Xbox will not give social media precedence despite backlash

Microsoft claims social media will not take precedence over other marketing channels for its Xbox brand, despite a social media backlash over the unveiling of its new console.

Super Bonder: Ming, Saint, Greek

Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Creative Director: Herberth Monterroso
Copywriter: Jose Figueroa
Art Director: Fernando Mira, Cecilia Sagastume
Photographer: Ale Burset
Account Supervisor: Maria Teresa Del Cid
Producer: Goodmood/Martin Hillcoat
Account Manager: Alejandra Polanco
Post Production: Diego Speroni, F16 Producciones

Sky TV Rialto Channel: Ugly, Karaoke, Nudity, Underwear, Beginning

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Adam Thompson
Copywriter: Rory Mckechnie
Group Account Director: Nikki McKelvie
Planner: Craig McLeod
Planning Partner: David McIndoe
Illustrator: Erica Harrison
Account manager: Georgia Newton

Bundesverband Deutsche Tafel: Miles for meals

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Creative Directors: Andreas Brunsch, Thomas Dempewolf, Tobias Heinze
Art Directors: Ciro-Andreas Buono, Patrick Mess, Kaloyan Yanev, Mark Köhler
Copywriters: Fabian Bill, Thomas Dempewolf
Managing partner: Reinhard Patzschke
Group Head Creation: Timm Weber
Idea: Fabian Bill
Digital concept: Niklas Rieger
Motion Design: Steven König
Project manager: Josephine Sagna, Cordula Möller
Agency producers: Patrick Cahill, Judith Uhrlau, Henriette Ahrens, Tim Felicetti
Final artwork: Mareike Dörries

Max Secure Alarm System: School, Office, Home

Advertising Agency: Grey, Dhaka, Bangladesh
Chief Creative Officer: Gousul Alam Shaon
Group Creative Director: Constantine Clarence Chew
Associate Creative Director: Jaiyyanul Huq
Copy Controller: Anam Biswas
Art Directors: Constantine Clarence Chew, Jaiyyanul Huq
Copywriters: Gousul Alam Shaon, Anam Biswas
Production Supervisors: Mohiuddin Ahmed, Azam Shameem
Account Supervisors: Hassan Arifur Reza Russell, Nayeem Yakub
Photography Studio: Imagerom

Xcel Chewing Gum: Garlic, Fish, Durian

Advertising Agency: Grey, Dhaka, Bangladesh
Executive Creative Director: Gousul Alam Shaon
Group Creative Director: Constantine Clarence Chew
Art Directors: Mahbub Alam Mahi, Shahidul Islam Swapon
Copywriters: Anam Biswas, Mufrad Zafar
Illustrator: Shahidul Islam Swapon
Account Director: Masud Parvez
Account Manager: Mezbaur Rahman

Rademar: Reveal Your Inner Athlete

“Reveal Your Inner Athlete.”

Advertising Agency: Tabasco, Tallinn, Estonia
Creative Director: Indrek Viiderfeld
Art Director: Kerstin Raidma
Copywriter: Indrek Viiderfeld
Illustrator: Kerstin Raidma
Photographer: Kalle Veesaar

Breach – Jack

Découverte de ce clip totalement déjanté pour Breach sur le morceau « Jack ». Réalisée par Sacred Egg, cette vidéo produite par Riff Raff Films propose de découvrir un univers loufoque, drôle et fantaisiste. A découvrir en vidéo avec également son making-of dans la suite de l’article.

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WWOR-TV in New Jersey Replaces Nightly News

The last newscast was Friday and “Chasing New Jersey,” a newsmagazine-style program, will begin on Monday night.

    

The Media Equation: A Different Deal Mania Grips TV

As companies like Tribune and Gannett buy up local television stations, the goal is not transformation, but leverage, using size to cut better deals with distributors and suppliers.

    

Cumberland Farms: Thirsty For Love

Advertising Agency: Full Contact, Boston, USA

Airport South Lapland: Flygblad / Flyer

Advertising Agency: Det, Stockholm, Sweden
Art Director: Gustaf Boman
Copywriter: Sara Paborn
Additional credits: Påhl Sundström, Nina Malén, Anna Sjöberg

Milka Mini: Mini Citylight

Advertising Agency: Saatchi&Saatchi, Kiev, Ukraine
Creative Director: Kirill Chistyakov
Copywriter: Anna Goncharova
Art Director: Vladimir Kononskiy

Picturehouse Resurrected With a 3-D Film on Metallica

A concert at Comic-Con in San Diego by the band is promoting a movie for Picturehouse, a distributor of art films that folded in 2008.

    

Accounts and People of Note in the Ad Industry

American Advertising Federation, Washington, elected its board for 2013-14.

    

Advertising: A Wienermobile Road Rally, Mapped Out by Fans on Social Media

Social media services like Facebook, Instagram and Twitter are shifting how brands, like Oscar Mayer, Chevrolet and A.1., use events as promotions.

    

Water Dream Light

Coup de cœur pour l’excellent studio de design japonais Nendo qui a imaginé une installation combinant à la fois douche et lampe afin de créer un objet hybride unique. Dessiné par Oki Sato, ce projet Axor WaterDream est à découvrir en détails et en images dans la suite de l’article.

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With Political Ad Profits, Swing-State TV Stations Are Hot Properties

Gannett and the Tribune Company have recently purchased groups of TV stations in locations where political advertising can be highly lucrative.

    

Kim Keever Landscapes

Les paysages de Kim Keever paraissent réels tant les couleurs et les prises de vue sont cristallines. En utilisant des réservoirs d’eau dans lesquels il construit ses panoramas, le photographe leur donne un aspect aussi bien intemporel que fantasmagoriques. Un travail à découvrir en images dans la suite.

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Aspect: V21: A Good Place to Stop

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The title of this issue of the new media art dvd-magazine is literal: this is the final stop for a publication that, in 10 years & 26 DVDs, has shown, promoted, curated, archived and put into context the works of over 200 artists working in new or experimental media continue