And Now, Two Interns Weigh In On Their 4A’s MAIP Experience
Posted in: Uncategorized
As summer winds down (thank you, Mother Nature), we bring you some recaps/perspective from those who spent some time toiling away this season. But enough with the preamble as we present you two interns’ perspectives from this summer’s 4A Multicultural Advertising Intern Program.
CARLA JOHNSON:
I have always had a strong interest in design and advertising and their effect on people. Yes, I am drawn to the vibrant colors and the memorable tunes of commercials, but also the way each print, TV or digital ad connects with me as a consumer. Technology today allows for a visually impactful message to be distributed at lightning speed across a city, country or globe in seconds. As a creative and educated African American female, I see the advantage I have in this ever-changing market in creatively representing and targeting a more diverse audience. Though commercials and ads appear to be growing in diversity, many advertising agencies are still lacking in reflecting this diversity in their creative staff. More are realizing the importance of having a more inclusive employee base.
Due to rapidly changing demographics in the consumer marketplace in the United States and globally, advertising agencies and the clients they represent are now faced with the challenge of having a creative department that reflects their customer base. That is where the Multicultural Advertising Intern Program (MAIP) comes in. When applying for internships for this summer, I was looking for specific qualities in an advertising agency, program and experience. I ultimately chose to accept an internship with MAIP, because they truly have a grasp of the issues pertaining to diversity in advertising and identifying challenging opportunities for people of color in the industry.
They were able to match me with one of the top digital creative agencies in the country, Draftfcb. I have gained incomparable knowledge that has strengthened my creative skills working on major client campaigns. From working on wire framing websites, to designing 70 page decks all the way to designing an infographic timeline of a particular brand’s history. I got to work with well-known companies like Dockers, EA Games, and Kikkoman. I was constantly busy and working and would not have it any other way. In addition, I have attained a first hand view on where the future of advertising and design is heading and how I need to position myself to be a thought leader and trendsetter.
New Career Opportunities Daily: The best jobs in media.
Post a Comment