Hasta La Creative!

Newly-launched Venice,California-based agency Adams&Partners have debuted the first-ever campaign for thinkThin, which positions the “nutritionally balanced high protein bars” as something you don’t have to feel guilty about — unlike some other things.

The 30-second “Runner” takes this idea in a somewhat uncomfortable direction, with a group of women lecherously staring at a nearby guy on a morning run. When he passes them, he recognizes one of the women, saying, “Oh, hey Mrs. Adams. Hey, say ‘hi’ to Brian for me.” A voiceover follows, saying, “There are lots of things to feel guilty about. thinkThin isn’t one of them.” A second spot, “Text”also tackles mom guilt issues, but chooses a less uncomfortable target than staring at your son’s friend’s ass, which perhaps takes the approach a bit too far.

“We all have things that we feel guilty about,” explained Chris Adams, executive creative director at Adams&Partners. “This campaign is about laughing at the little things that make us feel guilty every day, while making the more serious point that eating thinkThin bars is something you should never have to feel guilty about.”

We’ve included “Text,” along with credits, after the jump. (more…)

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The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.

Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.

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