Hasta La Creative!

When the word “free” is involved, people will do anything. They’ll even stare at a new phone with eye-tracking software for an hour to win that phone for free. We can file this under the Must Be a European Thing Club, not because people will complete strange tasks to win free products, but because they did so as crowds of people cheered on the contestants. And it’s not as if they were just staring at a phone, they were staring at a phone secure in a tall box as chefs pretended to be on fire and motorcyclists drove by for distraction. If a contestant stayed focused on the phone for more than one minute, he/she received a 100 SFr (Swiss Franc) discount. If he/she looked away for a millisecond, their turn ended. One dude, looking very European in his sleek jacket with infinite pockets, won the grand prize, a Samsung S4, in the above video (go here for more). People cheered. He now has to pay for a monthly plan.

The campaign comes from Switzerland, where creative studio Perfect Fools and Swisscom agency Heimat incorporated the smartphone’s new eye-tracking abilities to generate some buzz. The original video was filmed in Zurich, and crews will also travel to Lucerne, Bern, and Lausanne for similar showcases. If you are a guy who owns a jacket with too many pockets, you may also be able to have an opportunity to stare at a smartphone for an hour. On your mark, get set, F-R-E-E.

New Career Opportunities Daily: The best jobs in media.

Advertising Agency: Ogilvy & Mather, Paris, France
Advertising Agency: Ogilvy & Mather, Singapore
Director: Giovanni Fantoni Modena
Chief Creative Officer: Chris Garbutt, Eugene Cheong,
Creative Director: David Raichman, Frederic Levron, Yvan Hiot
Copywriter: Xiao An Cheng
Art Director: Nicolas Gagner, Erdenechimeg Erden
Producer: James Brook Partridge, Laure Bayle, Aurélie Appert, Lorenzo Hassan
Copywriter / Art Director: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Martin Olivier
DoP: Claude O’Steen
Illustrator: Robyn Makynson
Assistant Director: Sibilla Morgantini
Assistant Camera: Abhilash Chandrasekaran
Account Management: Philip Heimann, Louise Kuegler, Tonya Fossey, JiaMei Tay, Anne-Sophie Carbo, FranÄois Phan, Laurianne Maury
Planner: Hadi Zabad, Mark Sinnock
Designer: Martin Olivier, Olivier Brechon
Technical Partner : Capital Innovation

“Relieves indigestion & wind fast.”

Advertising Agency: JWT, Sydney, Australia
Photographer Producer: Cameron Gray
Executive Creative Director: Mark Harricks
Creative Director: John Lam
Art Director: John Lam
Copywriter: Laurie Geddes
Photographer: Sean Izzard
Retoucher: Cream Studios
Print Producer: Trent Henderson
Designer: Daniella Adams
Senior Account Director: Sabine Schusser
Account manager: Monica Tobin

“Because paper jams waste more than just paper.
Samsung ML5015DN with Anti-Jam technology”

Advertising Agency: Cheil Worldwide, Gurgaon, India
Executive Creative Director: Nima Namchu
Creative Director: Navin Theeng, Kaushik Saha
Art Director: Debmalaya Mitra
Copywriter: Nima Namchu, Navin Theeng
Photographer: Hormis Thakaran Antony

(TrendHunter.com) This Harajuku fashion-inspired wedding shoot is definitely not for couples who are afraid to infuse color into their special day. The designer behind The Couture Company’s custom bridal gowns…

Carnival has begun a media agency review as it attempts to reinvigorate its business after more than a year of mishaps.

The review comes about year-and-a-half after a Carnival-owned Costa Cruise ship crashed on the coast of Italy and killed 32 people. Following that incident was the company's notorious "poop cruise," in which an engine fire stranded the flagship Carnival line's Triumph ship off the coast of Alabama and left passengers with a limited supply of food, water and plumbing for days.

Adding to the troubles, cruising as an entire category has been pummeled with a string of unfortunate incidents, such as a recent fire aboard a ship owned by competitor Royal Caribbean, among other examples.

Continue reading at AdAge.com

Elvis is not dead. Elvis is Death. In the new spot by brazilian ad agency Loducca for MTV Brasil, Elvis Death goes on a bloody journey to save rock ‘n’ roll, slayering those who murder the music: annoying, overly virtuoso guitar players; off-key people; musicians who do covers of classic tunes that don’t call for covers; and even karaoke pseudo singers.

Advertising Agency: Loducca, Sao Paulo, Brazil
Copywriters: Alex Adati, Marcelo Rosa, Patrick Matzenbacher
Art Directors: Alexandre Amaral, Gregory Kickow
Creative Directors: Guga Ketzer, Cássio Moron, Fabio Saboya, Sergio Mugnaini
Agency Producers: Ana Luisa Andre, Karina Vadasz
Accounts: Fernão Cosi, Fabiane Veiga, Tatiana Moliterno, Renato Nose, Gabriela Ruffo
Director: André Godói
Editor: Marcelo Junqueira
Production Co: Prodigo Films
Audio Production Co: Big Foote, New York
Sound Design/Arrangement: Matt Hauser, Gabriel Soster
Post Production: Prodigo Films/Jonathan Post
Animation: Prodigo Films/Jonathan Post
Other Credits: Francesco Civita (Executive Producer)
Client: Wagner Gorab, Ana Penteado, Eduardo Zanelli

“Don’t take risks for nothing. Don’t buy fake watches.”

Advertising Agency: Havas Worldwide, Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Illustrator: Paul Lombard

Mondelez International has struck a significant mobile media deal with Google covering 16 countries as the marketer looks to drive more impulse purchases of brands such as Oreo and Trident across the globe.

The pact, which Mondelez describes as its first "mobile-only media deal," will cover mobile search, display and websites. Mondelez executives did not disclose financial terms. But the company characterized the deal as a "global strategic agreement" that goes "beyond a traditional media impressions deal," including "creation of branded mobile websites, training and mobile-capability building, analytics and an opportunity to opt in to Google's mobile beta programs."

The arrangement, which will begin immediately and last one year, was brokered by Starcom MediaVest.

Continue reading at AdAge.com

Découverte de Snöbär : un meuble inspiré par la plante Symphoricarpos, aussi appelée Snowberry en anglais. Réalisé par Yonder Magnetik, ce fauteuil en chêne propose à la fois un design élégant et sympathique mais aussi un maximum de confort. A découvrir en images dans la suite de l’article.