’s were lavished with positive press for their social commerce launches. The overall results were disappointing, however, and panned by the industry as inefficient. Social commerce, many felt, was dead on arrival.
(TrendHunter.com) Using shadows as his medium to make incredible work, photographer Francis Giacobetti has created an animalistic interpretation of light.
Giacobetti called his series Zebras. The series features…
So, San Pellegrino will let folks remotely control robots on the ground and in the air over Italy … but NOT for the purpose of Dalek-like mass destruction? Where's the fun in that? To help bring the sparkling water's "Three Minutes in Italy" promotion to life, Ogilvy & Mather in New York partnered with Deeplocal to create five robots that Facebook users can control romotely to take in the sights of Italy. Four ground-gliding units and one skybot perched on a 40-foot pole allow users to take virtual tours of Taormina, a picturesque village in Sicily. San Pellegrino's Facebook fans can sign up to drive the ground-bots for 180 seconds, viewing the town in real time. The robots are equipped with tablets displaying users' Facebook profile pics, and a translation program allows participants to talk with local residents. Brand ambassadors are on the ground to facilitate engagement, or thwart any attempts to use the robots for evil ends, whichever comes first. Actually, the bots don't look very threatening, especially equipped with umbrellas to protect their components from the sun. (After the jump, watch one robotic romeo chat up an unsuspecting passerby named Christin; That's amore!) The campaign runs through Aug. 17, with virtual tours from 9 a.m. to 3 p.m. Eastern. It's a novel approach, and it seems only fitting that as robots take more of our jobs, they get to replace us on vacation, too. Via PSFK.
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O site número um de acomodações, Booking.com, tem sido uma ferramenta de viagem essencial durante uma década. A empresa possui 102 escritórios espalhados ao redor do mundo para atender bem seus usuários e trabalhar da melhor forma com as 315 mil acomodações representadas online.
Diridigo por Darren Huston, ex-VP da Microsoft, o Booking está se focando em pesquisas para atingir a excelência em satisfação no serviço ao consumidor. Como parte desse trabalho, lançou recentemente o projeto The Booking Truth, tarefa de uma equipe voltada apenas para colher uma quantidade enorme de dados e analisá-los em busca de informações ricas e insights.
Com mais de 21 milhões de resenhas disponíveis, o site possui os recursos para colocar a verdadeira voz do consumidor de volta na equação do turismo.
Ao entender de verdade as necessidades e desejos específicos dos viajantes, o serviço pode trabalhar para construir paradigmas em volta não apenas de como os usuários interagem com seu site, mas como os hoteis tratam seus hóspedes.
The Booking Truth pode ser considerado um dos maiores esforços crowdsourcing e de mineração de dados já lançado. Quando um usuário parte em uma viagem, a equipe o acompanha de perto ao enviar dicas personalizadas com enquetes a serem respondidas, programando os dias certos para um cumprimento carinhoso seguido de estímulos que instiguem o usuário a compartilhar como foi sua viagem e sua estadia.
O projeto já lançou duas pesquisas que exploram a experiência do consumidor para os viajantes americanos. A primeira, The North American Traveler’s Psyche, mede fatores básicos e tangíveis como cama, banheiro e decoração aos fatores de experiência como funcionários, localização e serviços disponíveis. Ou seja, variáveis que influenciam a base de suas resenhas e, consequentemente, o que querem compartilhar com outros viajantes.
A outra pesquisa, The North American Guest Experience Map, teve como resultado uma visualização de dados interativa que permite olhar com maior profundidade para os números, explorando os fatores um por um e também de uma ótica holística.
Como consequência da quantidade de dados e variações, as análises vão além das típicas pesquisas de satisfação aplicadas nesse setor. Um overview completo da metodologia utilizada pode ser vista no quadro abaixo.
Um dos grandes feitos do Booking, permitir que o usuário tenha um perfil com diversos campos a serem preenchidos, torna seu serviço cada vez mais customizado e agrega potencial aos trabalhos de pesquisa realizados pelo projeto.
Quanto mais se buscar saber sobre seus usuários, melhores serão seus resultados e, quem sabe, de toda a cadeira de turismo conectada ao seu serviço.
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The City of London Corporation has reported Renew, a marketing company operating recycling bins, to the Information Commissioner’s Office for collecting data from passing smartphones.
Viacom wants to turn buzz-generating moments from the MTV Video Music Awards — such as Kanye West’s infamous 2009 upstaging of Taylor Swift — into new ad impressions for sponsors, and it’s teaming up with Twitter to make it happen.
The two companies are selling packages of promoted tweets to five sponsors for the show, including Unilever’s Degree Women and Pepsi, which will see their brands attached to videos posted to Twitter before, during and after the Aug. 25 broadcast. It’s part of the deal announced in June under which Viacom is tweeting sponsored video clips from shows across its portfolio, which includes MTV, Nickelodeon, BET and Comedy Central.
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