Spécialisé dans le développement d’identités graphiques, le studio anglais The Potting Shed a imaginé une superbe série de visuels pour Affinity Wealth Management, montrant avec l’utilisation d’un seul fil formant diverses représentations en accord avec les valeurs de l’annonceur. Un joli projet à découvrir dans la suite.
Women’s self-consciousness and reluctance to be unexpectedly captured on camera is the focus of a “Camera Shy” film as part of Dove’s “Campaign for real beauty”.
(TrendHunter.com) If you suspect that there’s someone prying into your private things that shouldn’t be, the Thanko USB Memory Camera can help to stealthy catch the culprit redhanded. Small and cleverly…
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Matthew Brink, Adam Livesey
Creative Director: Vincent Osmond, Jade Manning
Copywriter: James Andrews
Art Director: Byron Fraser
Photographer: Des Ellis
Typographer: Byron Fraser, Jade Manning
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Other Credits: Pierre Du Plessis, Brett Steele, Craig Walker
(TrendHunter.com) The cost of decorating your home interior with the latest styles and furnishings can often cost a fortune, but these creatively upcycled furniture designs are showcasing how homeowners can turn…
In the 1950s and ’60s, numerous secret agents for the United States used journalism as a cover. Mr. Goodrich, unlike some, considered himself primarily a spy.
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(TrendHunter.com) Swan Song by Zena Holloway, a Bahrain-born, London-based photographer based who is known for her stunning underwater photography, follows a floating angel. At least, that is how the elegant model…
Elisabeth Hasselbeck, who has been on the ABC show “The View” for 10 years, will join “Fox & Friends” in September.
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(TrendHunter.com) Being in love can be a magical experience, and if you feel like showcasing your romance through your wardrobe, then these romantic jewelry pieces will certainly let everyone know about your…
The nation’s only major bookstore chain has no clear path forward, reviving fears among publishers, authors and agents about its future.
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Os planos da Rockstar para “GTA V” envolvem o maior mundo virtual já criado pela empresa, batendo os universos de “GTA: San Andreas”, “GTA IV” e “Red Dead Redemption” combinados. A maior novidade do quinto título da franquia é permitir o envolvimento com três histórias, encabeçadas por Franklin, Trevor e Michael. Os enredos caminham em paralelo e se cruzam durante as missões principais. O controle dos protagonistas ficará a cargo dos jogadores, que poderão decidir quando entrar na pele de cada um dos personagens em tempo real.
O vídeo, dublado em português e com legendas, exibe cenas das mecânicas do jogo, diferente das cutscenes demonstradas pela empresa com o intuito de introduzir o enredo dos principais personagens da história. A obra chega em 17 de setembro em versões para Xbox 360 e PlayStation 3, data bem próxima do lançamento dos novos consoles da Sony e da Microsoft.
“GTA” é uma das poucas séries que podem ser compreendidas de maneira universal, assim como as obras mais famosas da Nintendo. O divisor de águas para a Rockstar foi o estilo em mundo aberto e modelado em 3D de “GTA III”, título que rendeu o segundo maior número de vendas da história do PlayStation 2: quase 15 milhões. Só fica atrás da sequência “San Andreas”, que emplacou 17 milhões.
Como de praxe, os principais aspectos da franquia tendem a ser traduzidos nas capas dos jogos, tendência que teve início também com “GTA III”. Antes do terceiro jogo, a aposta havia era no uso de fotos reais para transportar a ideia da simulação de uma cidade real. Foi a partir do terceiro título que o emprego de numerais romanos e uma tipografia específica, da família Pricedown, foi cravado, além do recorte de veículos, personagens e ambientes relevantes para o jogo, encaixados em boxes especiais.
Desde então, a tendência segue a mesma, com algumas mudanças na direção de arte, a constante sendo alguns elementos (como o helicóptero que sempre marca presença no quadrado superior esquerdo). Com “GTA V”, a história não mudou muito. Submarinos, mergulho em alto mar, tubarões, cachorros e outras novidades foram prometidas para a sequência. Fica difícil achar espaço para tanto conteúdo em uma única capa.
Post originalmente publicado no Brainstorm #9
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Target joined forces with technology blog of the magazine Fast Company to find a shopping app. A group of developers from advertising agencies won the top prize.
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(TrendHunter.com) The Gentlemen Project: Volume 1 Launch Package aims to redefine the common meaning of the age-old word “gentlemen”.
This Toronto-made launch package comes complete with a book that celebrates…
(TrendHunter.com) Building pieces of architecture that stands out from all the other ordinary buildings is becoming increasingly difficult, but these unique underground dwellings are showcasing how building below…
As the home of one of the most admired marketers in the world — Nike — and one of the most praised creative shops, independent Wieden & Kennedy, Portland, Ore., has piqued the curiousity of advertising talent and marketing clients. But despite it’s creative credentials, the city still faces a few challenges in actually luring them to the Pacific Northwest.
With a population of 584,000, Portland is caught somewhere between a big city and a small town. It’s artsy, independent and sustainable.
It has only two Fortune 500 companies, Nike on the outskirts and metal components manufacturer Precision Castparts. The void of dynamo corporations entices people who appreciate a more laid-back, affordable lifestyle away from the power centers. This creates a rich environment for mid-size agencies and early-stage start-ups. But with that comes challenges: Portland is not always thought of as a destination city for top-tier clients.
(TrendHunter.com) The Nul and Nul 5° lamps may look like something that would come from the Japanese or Chinese culture since they take on a lovely lantern-like aesthetic, but they were entirely inspired by…
United States Senator Robert Menendez of New Jersey urged the review after the station dropped its nightly newscast and replaced it with a tabloid-style magazine show.
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Despite a strong showing from titles in the men’s category, ad pages in monthly and weekly consumer magazines declined 4.5% in the second quarter from the quarter a year earlier, according to new numbers from the Publishers Information Bureau. Print ad pages have now dropped 4.9% through the first half of 2013.
That’s a sharper decline than earlier this year and a disappointment following the industry’s recent optimism. But many of the bright spots reported before can still be found.
Conde Nast saw some of the biggest gains among the major publishing companies, with its GQ magazine reporting 302 ad pages in the second quarter, a 6.8% increase from the quarter a year earlier. Sibling Details turned in 192 pages, a 14.2% spike.
L’architecte James Stockwell a imaginé cette superbe maison recouverte de zinc plaqué appelée « Crofthouse ». Pensée comme une résidence rurale située la côte sud de Victoria en Australie, cette construction très réussie composée de plusieurs terrasses est à découvrir en images dans la suite.
Hedge funds and other companies seeking private investments would be freed to advertise publicly for funding under a rule set for a vote Wednesday by the U.S. Securities and Exchange Commission. However, restrictions on investors will likely keep funds out of print and off the airwaves, experts say.
The rule would lift an 80-year-old regulatory practice that has restricted advertising outside of a public offering in an effort to protect small investors from inappropriate risks. Under the new rule, startups and other small companies would also be able to use advertising to raise unlimited amounts of money.
“It changes the whole paradigm of who you can talk to,” said Brian J. Lane, a former division director at the SEC and now a partner at Gibson, Dunn & Crutcher LLP in Washington. “Hedge funds will benefit because they have the most restrictions on their ability to communicate more broadly about different funds coming to market.”
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