Hasta La Creative!

Na próxima segunda, 26 de agosto, a BBC Radio 2 levará ao ar um audiodrama para celebrar os 40 anos do clássico álbum “The Dark Side of the Moon” do Pink Floyd.

Escrito por Tom Stoppard, roteirista de “Brazil”, “Império do Sol” e “Shakespeare Apaixonado”, a história sobre medo, ganância, consumismo e loucura é diretamente conectada com as músicas do disco, assim como o trailer acima utilizado para promover a atração.

A Aardman Animations criou uma colagem de imagens digitais, CGI e elementos artesanais que ditam o tom do drama. A produtora utilizou as metáforas e surrealismo das letras do Pink Floyd para representar visualmente a história, como os simbolismos cíclicos do sol, lua, olhos, relógios e turbinas.

A minha pergunta é: Por que não fazem logo um longa animado disso tudo? Pink Floyd, Stoppard e Aardman. Não tem como dar errado. De qualquer forma, tem streaming online liberado da BBC Radio 2, caso você queira ouvir o audiodrama. Um dos locutores é o sempre incrível Bill Nighy.

Post originalmente publicado no Brainstorm #9
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Here’s an update on the James Harden/Stephen Curry commercial-pretending-to-be-a-music-video we covered last week: while Harden may have uncorked his vocal cords first, Curry is back with an unsavory r&b diss track that has more blues than rhythm. Foot Locker and BBDO New York seem to be having some fun with this one, right down to the purposefully low-budget video effects. I’m not sure whose voice is worse, but both of them are really, really bad singers, and that makes this campaign all the better. A little tea with honey for next time, guys? Anyway, grab some earplugs and listen up.

Credits after the jump.

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The agreement makes Netflix the exclusive subscription TV outlet for Weinstein Company films, and begins in 2016.

(TrendHunter.com) Wearing a backpack bag isn’t only a fashion statement, it’s a style art form. The way you wear your bag makes a statement about what type of person you are depending on whether you wear your…

Aardman Animations has shot a three-minute film to celebrate the 40th anniversary of Pink Floyd’s ‘The Dark Side Of The Moon’ and to accompany ‘Darkside’, a new BBC Radio 2 play by Sir Tom Stoppard.

As summer winds down (thank you, Mother Nature), we bring you some recaps/perspective from those who spent some time toiling away this season. But enough with the preamble as we present you two interns’ perspectives from this summer’s 4A Multicultural Advertising Intern Program.

CARLA JOHNSON:
I have always had a strong interest in design and advertising and their effect on people. Yes, I am drawn to the vibrant colors and the memorable tunes of commercials, but also the way each print, TV or digital ad connects with me as a consumer. Technology today allows for a visually impactful message to be distributed at lightning speed across a city, country or globe in seconds. As a creative and educated African American female, I see the advantage I have in this ever-changing market in creatively representing and targeting a more diverse audience. Though commercials and ads appear to be growing in diversity, many advertising agencies are still lacking in reflecting this diversity in their creative staff. More are realizing the importance of having a more inclusive employee base.

Due to rapidly changing demographics in the consumer marketplace in the United States and globally, advertising agencies and the clients they represent are now faced with the challenge of having a creative department that reflects their customer base. That is where the Multicultural Advertising Intern Program (MAIP) comes in. When applying for internships for this summer, I was looking for specific qualities in an advertising agency, program and experience. I ultimately chose to accept an internship with MAIP, because they truly have a grasp of the issues pertaining to diversity in advertising and identifying challenging opportunities for people of color in the industry.

They were able to match me with one of the top digital creative agencies in the country, Draftfcb. I have gained incomparable knowledge that has strengthened my creative skills working on major client campaigns. From working on wire framing websites, to designing 70 page decks all the way to designing an infographic timeline of a particular brand’s history. I got to work with well-known companies like Dockers, EA Games, and Kikkoman. I was constantly busy and working and would not have it any other way. In addition, I have attained a first hand view on where the future of advertising and design is heading and how I need to position myself to be a thought leader and trendsetter.

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New Career Opportunities Daily: The best jobs in media.

Madden is turning 25 this year. That means decades of video game football obsessions have now been around long enough to be passed from parents to children and then some. To kick off the game’s promotional campaign, EA Sports debuted “Running Back Sons” yesterday, a minute-long spot about the origins of star running backs Arian Foster and Marshawn Lynch. While you might expect their motivation to come from supportive families, inspirational coaches, and the love of the game, it turns out that their success can be traced back to a friendly battle of brinksmanship between their fictitious fathers, Darian Foster and Marshawn Lynch Sr.

Fathers Foster and Lynch (played by the actual Foster and Lynch, respectively) spend all of their time playing Madden in unusual places as their sons train for football. At one point, young Marshawn even spins around a bear, establishing the beginning of “Beast Mode.” Finally, now that Arian and Marshawn are millionaires, their fathers can play Madden in the pool, which sounds about as dangerous as training with a bear.

This spot is sure to get plenty of airtime in the next few months, especially considering Foster and Lynch have decent acting chops when it comes to commercials. As Marshawn Sr. says, that’s that beast mode right there (raspy old-man laugh) Credits after the jump.

New Career Opportunities Daily: The best jobs in media.

Officer Baby says, "Put your hands against the waaaah!"

Samsung invents the mustachioed-baby-plays-cop-and-chases-a-vacuum-cleaner trope with this spot by The Viral Factory in London. Thankfully, the little lawman doesn't actually speak, but he's got a flashing blue light on his walker, so you know he means business as he takes off after a Samsung Motion Sync vacuum pushed around the house by his mom.

There's '70s-style cop-show music, action-movie camera angles and even a few "crashes"—though the infant enforcer just harmlessly knocks into some cartons, toys and plastic baskets. It's immediately clear that he's OK, and that's probably a good thing, given the beating this client-agency team took a while back for the cartoon violence in its "computer/puppy" spot.

The petite patrolman's convincing "Where'd that vacuum go?" expression around the 40-second mark is topped only by his brilliant use of the facial-hair disguise. He's a lock to make detective, probably in Seattle. (Perhaps he could investigate why there just happens to be a fake mustache lying around.)

This is a well-made spot, but the concept seems kind of random and weird, and it's tough to hang in for the whole two minutes. The focus is never really on the $600 vacuum cleaner being advertised. I guess the unit looks spry and maneuverable, though not as cute as the kiddie constable. Once the pursuit is finished, he's all tuckered out and ready for ba-ba and nap time—just like a grown-up police officer.

Um bom vinho apreciado hoje pode ser esquecido amanhã e nunca mais encontrado. Lançado recentemente, o aplicativo Drync serve para resolver esse problema e abrir um maior leque de opções de escolha e compra de vinhos. Hoje, já são mais de 1.7 milhões de usuários cadastrados.

94% das pessoas já tiveram dificuldades para lembrar e encontrar um vinho que provaram. – Wine Intelligence

Funciona assim: ao tirar uma foto do rótulo ou buscar pelo nome, o app encontra o vinho e permite que o usuário o compre logo em seguida.

O sistema de reconhecimento de imagem não funciona apenas nos rótulos das garrafas, mas também em impressos, outdoors e telas de computador, abrindo portas até para os cardápios de restaurantes.

Além disso, os usuários podem rankear e comentar os vinhos, e compartilhá-los com sua rede. Poteriormente, a próxima atualização do app irá abranger resenhas e recomendações também.

“Queremos expandir a escolha e a conveniência dos consumidores.” – CEO Brad Rosen

Mesmo com a gigantesca variedade de vinhos disponíveis no mundo, sabemos que apenas as grandes marcas chegam nas lojas locais. Quebrando essa barreira, a empresa conseguiu arrecadar $900,000 de investidores que viram potencial na oferta de mais de 30 mil vinhos, de diferentes marcas e tamanhos, disponíveis para venda pelo aplicativo (por enquanto, funcionando apenas nos EUA).

Drync está disponível de graça para iPhone.

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FirstGroup’s ScotRail has launched an ad to follow its “a better way to go” campaign that aims to highlight how enjoyable it is to travel by train.