180LA Welcomes First-Ever ECDs

It’s somewhat surprising to hear that 180LA hasn’t had executive creative directors at the helm up this point, but the agency has fixed that by bringing in the duo of Rafael Rizuto and Eduardo Marques. The newly appointed ECDs, who will report to 180LA CCO William Gelner, arrive from San Francisco-based Pereira & O’Dell, where they spent the last two-and-a-half years first as ACDs, then creative directors, leading work for clients including Airbnb, Skype, Corona and Mattel. The pair’s relationship actually dates back to 2011 when they both worked in the creative department at Ogilvy Brazil. Some of their notable projects include Pereira & O’Dell’s debut “Birdbnb” effort for Airbnb and their “Whopper Face” stunt for Burger King while at Ogilvy Brazil.

Rizuto and Marques’s hiring marks the second major additions to 180LA’s creative department in less than a week, following that of creative directors David Povill and Dave Cuccinello. From what we’ve been told, 180LA’s moves in creative come as part of a retooling in said department and an effort to win new business in the wake of losing Adidas Sport to 72andSunny earlier this month.

Here’s Your First Airbnb Spot by Pereira & O’Dell

Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a little creative work to show the world what it’s all about.

Today Pereira & O’Dell provided that work in the form of the very first Airbnb spot:

We’re not sure whether the business will catch on with the public at large and we can’t imagine warming to the idea of swapping apartments with strangers, but we also can’t think of a better way to summarize Airbnb’s appeal than with a series of views from alternate windows in a “you could be here, or here, or here” montage.

Unfortunately, you may still have a tough time describing the company’s product to your grandmother.

Credits after the jump.

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Pereira & O’Dell Flies Into Birdbnb for Debut Airbnb Work

Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s colorful site full of rental options, Pereira & O’Dell created a conceptual platform where artists built 50 birdhouse-sized renderings of actual listings. The finished products will be on display in Audubon Park in New Orleans December 16-22.

The official name of the campaign is “Every Traveler Deserves a Home,” and the 2:10 cut of the above video feels very homey, which is probably the best compliment I can give a travel rental commercial. The 4:30 version drags a bit, kind of like that nice older lady who rents you a room but keeps talking your ear off about topics you don’t care about (2:10 version here, FYI). She’s still kind, but you want to tell her to keep it brief, since, after all, you are the customer. However, selling this type of service does not lend itself to easy choices for advertising, and this effort finds a way to tell a story that makes travel rentals personal.

Credits bookended by some behind-the-scenes videos after the jump.

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If Bottles Could Talk: Keep America Beautiful Personifies Recycling

The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.

Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.

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Censorship tells the wrong story

Advertising Agency: Memac Ogilvy & Mather, Dubai Creative Director: Ramzi Moutran Copywriter: Sascha Kuntze Art Director: Leonardo Borges, Rafael Rizuto Account Manager: Benoit Freyburger Executive Creative Director: Steve Hough Via [DybaiLynx]  

Advertising is calling

Advertising Agency: Memac Ogilvy, Dubai
Creative Director: Ramzi Moutran
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze

Get your portfolio ready

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Advertising Agency: Memac Ogilvy & Mather, Dubai
Creative Director: Guy Sinclair
Creative: Rafael Rizuto
Illustrators: Chris Pottinger, Rafael Rizuto
Account Manager/PR: Adriano Konialidis
Via [AdsOfTheWorld]

Berlitz’s parking ticker

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Advertising Agency: Memac Ogilvy, Dubai
Creative Director: Ramzi Moutran
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Via [AdsOfTheWrold]

Call for entries to AdofDaMonth

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Advertising Agency: Memac Ogilvy & Mather, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Rafael Rizuto
Copywriter: Dalbir Singh, Rafael Rizuto
Illustrator: Regina Groffy

Help her feel human again

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Advertising Agency: Memac Ogilvy & Mather Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Photographer: Alex Sandwell Kliszynski

Retoucher: Daniel Xavier

Via [ mediaME ]

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