Hasta La Creative!

Expedia, the online travel agent, has unveiled a major integrated campaign to push forward the brand’s invitation to ‘Travel Yourself Interesting’.

(TrendHunter.com) Clare McGibbon’s DIY marble scarf tutorial is a great way to upcycle any old scarves for the summer. A fun way to play around with colors, patterns and the art of marbling, this DIY marble…

M6 Mobile by Orange has launched a Twitter campaign involving a game to feed a hungry purple cat.

As the NBA pivots from the conference semifinals to the league championship series, its ads naturally have shifted from memorable moments in the playoffs ("Big is now") to images from past NBA Finals ("Forever is big"). Dirk Nowitzki of the Dallas Mavericks and Kobe Bryant of the Los Angeles Lakers star in the first two NBA Finals ads, which were created by Goodby, Silverstein & Partners. Each execution freezes on a key shot each star took en route to a team championship. The action then shifts to the same frozen image as it appears on a cake, in action figures, etc. The latest spot, from the NBA's production arm, NBA TV, celebrates past winning teams with a montage that dates back to the old Minneapolis Lakers of the 1950s. Lots of basketball icons here, from the Celtics' Bill Russell and the Knicks' Willis Reed to the Lakers' Magic Johnson, the Bulls' Michael Jordan and the Heat's LeBron James, who smiles broadly amid a sweet spray of champagne. Daniel Meiseles was executive producer on this celebratory ad, known as "Finally Forever."

To prove that Hellmann’s goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display.

For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise.

From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann’s were included in the game “menu”, to guarantee that every time the shoppers play, the experience would be different. The lucky ones could

Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever’s head chefs and the engineers and tech team of the production company, Hungry Man Projects.

Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Marco Pupo
Art Director: Agustín Acosta
Production Company: Hungry Man Projects
Executive Producers: Alex Mehedff, Rodrigo Castello
Director: Gualter Pupo
Sound Production Company: Hilton Raw
Clients: Ana Paula Duarte, Fernando Kahane, Camila Hong

O2 has poached Barclaycard chief marketing officer Nina Bibby as its new marketing and consumer director following the departure of Sally Cowdry.

Lors d’un voyage en Tunisie, l’artiste new-yorkais Rä di Martino a photographié ce qu’il restait des décors désertiques illustrant la planète Tatooine dans les films Star Wars. De superbes clichés et une série réunie sobrement sous le nom de « No More Stars » à découvrir dans la suite de l’article.

Joe Mohen

If you read the industry press or attend many industry events, you would be forgiven for thinking that the future of advertising is in real-time bidding. One typical seminar these days is entitled “Programmatic: The Death of the Manual Insertion Order” (the advertising purchase order).  Even The New York Times is suggesting that real-time bidding is the future of advertising.  

Continue reading at AdAge.com

Yes, you may have already read/heard that MRM chief Bill Kolb has been promoted to chairman/CEO of parent McCann Worldgroup’s General Motors account. But alas, there are other things stirring as well within digital/direct-focused MRM, specifically in terms of certain West Coast operations. From what we’ve been told by sources familiar with the matter, MRM Salt Lake City and MRM San Francisco will be combined to create a new unit called MRM/West.

As a result, Lori Feld and Ted Tsandes will serve as managing director and executive creative director of MRM/West, respectively. From what we’ve been told by those on the Spy line, MRM SF managing director, Patricia Berns, and VP/project management Jim Ewing are no longer with the agency. MRM would not comment on either’s status, but we’ve received word that Jim Wayand, a Microsoft alum who was mentioned among those departed, still remains on board as SVP/global business lead. As for the new leadership team, Feld has spent 13 years within the McCann/MRM fold and Tsandes a decade in its creative department. Both have worked out of the SLC office.

New Career Opportunities Daily: The best jobs in media.

BRIEF & OBJECTIVES: Create a low budget communication concept that positions Amstel as the brand that brings out the liberal-minded spirit of Amsterdam. Connect with core target – keen professionals and make them choose Amstel over competitors in social gathering occasions. Through a small investment, to organize trial and to engage the target by making them feel liberated and released.

PROBLEM: Today, any keen professional with a smart device can’t really feel away from work and pressure. Even if he is at a liberating place he might still “not be there”. His smartphone helps him stay attached to work or to social networks , constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time.

CREATIVE IDEA: Create the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Tweeter , Instagram… Through a small investment we are organizing a fun and low cost trial of the brand, which successfully reduces stress in the biggest Bulgarian cities.
The activation now is subject of Bulgarian media.

Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management team: Dessy Vekilska, Hristo Petkov, Monika Simeonova