(TrendHunter.com) It’s not every day that you’re able to see some adorable animals taking shape through coffee bean art. The wonderful creations of Irina Nikitina do just that, as she puts together these…
Our task was to help the NGO for blind and visually impaired people “White Cane” and their cause: the purchase of guide dogs. As our budget was very limited, we decided to go with a special digital campaign. The idea was to create a synchronized internet blackout on many major web portals in Serbia, so that the visitors of these portals could literally feel “blind” for one minute. By utilizing completely black takeover banners, the usual content of the portals was transformed into a confusing world of sounds and speech. Using a white cane instead of the typical cursor, the visitors could experience various contents of the web sites, while deprived of the visual component. Finally, the banners were linked to web-site of the client and the page that was explaining the cause of the campaign.
Advertising Agency: McCann Beograd / MRM Beograd, Belgrade, Serbia
Creative Directors: Vladimir Cosic, Jana Savic Rastovac, Goran Ocokoljic
Art Director: Slobodan Markovic
Copywriter: Slobodan Markovic, Milena Kvapil
Illustrator: Marko Jovanovic
Additional credits: Milos Stankovic, Aleksandar Jakovljevic , Branka Batricevic
Published: August 2013
Cereal box collectors have a reason to howl: Frute Brute is coming back.
General Mills is reintroducing the cereal as part of a limited time offer that will also feature Fruity Yummy Mummy. The two brands will join the marketer’s three other monster cereals — Franken Berry, Boo Berry and Count Chocula — which typically come back every fall as part of a Halloween promotion. It is the first time all five brands will be offered together, the company announced today on its corporate blog.
Frute Brute, known for its werewolf mascot dressed in rainbow overalls, was discontinued in 1982 after an eight year run.
Advertising Agency: Kinograf, Kiev, Ukraine
Creative Director: Vitaliy Kokoshko
Art Director: Oleg Nikitchuk
Copywriters: Andrey Latanskiy, Andrey Kalko, Oleg Kiselitsa, Liliia Chorna
Strategist: Victoria Makarova
Production Company: Kinograf
Director: Vitaliy Kokoshko
Director of Photography: Elena Chehovskaya
Producer: Svetlana Nikitova
Sound-desing: Propeller Studios
Composer: Aleksey Omelchuk
Published: July 2013
Advertising Agency: Kinograf, Kiev, Ukraine
Creative Director: Vitaliy Kokoshko
Art Director: Oleg Nikitchuk
Copywriters: Andrey Latanskiy, Andrey Kalko, Oleg Kiselitsa, Liliia Chorna
Strategist: Victoria Makarova
Production Company: Kinograf
Director: Vitaliy Kokoshko
Director of Photography: Elena Chehovskaya
Producer: Svetlana Nikitova
Sound-desing: Propeller Studios
Composer: Aleksey Omelchuk
Published: July 2013
Advertising agency: Leo Burnett, London, UK
Executive Creative Director: Justin Tindall
Creative Directors: Tony Malcolm, Guy Moore
Copywriters / Art directors: Ed Morris, Andy Drugan
Agency Planners: Josh Bullmore, Ian Hilton
Account Handlers: Alice Hooper, Richard Henderson
Media agency: Carat
Agency Producer: Javré Dow
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
D.O.P.: Franz Lustig
Editor: Julian Tranquille / Cut & Run
Music / Sound Design: Jungle Sound
Post Production: Framestore London
Producer: Helen Hughes
Does marketing automation sound like something Honda does when it whips out its ASIMO robot at trade shows? While that certainly might be some form of marketing automation, it’s not the kind or marketing automation we’re talking about. Today’s fastest growing brands are using marketing automation-fueled, repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably.
This whitepaper from Marketo will teach you why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies:
Download the whitepaper now to learn how marketing automation can improve your brand’s performance.
Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Creative Director: Judy Robinson
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Senior Producer: Betsy Schoenfeld
Executive Producer: Jill Meschino
Managing Director: Nancy Aresu
Account Director: Ann Carey
Account Supervisor: Kristen Bogusz
Account Executive: Arantza Urruchua
Executive Creative Director: Mike Wente
Sr. Art Director: Shiloh Gray
Jr. Art Director: Trinh Pham
Sr. Copywriter: Laurie Hollar
Sr. Copywriter: Alice Thomas
Copywriters: Ashley Glass, Mike Latshaw
Associate Director, Social Strategy: Lisa Baldini
Planning Director: Brett Barash
Developer: Gene Chan
Harvest Director: Baker Smith
Director of Photography: Bill Pope
Executive Producer: Bonnie Goldfarb
Executive Producer: Rob Sexton
Head of Production: Niko Whelan
Producer: Matt O’Shea
Executive Producer: Zarina Mak
Producer: Laura Patterson
Editor: Maury Loeb
Published: August 2013
Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Creative Director: Judy Robinson
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Senior Producer: Betsy Schoenfeld
Executive Producer: Jill Meschino
Managing Director: Nancy Aresu
Account Director: Ann Carey
Account Supervisor: Kristen Bogusz
Account Executive: Arantza Urruchua
Executive Creative Director: Mike Wente
Sr. Art Director: Shiloh Gray
Jr. Art Director: Trinh Pham
Sr. Copywriter: Laurie Hollar
Sr. Copywriter: Alice Thomas
Copywriters: Ashley Glass, Mike Latshaw
Associate Director, Social Strategy: Lisa Baldini
Planning Director: Brett Barash
Developer: Gene Chan
Harvest Director: Baker Smith
Director of Photography: Bill Pope
Executive Producer: Bonnie Goldfarb
Executive Producer: Rob Sexton
Head of Production: Niko Whelan
Producer: Matt O’Shea
Executive Producer: Zarina Mak
Producer: Laura Patterson
Editor: Maury Loeb
Published: August 2013
Food is Life. Come live it.
Advertising Agency: Miami Ad School, Miami, USA
Art Director: Elizabeth O’Keefe
Copywriter: Taylor Garrett
Published: August 2013
Food is Life. Come live it.
Advertising Agency: Miami Ad School, Miami, USA
Art Director: Elizabeth O’Keefe
Copywriter: Taylor Garrett
Published: August 2013
Food is Life. Come live it.
Advertising Agency: Miami Ad School, Miami, USA
Art Director: Elizabeth O’Keefe
Copywriter: Taylor Garrett
Published: August 2013
Certamente temos muitos ouvintes que nasceram e cresceram com internet, mas não é o caso dos integrantes do Braincast. Muitos de nós começaram a usar a web lá pro meio da década de 90, em plena adolescência ou vida adulta, e ainda temos total noção de que é viver sem esse serviço hoje considerado fundamental, como água encanada e energia elétrica.
Notícia recente do NY Times revela que 20% dos americanos adultos não usam internet, já no Brasil, dados do IBGE apontam 53% dos brasileiros que não estão online.
Nesse programa 77, Carlos Merigo, Saulo Mileti, Guga Mafra e Cris Dias discutem sobre como era o mundo pré-internet, e quais os principais aspectos do nosso cotidiano que ela mudou para sempre, como o aprendizado, democratização da informação, trabalho, vida social, propriedade intelectual, etc.
Faça o download ou dê o play abaixo:
> 0h05m05 Comentando os Comentários?
> 0h21m21 Pauta principal
> 1h02m40 Borracharia do Seu Abel
> 1h04m20 Qual é a Boa? – qualeaboadobraincast.tumblr.com
Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes
Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.
Post originalmente publicado no Brainstorm #9
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Israel has more than 100 embassies and diplomatic missionaries worldwide, and Ido Aharoni is head of its largest one. As consul general of Israel in New York since 2010, Mr. Aharoni’s job is to cultivate ties on a grassroots level and open America’s eyes to Israel’s culture and industries. He oversees seven departments in the consulate, which was the first office in the world to hold a press conference on Twitter.
Mr. Aharoni launched “Brand Israel” in 2005 when he was serving as consul for media and public affairs at the Israel Consulate in New York. The campaign is meant to “rebrand” Israel, emphasizing its relevance and modernity. Mr. Aharoni, who joined the Israel foreign service in 1991, calls his specialty “country positioning.” In short, he’s worked to define what makes Israel attractive for tourism, foreign investment and export, and then used those advantages to promote his country to relevant audiences.
At Ad Age’s CMO Strategy Summit in San Francisco on Oct. 16, Mr. Aharoni will share how he’s worked to define Israel’s brand and discuss how he deals with the obstacles Israel faces, given its difficult geopolitical situation.
Conde Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Conde titles, the companies said on Tuesday.
The program, called “All Access,” is meant to simplify the subscription process by sending potential subscribers from the magazines’ websites to Amazon.com, where they log in to their Amazon accounts in order to subscribe.
Amazon will handle the transactions and provide readers with immediate access to magazine content on Kindle Fire, iPad, Android tablets and phones. Conde Nast will continue to handle the delivery of print orders through the Postal Service, the company said.
(TrendHunter.com) One glance at this luxury trailer and you’ll notice its unusually gleaming silver exterior. Once you step inside, the small unit on wheels will impress you with its immaculately renovated…
Channel 5’s latest series of ‘Big Brother’ bowed out with a peak of 2.8 million viewers last night, almost one million more than the reality competition achieved last summer.
I imagine I’ll live the rest of my years without writing another cheque – partly because I’m a modern kind of person and partly because I have no idea where my cheque book is.
Another quarter, another dreadful performance at JC Penney, which will spend more on marketing and prioritize promotions to try to end its losing streak.
The company said it increased marketing expenses in the second quarter in an effort to attract customers who fled stores in droves over the past year. JC Penny said it plans to boost investments in the second half, but did not provide specifics.
CEO Mike Ullman said that because 90% of most department stores’ messaging is promotional, it’s crucial for the retailer to compete head-to-head and ensure its message resonates with consumers on a “deep promotional level.” He added that JC Penney is underdeveloped in social and digital channels.
(TrendHunter.com) Robotic toys are nothing new, but what about ones that you can control with the swipe of your iPhone touchscreen? The iPhone Controlled Bug by tech company iHelicopters syncs with an app on your…
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