May
30
RTB Is the Most Overhyped Technology Ever
Posted in: Uncategorized
Joe Mohen
If you read the industry press or attend many industry events, you would be forgiven for thinking that the future of advertising is in real-time bidding. One typical seminar these days is entitled “Programmatic: The Death of the Manual Insertion Order” (the advertising purchase order). Even The New York Times is suggesting that real-time bidding is the future of advertising.
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