Só aumenta o chororo de que nossa geração está perdendo as reais conexões humanas, já que prefere ficar olhando o celular ao invés de conversar com a pessoa sentada a sua frente. Mas o Facebook acha isso certo, e que, também, o conteúdo compartilhado na timeline é mais interesante do que o papo da sua tia chata durante o jantar.
O novo comercial para o Facebook Home, “Dinner” (acima), segue a linha apresentada pelo “Airplane”, materializando a timeline e levando para longe a mente de quem olha para o smartphone.
Do mesmo modo, no outro filme abaixo (“Launch Day”), Mark Zuckerberg aparece para anunciar o lançamento da plataforma, enquanto um funcionário ignora o discurso do chefe para conferir sua timeline. O que nos leva a conclusão inevitável de que o Mark é uma tia chata.
Mads Berg conçoit de merveilleuses illustrations pour de nombreux clients. Spécialisé dans les affiches, illustrations de marques et éditoriales, ses créations se caractérisent par un style qui s’inspire d’affiches classiques et les modernise pour leur donner un look moderne et intemporel. À découvrir dans la suite.
Dish Network, Charlie Ergen’s satellite-TV company, has made an unsolicited $25.5 billion offer for Sprint Nextel, challenging a bid by Japan’s Softbank for the third-largest U.S. wireless carrier.
For Mr. Ergen, the billionaire founder of Dish, the goal is to break into the wireless business — part of a plan to decrease its reliance on the slowing satellite-TV market. Dish’s move is also the latest twist in a frenzy of consolidation for the U.S. wireless industry. Smaller carriers are seeking out merger partners to help wage a stronger attack against the two dominant competitors, Verizon Communications and AT&T.
Sprint investors would get $7 a share, consisting of $4.76 in cash and stock representing about 32% of the combined company, Englewood, Colorado-based Dish said today. That means the offer is $17.3 billion cash and $8.2 billion stock, and 13% more than Sprint’s April 12 closing price. Sprint rose as high as $7.24 in early U.S. trading.
For Samsung, the climb to second place in the smartphone market has come via smart products — and clever ads that jabbed market leader Apple.
Now competitors are using that same strategy against the Korean device manufacturer.
Over the last two years, Samsung has edged out other handset makers to emerge as the only legitimate competition to Apple in the U.S. smartphone market. In January 2011, Samsung ranked fourth in the U.S. with 8.3% of the market, according to comScore. Two years later, Samsung had 21.4% of the market and trailed only Apple.
Sainsbury’s is to sponsor the much-anticipated Anniversary Games at the Olympic Stadium, marking the first deal British Athletics has signed since the end of its deal with Aviva last year.
Well, here we go again. Despite assembling its self-proclaimed leadership “dream team” a month ago, a ph0ne call has confirmed that Atlanta-based Moxie Interactive has in the process parted ways with a couple of VP’s over the past week or so including Jennifer Jones, VP of social media strategy, and prior to that, VP/group program director, Rebecca Page.
There’s no word on other cuts at the moment, but Page spent the last two years at Moxie’s ATL hub, initially joining as program director on the agency’s Verizon business after spending time at the likes of IQ Interactive and what eventually became LBi Atlanta. Jones, meanwhile joined Moxie barely seven months ago after serving as an SVP at Publicis Groupe’s flagship strategic comms/engagement, MSL Group.
A câmara municipal de Zurique lançou o projeto Velokafi, um drive-in para bicicletas em uma área externa no popular e disputado café Rathaus Cafe.
Duas estações de madeira, altas, com encaixes na parte inferior para a bicicleta e mesas na parte superior, permitem que o ciclista estacione brevemente para pegar um café, sem precisar descer da bicicleta, apenas encaixando-a na estação, pronto para fazer uma breve pausa para o café.
O projeto é parte do programa Stadtverkehr 2025 da cidade, que visa acomodar melhor a comunidade ciclista em Zurique, transformando a infraestrutura a seu favor e reduzindo o trânsito.
Lançado no início deste mês, Velokafi fica algumas semanas neste café, para depois mudar para outros locais. Uma iniciativa para influenciar novos pensamentos e mudanças nas estruturas de como vivemos e nos conectamos com o espaço.
Anyone in or around the ad-tech industry will tell you the same thing: Startups often promise agencies and marketers the world to win business. The truth is often something different, making the vendor-evaluation process crucial.
As the industry matures, the processes by which marketers and agencies select ad-tech vendors — whether a demand-side platform, a retargeting firm, or an ad network — have evolved, say those on both sides of the process.
But there are still common flaws that can lead to poor choices. Take, for example, the classic approach of pitting two or more vendors against each other in the ad-tech industry’s version of a bakeoff. Often, the agency or marketer will allocate each of the tech firms something like $10,000 or $25,000 or $50,000 of media spend and some direction on the goals they are trying to achieve with a campaign.
(TrendHunter.com) Cutting back on carbon footprints during the manufacturing process while creating spectacular, one-of-a-kind pieces distinguishes reclaimed wood designs from all of the mass-produced products on the…
Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand.
Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday – to involve them in this cause, by making the act of donating fun and engaging.
Creative execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends.
Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag.
Hey, what better way for GE to tout its "brilliant machines" designed for the healthcare sector than to show Agent Smith, the villainous sentient AI from The Matrix, stalking the corridors of a bad-dreamy medical scenario? Actor Hugo Weaving dons the shades, suit and earpiece once more, reprising his famous role in this BBDO New York spot (which broke this weekend during Saturday Night Live) as he rides and pushes gurneys, watches himself get examined, flickers across a CT-scan monitor and hovers menacingly while observing an operation. Whoa. Obamacare is even worse than I'd imagined! Makes you long for the kindly Mr. Data from Star Trek: The Next Generation, who had a cameo earlier in the campaign. Weaving's an awesome presence, though he is sinister in the extreme, especially at the end, when he offers a kid the choice of a red or blue lollipop in a nod to the Matrix films. Heck, the overall tone is so sterile and creepy that even the real life-saving machines look a bit threatening. Somebody pull the plug!
Plot Point Productions a décidé de monter une superbe vidéo reprenant des séquences de différents films filmant tous les protagonistes de dos. Cette création « Back-to-the-Camera Shot » permet de se rappeler de ces superbes plans présents dans des films tels que Fight Club, Star Wars ou Black Swan.
KFC has rolled out an advertising campaign to mark the nationwide launch of its Lavazza coffee offering, as it seeks to take on McDonald’s and other rivals.
Facebook’s chief operating officer Sheryl Sandberg, author of a controversial new book, will be speaking at an exclusive Times event tomorrow, which will be streamed for free on The Times website.
BT has been accused of having “double standards” following its complaints to regulator Ofcom over BSkyB’s decision not to run its multimillion pound ad campaign promoting its new sports channels across its own sports portfolio.
Has it really been ten years since The Matrix: Revolutions tarnished the Wachowskis’epic saga? Time flies, but while we’d rather forget the third and final Matrix installment, we’re happy to once again see Hugo Weaving as the relentless Agent Smith, whose dapper yet menacing visage appears along with several doppelgangers in this latest effort from BBDO New York for GE called “Agent of Good.”
The spot, which was directed by David Gordon Green (Pineapple Express), debuted over the weekend and showcases GE’s industrial internet technology and how the corporate giant connecting its medical hardware to its software is benefiting hospitals–or something to that effect. Despite being a decade removed from the Matrix films, Weaving shows no signs of rust as he brings the snarl of his most iconic character to the most sterile of environments. Stick around for the final moments for your most obvious Matrix reference, minus Morpheus. Credits after the jump.
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Post originalmente publicado no Brainstorm #9
Well, here we go again. Despite assembling 
