Thirteen, a PBS station in New York City, continues to insist that its programming is better than the dreck you find elsewhere on cable—by inventing more bogus ads for reality shows that don't exist. Back in May, the NYC office of CHI & Partners rolled out posters for three such shows. And now, it's got three more for your guilty pleasure—Clam Kings, Long Island Landscapers and Meet the Tanners. I'd probably watch all of them, or at least pause, intrigued, on my way up the dial. "The fact you thought this was a real TV show says a lot about the state of TV," the promo say abruptly, just as you're getting drawn in. The tagline is, "Support quality programming," and the campaign is using the hashtag #TVgonewrong.
Ipsos is suing Aegis Group, now part of Dentsu, for as much as $100 million (£65.8 million) over claims that it inflated profits and failed to disclose tax and fraud investigations before selling Synovate.
My friends in the expensive business of premium content have an economic bone to pick with a certain social network. The story goes that Facebook gets mundane content from its users for free, and then uses that content to draw its audience of more than a billion people, most of them spending hours on end at the site. And somehow, without spending a dime on content, Facebook rakes in the advertising dollars.
It’s not right, is it? The world’s most creative professionals painstakingly toil to create outstanding and undeniably expensive content, all while banal photo snapshots of breakfast make billions for Facebook. Oh, the humanity!
But there’s an insidious catch to the myth that Facebook doesn’t need professionally-produced content. The truth is that Facebook not only benefits from third-party content the network actually wouldn’t survive without it.
Caroline Diehl, chief executive and founder, Media Trust, provides a glimpse into her life promoting the benefits of volunteering to all the major media and marketing companies.
O que você faria se encontrasse um smartphone perdido? A maioria provavelmente tentaria encontrar o dono para devolver, a não ser que o dono do celular tivesse outros planos… como por exemplo levar você para conhecer alguns dos lugares mais legais da cidade, proporcionando a você uma experiência inesquecível. Em resumo, foi isso o que fez a Time Out Shangai, em uma ação criada pela Energy BBDO.
É curioso quando a gente começa a pensar quantas coisas legais deve ter para se fazer no lugar onde moramos, mas exatamente pelo fato de vivermos neste lugar, a gente acaba se acomodando e conhecendo quase nada. No caso da Time Out, a publicação queria mostrar lugares curiosos e fora do comum, que são o diferencial de seu conteúdo.
Ao encontrar – e pegar – o celular, o participante começou a receber mensagens com instruções, como se estivesse em uma caça ao tesouro, em que o prêmio era o tour em si.
A ideia em si é muito legal, mas tenho minhas dúvidas se eu entraria em um táxi seguindo as orientações enviadas a um celular perdido…
Chief marketing officers will always need to craft strategy, communicate effectively and manage a team. But now, and in years to come, they will benefit from paying close attention to technologists. Here’s what CMOs should learn from them:
Rapid prototyping. 3D printing is the best known form of rapid prototyping, creating physical parts from digital data. The name is much more fitting than terms like “optimization” or “experimentation” that try to capture the challenge of constantly adapting and innovating. Rapid prototyping means coming up with an idea, bringing it to life and then conceiving the next idea while the first program is hatching. While it has been around in some form since the 1980s, rapid prototyping is just starting to enter the broader professional lexicon, and it may move into popular parlance from here. Current tools and technologies allow anyone to engage in rapid prototyping. But relatively few will do it well.
Collaborate in a non-zero sum game. Technologists appreciate how they play a non-zero sum game, where one’s success doesn’t inherently lead to another’s failure; there can be multiple winners or losers. Consider the rise of Instagram. Many other photo and then video apps failed as Instagram succeeded, but others have thrived. New business opportunities have arisen for others, such as those developing apps for picture frames, captions and photo printing. Photo editing platform Aviary recently passed the 50-million-user mark as it partners with many other fast-growing photo apps.
Le travail de Peter Han est éphémère, c’est un des leitmotiv de l’artiste : être capable de se détacher de l’œuvre. Enseignant à l’université ce qu’il appelle le Dynamic Sketches, l’artiste enseigne et dessine sur un tableau noir. Un processus à découvrir en images et en vidéo.
The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.
Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.
Imagine se marcas como McDonalds, Lacoste e Apple tivessem logos que correspondessem um pouco mais à realidade de seus produtos. Adicione um toque de humor ácido e pronto: temos Universal Unbranding, divertido projeto criado pelo estúdio Maentis que faz uma releitura honesta de logos e símbolos conhecidos.
No caso dos anéis olímpicos, por exemplo, nem tudo é união dos povos e espírito esportivo, enquanto sobram gordurinhas no M de McDonalds. E o símbolo da paz pode ser facilmente transformado em um mira.
O bacana deste projeto é que ele usa o humor para criar aquela sensação de incomodo que nos leva à reflexão, independentemente se concordamos ou não com as interpretações dadas.
The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, who isn't? (Well, OK, Purity Bear for one.) Draftfcb in Los Angeles created this integrated Smokey campaign for the Ad Council and the U.S. Forest Service, and as always, the goal is conveying information on how to prevent forest fires. There are TV and radio spots, as well as print, outdoor and digital elements, including the hashtag #SmokeyBearHugs. Past versions of the iconic bear—and there have been many since the character was introduced in 1944—would cry,nag, lecture or simply stare down campers while brandishing a shovel to make a point about fire safety. (The recent CGI Smokey was a preachy douche.) Now, Huggy Smokey Bear literally embraces those who act responsibly, holding them lovingly in his ursine arms. At least he doesn't grin and bare it. The hugees mostly look uncomfortable and make weird faces. Perhaps they're mortified to be in such goofy PSAs.
CREDITS Campaign: Smokey Bear/Wildfire Prevention
Client: The Advertising Council Senior Vice President, Group Campaign Director: Michelle Hillman Vice President, Campaign Director: Amy Gibson-Grant Campaign Manager: Ricki Kaplan Assistant Campaign Manager: Kristin Ellis
Client: U.S. Forest Service Fire Prevention Program Manager: Helene Cleveland Acting Fire Prevention Program Manager: Gwen Beavans
Client: National Association of State Foresters Director of Communications: Genevieve O’Sullivan
Agency: Draftfcb, Los Angeles Chief Creative Officer: Eric Springer Executive Vice President, Executive Creative Director: Michael Bryce Senior Vice President, Group Creative Director: Jeff Maerov Copywriter: Nick Micale Art Director: Patrick Moore Vice President, Executive Producer: Thomas Anderson Producer: Jeffrey Perino Executive Vice President, Group Management Director: Yolanda Cassity Vice President, Management Director: Leila Cesario Account Executive: Jennifer Levin
Production: Park Pictures Directors: Terri Timely (Ian Kibbey, Corey Creasy) Creative Consultant: Lance Acord Executive Producer, Owner: Jackie Kelman Bisbee Executive Producer: Mary Ann Marino Head of Production: Anne Bobroff Producer: Valerie Romer
Editing: Butcher Editor: Teddy Gersten Assistant Editor: Leah Turner Producer: Chrissy Hamilton Executive Producer: Rob Van
Effects: D Train (Smokey) Creative Director: Ben Gibbs Effects Supervisor: Jan Cillers Producer: Shelby Wong Coordinator: Chelsea Brewer
Effects: Alterian (Smokey) Creature Effects, Smokey Suit Designer: Tony Gardner
Fireball Whisky, the Hi Spirits brand, has been criticised after the ad watchdog found that a series of Facebook posts suggested alcohol was “”indispensable”, encouraged excessive drinking and were “likely to exploit the young”.
Coup de cœur pour le travail de Vice Versa Design Studio qui présente cette magnifique vidéo d’animation réalisée afin de présenter la « About Korean Exhibition ». Cette création propose une vue infographique de la Corée du Sud et son activité en 24 heures. A découvrir en images dans la suite de l’article.
Vogue Italia editor-in-chief Franca Sozzani discusses working with fashion photographer Miles Aldridge in the first of a series of films themed around collaboration.
Magnum is taking advantage of the UK’s heatwave with an outdoor campaign that activates LED screens on the roofs of London cabs according to the weather conditions.
BT Sport has secured the rights to televise The FA Cup from 2014-2018 after teaming up with the BBC to outbid a competing joint offer from Sky and ITV.
After a brief, nine-month spell as CEO of Newsweek/Daily Beast, Baba Shetty has rejoined the ad industry, assuming the role of chief strategy and media officer at what is now DigitasLBi. From what sources tell us, Shetty will officially assume his role in mid-August and will work out of the Boston office, reporting directly to Digitas North America CEO, Tony Weisman.
Prior to his most recent gig in the publishing world, Shetty spent seven years at fellow Boston-based agency Hill Holliday, where he last served as chief strategy officer and worked on accounts including Dunkin’ Donuts, Liberty Mutual and Bank of America. During his career, the returning ad exec also served as a managing director at Fallon and worked on the client side in marketing/comms at BMW early on.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
After a brief, nine-month spell as CEO of Newsweek/Daily Beast, 