(TrendHunter.com) Those with gym memberships have the luxury of devising their own fitness programs that might involve the diverse use of various pieces of athletic equipment. With the 3TO1, however, it would not be…
(TrendHunter.com) Although the fashion industry might label the advertisements as plus size, the Jennie Runk for H&M advertisements put the spotlight on a woman who is actually just an average size.
Runk—…
Companies promoting their offerings for advertisers this week are stressing authentic user-generated videos or professional, trustworthy content.
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Advertising Agency: Duval Guillaume Modem, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Accounts: Sylvie Verbruggen, Nathalie Rahbani, Tuyen Pham Xuan
TV producer agency: Marc Van Buggenhout
Digital media planners: Kris Hoet, Maarten Van Herck
Production company: Caviar
Director: Tom Willems
Postproduction: Caviar
Sound studio: Sonicville
Production company producers: Kato Maes, Werner De Coninck, Leslie Verbist
Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: Flavio Pantigoso
Art Director: Christian Sánchez
Producer: Fiorella Barrantes
Photographer: Alex Freundt
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld
URL: https://twitter.com/GrupoDinisa/statuses/327771909976633345
Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director: Otávio Mello
Art Director: Fabiano Klotz
Copywriter: Otávio Mello
“Take this coupon to Car Wash Park and get a 50% discount.”
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues, Cicero Souza
Copywriters: Daguito Rodrigues, Ricardo Porto, Nicholas Bergantin
Projeto da Ogilvy com a The Hemingway Foundation, o Hemingway Hijacker é um aplicativo que permite que o Hemingway “roube” seu perfil do Facebook durante 24 horas, em um tributo ao escritor.
Ao aceitar participar, seu perfil terá um total de 8 publicações automáticas sobre suas aventuras com o escritor. Os posts incluem check-ins, fotos e mudança de status, como se o usuário tivesse passado o dia com Hemingway, desbravando o mundo e escrevendo sobre ele.
Veja um exemplo abaixo:
A campanha foi criada especialmente para atrair os jovens e aproximá-los de suas obras clássicas. Por isso a plataforma escolhida foi o Facebook.
Apropriando-se do fato de que os jovens usam a rede social para compartilhar onde estão e o que estão fazendo, transformar essa escrita criativa diária no foco da campanha foi a solução encontrada para fazer os jovens ficarem curiosos à respeito de Hemingway.
Além do mais, para essa comunidade, não somente postar é importante, mas é preciso ser interessante. Pensando nessa qualidade, as postagens automáticas agregam fotos e check-ins, trazendo um clássico para dentro do mundo onde ficam registradas as aventuras de hoje: a rede social.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Completely outrageous, the Wine Bottle Glass is able to offer the holder a glass that’s 750ml in size; that’s an entire bottle in just a single glass. The shape of the Wine Bottle Glass…
Paramount Pictures had international moviegoers in mind when making casting and script decisions for “Star Trek Into Darkness.”
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Taco Bell is working on what it’s calling a new “low-end” menu, dubbed $1 Cravings.
The menu, which is in test in Sacramento and Kansas City, Mo., includes 12 items such as a Shredded Chicken Mini Quesadilla, Churro and Triple Layer Nachos, all priced at a dollar. Chief Marketing and Innovation Officer Brian Niccol said in a conference call with reporters Thursday that the company is working on redefining value in all areas of its menu, and that Taco Bell recognizes that it has to address customers’ needs with a dollar menu. He added that Taco Bell is learning that its customers want and need a dollar-menu solution, but that Taco Bell is not offering that with its current value-menu iteration.
The chain’s current value menu, dubbed “Why Pay More,” includes items originally priced at 79 cents, 89 cents and 99 cents, though those prices have largely increased to well north of a dollar over time. There are also $2 meal deals on the “Why Pay More” menu. The chain initially announced the $1 Craving test in January, noting then that if the $1 Cravings menu goes national, it would replace the “Why Pay more” menu.
From Adbusters #107: The Epic Story of Humanity: Part 1, Spring
As I watched Barack Obama delivering his second inaugural address last month, and listened to his call to “respond to the threat of climate change” lest we “betray our children and future” generations, I could not help but think of another president.
There is something disconcerting about hearing of the need to fight climate change — to reduce the gargantuan greenhouse gas-related footprint of the United States, in other words – at a huge event that was both unnecessary and expensive. Obama was already president, so why another inauguration? Answer: the nation-state relies to a significant degree on performances to reproduce itself.
This is especially so in the United States where the benefits the state delivers to its citizenry are increasingly meaningless in terms of everyday well-being. In a country in which over twenty percent of its children live below the official poverty line, half of discretionary U.S. government spending is dedicated to its enormous, global military apparatus – “homeland security.” Under a Nobel Peace Prize-winning president, U.S. military spending rivals that of all the rest of the world’s countries combined.
But the event is also a manifestation of U.S. wealth and power. The final price tag of the inauguration is still undisclosed, but it will certainly have cost hundreds of millions of dollars. According to The Economist, security alone for what it called “the three days of revelry” totaled around $100 million. With an estimated 800,000 people in attendance, many of the celebrants traveled long distances by ground or air, adding tens of thousands of tons of greenhouse gases to the Earth’s atmosphere in the process.
Compare such consumption and priorities to another head of state, President José Mujica of Uruguay. Mujica, according to The New York Times, “lives in a run-down house on Montevideo’s outskirts with no servants at all. His security: two plainclothes officers parked on a dirt road.”
José Mujica believes that for a true democracy to function, “elected leaders [must] be taken down a notch.” As part of his effort to make the country’s presidency “less venerated,” he refuses to live in Uruguay’s presidential mansion, one with a staff of 42. Instead, he offers the opulent abode as a shelter for homeless families during the coldest months. He explains his personal philosophy by citing Seneca: “It is not the man who has too little, but the man who craves more, who is poor.”
While his official presidential salary is about $108,000 per year, he donates 90 percent of it, mostly to a program for expanding housing for the poor. This leaves him with a monthly income comparable to a typical Uruguayan. As Mujica is quick to say, “I do fine with that amount; I have to do fine because there are many Uruguayans who live with much less.”
Barack Obama, by contrast, lives in luxury – in the White House – and takes in $400,000 annually as president. That, combined with his royalties from book sales, gave him and his wife an income of $1.7 million in 2010. The Obamas typically donate 14 percent of their income, keeping enough to maintain their position among the “one percent” nationally, that is, the elite of the elite, globally.
Given these differences, it is hardly surprising that Obama embraces the interlocking interests of U.S. capital, empire, and militarism, and the rampant consumption they entail. Obama’s soaring rhetoric about the need for “sustainable energy sources” falls flat for he offers no indication of who is primarily responsible for its use.
With less than five percent of the world’s population, the United States consumes about a quarter of the world’s fossil fuels. The Pentagon, which devours more than 300,000 barrels of oil per day, an amount greater than that consumed by any of the vast majority of the world’s countries, is the planet’s single biggest consumer. By not acknowledging this, Obama implies, by default, that all the planet’s denizens are equally culpable, rather than the small slice of the Earth’s population that consumes the lion’s share.
In contrast, Uruguay’s president laments that many societies consider economic growth a priority, calling it “a problem for our civilization.” Hyper-consumption, he says, “is harming our planet.” He is also highly doubtful that the world has enough resources to allow all its inhabitants to consume and produce waste at the level of Western societies. If such levels are reached, it would probably lead to “the end of the world,” he says.
In a speech to the UN Earth Summit in Rio de Janeiro last June, this man who is dubbed “the poorest president in the world,” insisted that “the challenge ahead of us … is not an ecological crisis, but rather a political one.” Looking at a “model of development and consumption shaped after that of affluent societies,” ruled by the dictates of the capitalist market, Mujica insisted it was “time to start fighting for a different culture.” Arguing that the assault on the environment was a symptom of a larger disease, he asserted that “the cause is the model of civilization that we have created. And the thing we have to re-examine is our way of life.”
Given the position he occupies, and the interests he serves, it is almost impossible to even imagine Barack Obama – or any U.S. president of today – uttering these words, advocating living simply or doing with a lot less in the name of equity. And the interests he serves are a big part of the problem. In an era of climate change and ecological crises, it is these interests that humanity must confront.
In this regard, José Mujica’s willingness to live by example and, through his words, offer a larger structural critique – while insisting that the everyday and the systemic are inherently linked — is not only inspiring, but instructive.
(TrendHunter.com) As a sewer, I’m very excited by the concept behind the Line Printer. Every piece of cloth requires its own special shade of string, and using this innovative device would mean that you don&#…
(TrendHunter.com) Surreal and futuristic, the Lost Futura photo series follows a sci-fi theme that will get people excited for the summer blockbuster season. Of course, it will also inspire women to explore more…
(TrendHunter.com) The For Love & Lemons Pre-Fall 2013 lookbook might take place in a quintessential ‘50s diner, but the retro setting doesn’t necessarily extend to the fashion being showcased. While…
The influential media critic was heavily criticized this week for a blog post about the basketball player Jason Collins.
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JC Penney is taking to social media channels with a major PR offensive dubbed #jcpListens.
On Monday, the retailer put up a poll on Facebook asking customers which JC Penney brand was their favorite. By Wednesday, it launched the much-debated “It’s No Secret” ad apologizing to customers and directing them to Facebook, where it changed its cover photo to include an image featuring #jcpListens.
Then, last night, the retailer announced the brand that emerged as tops in the poll — the St. John’s Bay women’s line that was one of the casualties of former CEO Ron Johnson’s tenure — would be returning. At the time the women’s line was shuttered in favor of younger brands like Betseyville and Joe Fresh, the house brand brought in more than a billion dollars in sales annually. “We heard you. St. John’s Bay is back! What will you snag first, pants or shirts?” the brand posted on Facebook. JC Penney’s social-media managers have also been working overtime, as judged by the volume of direct replies to consumers on posts that have thousands of comments.
This week, Landor is hiring a senior designer, while T3 needs a group account director. Sawyer Miller is seeking an account supervisor, and Mullen is on the hunt for a senior copywriter. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Ideia do tipo “como ninguém pensou nisso antes?”. Vending machines são gigantes e desengonçadas, mas não essa especialmente desenvolvida para a Diet Coke.
Em Paris, a “Slender Vender” é elegante, e vending machine mais fina do mundo. É preciso descontar o fato de que a máquina não precisa contar e armazenar dinheiro, já que o refrigerante sai de graça para quem apertar o botão.
A criação é da Ogilvy.
Post originalmente publicado no Brainstorm #9
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Digitas is bringing real-time native advertising to The Huffington Post.
The partnership, described by Huffington Post Editor-in-Chief Arianna Huffington at Digitas’s NewFront presentation on Thursday, will allow Digitas clients to quickly post content on the Huffington Post homepage.
The NewFronts are digital publishers’ effort to win more ad dollars, typically from TV budgets, by imitating the TV industry’s annual upfront presentations to ad buyers.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
