A new work by Sebastian Faulks will chronicle the aristocratic Bertie Wooster and his faithful valet, Jeeves, with the approval of the estate of their creator, P.G. Wodehouse.
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keep your thoughts off the road.
Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sraman Majumdar
Photography: Koppula Photography
Illustrators: Jhona, Anil, Siva
3D: Zoetropeican
Retoucher: Image Rom studio, Irfan
Account Management: Simi, Ramanan, Sandeep, Varun
Production: Vinayan
Additional Credits: Nidhin, Ramji, Ayelin, Leo, Raghu
keep your thoughts off the road.
Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sraman Majumdar
Photography: Koppula Photography
Illustrators: Jhona, Anil, Siva
3D: Zoetropeican
Retoucher: Image Rom studio, Irfan
Account Management: Simi, Ramanan, Sandeep, Varun
Production: Vinayan
Additional Credits: Nidhin, Ramji, Ayelin, Leo, Raghu
keep your thoughts off the road.
Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sraman Majumdar
Photography: Koppula Photography
Illustrators: Jhona, Anil, Siva
3D: Zoetropeican
Retoucher: Image Rom studio, Irfan
Account Management: Simi, Ramanan, Sandeep, Varun
Production: Vinayan
Additional Credits: Nidhin, Ramji, Ayelin, Leo, Raghu
Advertising Agency: Yehoshua/TBWA, Tel Aviv, Israel
Heads of creative department: Tal Raviv, Amit Stoler
Creative manager: Zack Feldman
Art Director: Dinat zisner Catz
Copywriter: Nava Ben Moshe
Photoshop: Julya Titov
Strategist: Tomer Cohen
Client manager: Erez Barkats
Account manager: Tal Tuvbin
Interactive studio manager: Asaf Netzer
The Dove Self Esteem Project and agency Torke+CC in Lisbon, Portugal, placed an ad (and a pen) in a parenting magazine and asked adults to write down the worst thing they remembered being called as a child. When they turned the page, the disparaging remark was printed (thanks to a hidden layer of carbon paper) across the shirt of a child—to illustrate that "Words mark children forever." The initiative increased the project's local Web traffic 20 percent and helped get schools involved in the program. That's all to the good, but I can't help feeling that the campaign's central metaphor is lacking and dilutes the overall message. A shirt is easily removed and discarded. It's highly impermanent. The pain of verbal abuse is more like a tattoo or a wound, something carved or seared into flesh that leaves its victims more permanently disfigured. Of course, attempting such visceral imagery, especially when kids are involved, might have provoked an outcry against the campaign itself. As it is, the work is well-intentioned and makes its point, but doesn't truly capture the lasting horror of abuse that can indeed scar or brand children for life.
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Acompanhamos recentemente uma grande nostalgia oitentista no mundo todo, mas chegamos a conclusão aqui no Braincast de que nenhuma década impactou mais nosso elenco do que os anos 1990. Muitas das referências do que criamos e fazemos vem desse período, e apostamos que de grande parte da nossa audiência também.
No programa 62, discutimos nossa saudosa relação com os anos 90, que começou na esteira da queda do Muro de Berlim, Copa do Mundo, passando pela revolução que os computadores e a internet trouxeram para as nossas vidas, e a duradoura pergunta: O mundo vai acabar no ano 2000?
Carlos Merigo, Saulo Mileti, Guga Mafra, Cláudia Capuzzo e (mais tarde) Luiz Yassuda conversam sobre tecnologia, política, cinema, música, games, TV e tudo mais que marcou essa época fundamental. E claro, aproveite os comentários para citar as inúmeras coisas que esquecemos de falar.
Faça o download ou dê o play abaixo:
> 0h02m50 Comentando os Comentários?
> 0h20m00 Pauta principal
> 1h47m50 Qual é a Boa?
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Post originalmente publicado no Brainstorm #9
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“Everybody in their head as a consumer has capacity for five brands that they really love,” Bob Kupbens, Delta’s VP-marketing and digital commerce, said at the Ad Age Digital Conference last month. How important is it to become a “love brand”?
“I used to work at Target and when you went to a cocktail party and you told people that you worked at Target, you know what they’d say?” he asked. “‘I love Target! I’ll give you a big hug!’ You know what people say when you tell them at a cocktail party that you work at Delta? ‘I hate you! You lost my bag! You had me on the tarmac for seven hours. I’m going to kill you!’ It’s different when you work for a love brand.”
Also at the conference, Facebook CMO Rebecca Van Dyck described how the company plans to get people using its new Home app, Eva Longoria explained why smart actors are taking a look at digital platforms like Hulu and Newark Mayor Cory Booker recalled using social media to defend his city from Conan O’Brien.
Walmart’s latest corporate image campaign draws on the same Florida-based agency that produced recent ads for New York Mayor Michael Bloomberg’s national gun-control effort.
Palm City, Fla.-based Lighthouse Group, which created ads this winter and spring for Mr. Bloomberg’s Mayors Against Illegal Guns, was retained on a project basis for the new multi-million-dollar Walmart effort, said spokesman David Tovar. The campaign, including TV and digital ads along with the website TheRealWalmart.com, aims to shine a favorable light on the retailer’s employees, customers and business model.
Walmart also happens to be the nation’s largest gun seller, though its executives earlier this year appeared alongside Mr. Bloomberg in announcing new steps to prevent illegal gun sales and make it easier to track gun-related crimes. Those include retaining videos of Walmart gun purchases, keeping a database and alert system to prevent buyers whose guns are later used in crimes from buying guns at Walmart again, and enhancing background checks of employees who sell guns.
Segundo a MINI, dirigir e digitar é um ato responsável por duas mil mortes a cada mês no México. Para mostrar que as palavras podem machucar, a marca criou uma impactante campanha de mídia exterior no país.
Trinta letras, medindo 2.5 por 2.5 metros, foram espalhadas pela Cidade do México. As estruturas simulavam fraturas expostas, alertando para o perigo de conduzir um carro e enviar SMS ao mesmo tempo.
Essas instalações promoviam ainda um aplicativo para smartphone, chamado The Word Blocker. Através do GPS, o app identifica a velocidade do usuário, bloqueando automaticamente o recebimento de mensagens no celular. O rementente recebe uma resposta pré-configurada, avisando que o destinatário está dirigindo.
A ferramenta calcula ainda a distância percorrida com o bloqueio ativado, criando um ranking de “quilômetros seguros” entre os usuários do app.
A criação é da Publicis.
Post originalmente publicado no Brainstorm #9
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Depuis 10 ans, la photographe américaine Robin Schwartz prend en photo sa fille Amelia en compagnie de différents animaux à travers le monde. Le résultat donne cette série « Amelia’s World & Animal Affinity » dans laquelle la jeune Amelia grandit aux côtés d’animaux à travers de magnifiques clichés.
We’ve received confirmation that Carl Jannerfeldt, who has spent nearly the last three years at BBDO serving as a digital creative/copywriter on, perhaps most notably, AT&T’s now-ubiquitous “It’s Not Complicated” campaign, has joined Wieden+Kennedy New York as a senior creative. Sources familiar with the matter add that Stockholm native Jannerfeldt officially assumed his post yesterday and will work across a variety of accounts at the agency, which counts clients including ESPN, Heineken, Delta and Jordan Brand.
Jannerfeldt’s most recent AT&T work, run out of both BBDO New York and Atlanta, featured some NBA legends, though the videos appear to have now been taken private. Ah well, we always our charming efforts featuring the roundtable moderator and the kids, which the new W+K staffer was involved with (one example below).
During his career, Jannerfeldt has also worked as a copywriter for a couple of years the now-defunct, Stockholm-based Farfar.
Update: Got some clarification from the man himself. Jannerfeldt tells us that he was mainly involved in the AT&T “Brackets by Six-Year-Olds” digital campaign that launched during March Madness, the concept of which inspired the spots above, hence why his name was included in the credits. Thanks for the clarification, sir.
New Career Opportunities Daily: The best jobs in media.
Time Warner Cable, Hearst, HBO and Verizon are helping to fund the fledgling NYC Media Lab as part of a media-industry effort to encourage and benefit from research in the same way that tech companies already do.
NYC Media Lab, which fosters alliances between corporations and data and media researchers at the city’s universities, is a collaboration among the New York City Economic Development Corp., Polytechnic Institute of New York University and Columbia University, modeled on existing media labs at MIT and Stanford. It opened its doors in 2010 with the help of a $250,000 commitment from the EDC, but in the past year has secured the four media companies’ promises to provide $50,000 a year each for three years.
As paying charter members, the companies are afforded access to the findings of research work conducted on the behalf of other participants. “We’re connecting our charter corporate members with students and faculty,” said Roger Neal, executive direct at NYC Media Lab.
Product quality has long scared Chinese consumers, who often prefer to buy foreign brands they believe are superior to local products.
But the latest scandal involving infant formula is taking this trend to extremes: Parents not only want foreign infant formula brands, but trust them only if purchased outside of China. That concern is impacting sales in markets as far away as Europe as Chinese visitors empty store shelves. Closer to home, Hong Kong is cracking down on infant formula smugglers.
Shopping overseas for products to consume in China “is not stable, not something that can meet everyone’s request on a timely basis,” said Allen Wang, CEO and co-founder of Beijing-based Babytree.com, the world’s biggest parenting website with 55 million unique monthly visitors.
(TrendHunter.com) Jewelry is something that can become boring or unexciting as it is often designed from the same materials, causing it to blend in to the background. These pieces made by designer Emily Woudenberg…
Reunindo diversos clipes virais maternais em um único vídeo, o Google celebra o Dia das Mães dizendo “obrigado”.
A campanha (http://g.co/mom) incentiva que filhos do mundo todo agradeçam suas mães, utilizando os produtos Google para entrar em contato se ela estiver longe, ou comprar flores e fazer uma montagem com fotos e vídeo, por exemplo, utilizando a tag #HeresToTheMoms.
Post originalmente publicado no Brainstorm #9
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A six-month bus tour, along with a Web site sponsored by Slate.com, is meant to promote lending to midsize businesses.
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(TrendHunter.com) Fashion in France has now gone mobile with the Caravan Shop. It is essentially a van that has been transformed into a moving store; it’s pretty much a boutique on wheels. Complete with a…
Suitcase Store, c’est un projet video de l’agence Pool pour la marque de vêtements suédois « Brothers ». Avec une superbe réalisation de Emil Klang, cette vidéo montre la création de façon artisanale d’une valise géante dans laquelle est exposée toute une gamme de vêtements élégants. A découvrir dans la suite.
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