Game of Thrones: Tumblr reúne imagens de Joffrey Bieber

No ar em sua terceira temporada, Game of Thrones acaba sendo alvo de algumas brincadeiras e montagens, algumas mais saudáveis do que as outras. Aqui no B9, a gente tem mostrado alguns exemplos do que tem sido feito e este post é para incluir mais dois itens na lista. O primeiro é o Tumblr Joffrey Bieber, dedicado a inserir a cabeça de Justin Bieber no corpo do jovem e insuportável rei Joffrey. Qualquer semelhança é mera coincidência… ou não. 32 Há algumas semanas, mostramos aqui como seria a abertura de Game of Thrones se a série tivesse sido exibida nos anos 1990. Agora, ainda no século XX, a guerra dos tronos recebe a roupagem mais amistosa de Friends. Antes de dar o play abaixo, é preciso alertar que há alguns spoilers, mas nada demais para quem já acompanha a história.

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Danone Begins Global Media Agency Review


Danone Groupe has begun a review of its media agency business in more than 20 global markets, including North America.

A spokesman for the U.S. division, known as Dannon, confirmed the global review, but declined to elaborate. Dannon’s portfolio in the U.S. includes the namesake yogurt brand, Stonyfield, and Evian water.

The Paris-based company currently works with Havas Media in North America, and with Omnicom Media Group and WPP’s GroupM network of agencies in various markets abroad.

Continue reading at AdAge.com

Boletim Dermodex: Careless, Isolated, Tired

“Understand your child better.
Look for orientation from doctors and specialists for you child to grow up healthy.”

Advertising Agency: Fischer&Friends, Brazil
Chief Creative Officer: Mario D’Andrea
Creative Director: Beto Rogoski, Sthefan Ko
Art Director: Sthefan Ko, Tiago Padilia
Copywriter: Fillipi Longuini
Photographer: Edu Rodrigues (Deluxe Photo)
Art Buyer: Leo Lopes
Mockup: Marcelo Marques, Alexandre Emerenciano

Libreria Norma: Don Quijote De La Mancha

Advertising Agency: DDB, Bogota, Colombia
Chief Creative Officer: Rodrigo Bolívar
Executive Creative Director: Rodrigo Dávila
Creative Director: Juan Carlos Palma, Juan Carlos Espitia.
Copywriter: Juan Alvarado, Rodrigo Dávila
Art Director: Mario Siabatto
Producer: Isabel Páez, Darío Lozano
Account: Luisa Giraldo, Isabel Serna, Hamilton Peña
Production House Company: Patria 1821Producciones
Producer: Sandra Duque T.
Director: Reichart De Alcocer
DOP: Miguel Valencia
Ligthing: Lander Torres
Cameraman: Jessica Steiner
Editor: Sebastian Castro
Editing Company: Patria 1821 Producciones
Music: Franjo Antich
Sound: Franjo Antich
Post: Makaco
Animation: Makaco
Other Credits: Supervisor De Produccion: Pierina Ravizza

Skin Deep: Best Actor in a Spritzing Role

Move over, male models. The face of men’s fragrance is now a leading man from the big or small screen.

    

Libreria Norma: Don Quijote

Advertising Agency: DDB, Bogota, Colombia
Chief Creative Officer: Rodrigo Bolívar
Executive Creative Director: Rodrigo Dávila
Creative Director: Juan Carlos Palma, Juan Carlos Espitia.
Copywriter: Juan Alvarado
Art Director: Mario Siabatto
Illustrator: Ciro Starling, Gian Carlo Pirilli, Mario Siabatto
Producer: Isabel Páez
Account: Luisa Giraldo, Isabel Serna, Hamilton Peña

Battered Ballerina Skate Decks – Henry Leutwyler’s Skateboards Depict Grace and Grit (GALLERY)

(TrendHunter.com) Photographer Henry Leutwyler has built his career capturing the pain and passion of New York City ballerinas. One of his most telling shots of Megan LeCrone’s feet have been imposed onto two…

Sen. Jay Rockefeller Blasts Ad Industry In Senate Hearing Over Do Not Track


Today’s Senate Commerce Committee hearing on the status of Do Not Track development was among the most heated of any recent privacy-related hearing in memory.

Senator Jay Rockefeller, Commerce Committee Chairman, had few kind words for the digital ad industry or digital data collectors during the hearing. Industry is “dragging its feet” on development of Do Not Track, said the Democrat from West Virginia, “and I believe they are doing it purposely.”

Launching into a tirade against the ad industry’s rhetoric on DNT regarding its potentially negative impact on ad targeting, digital publishers, and the Internet ecosystem, Mr. Rockefeller was adamant that he wanted “to get to the bottom of this controversy,” referencing the stalled efforts of the World Wide Web Consortium’s work towards developing a DNT standard.

Continue reading at AdAge.com

Genesis Animation

Genesis est le nom de cette belle vidéo d’animation réalisée pour le Pictoplasma Festival de Berlin 2013, réalisé par Francisco Miranda et Guillermo Daldovo. Une animation signée Malevo proposant de découvrir avec des choix visuels impressionnants toutes les étapes de la création de la vie. A découvrir dans la suite.

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Allergy Sufferers, These Flowers Are Sure to Freak You Out


Continue reading at AdAge.com

Lifestyle Brands Appeal to Vimeo’s Creative Community

One hundred million Internet users watch online video each day. So, how can a brand possibly be heard and seen above the din?

According to Venture Beat, Vimeo has launched a new marketing product called Brand Creative Fund to connect brands and filmmakers, and provide consulting services to brands on how best to create content for Vimeo loyalists.

The first brand taking part in the Fund is Lincoln Motor Co. The first short film funded by Lincoln will become available next Tuesday, April 30. Each following Tuesday, another short film and behind-the-scenes video will launch. Today, four introductory clips about the short films are available online.

“This is a new ad offering that brings brands into the Vimeo experience,” Vimeo CEO Kerry Trainor told VentureBeat. “We’ve always had ads on the site, but we don’t want to do anything disruptive.”

Thankfully, he refrains from calling this initiative Native Advertising.

“We call it Brand Creative Fund because it’s a little different than a media buy in that a brand comes to the table with funding to distribute and create media,” Trainor said.

The post Lifestyle Brands Appeal to Vimeo’s Creative Community appeared first on AdPulp.

Comically Crude Pop Art – Gregoire Guillemin Shows Famous Characters Behaving Badly (GALLERY)

(TrendHunter.com) French artist Gregoire Guillemin takes some of pop culture’s most famous characters, and humanizes them in his pop art collection. The viewer gets to see these super heroes and Disney characters…

JC Penney Hires Y&R to Help With Turnaround


After a quick round of meetings with a handful of agencies, Sergio Zyman — the marketing consultant and former Coca-Cola exec brought on by the embattled retailer to help it chart a new course — has hired Y&R as its new creative agency of record.

“We’re excited to partner with Y&R on the implementation of our consumer marketing campaigns this year,” the company said in a statement. “Y&R is a highly regarded agency, and their strategic and creative contributions will help build JC Penney brand loyalty, as well as connect with customers during key shopping periods.”

By bringing on a big Madison Avenue agency, Mr. Zyman’s approach is decidedly counter to that of the former management, which dropped Publicis Groupe’s Saatchi & Saatchi to work with smaller independent shops, including Mother, New York, and Minneapolis-based Peterson Milla Hooks. JCP declined to comment on whether it would still work those agencies.

Continue reading at AdAge.com

Financial Porno

See what lurks in the underbelly of the Rich List.

The latest Rich List is out – the epitome of what author Les Leopold calls, “financial pornography.” As he illustrates in his latest article on AlterNet, “While nearly 15 million Americans still can’t find jobs due to the 2008 Wall Street-created crash, the top hedge manager, David Tepper, earned $1,057,692 an hour in 2012 – that’s as much as the average American family makes in 21 years!”

1 Wall Street hour = 21 years of hard work for the rest of us.

This perverse equation is what Leopold calls “America’s new math.” The 10 hedge fund managers combined went home with $10.1 billion in 2012, which is more than enough to hire 250,000 teachers or 196,000 registered nurses.

The craziest part is not how filthy rich these financial overlords are, nor how corrupt their means of obtaining wealth is, but that we – the public – do not even know what it is that hedge fund managers do.

Leopold’s latest book, How to Make a Million Dollars an Hour: Why Hedge Funds are Siphoning away America’s Wealth explains how hedge fund managers make 50 to 100 times more than top athletes, movie stars, CEOs, lawyers, doctors and celebrities, but their activities are treated like top priority FBI secrets.

A hedge fund, just in case you were still wondering, is a “special” investment for the mega-rich – as Leopold explains, “they are investments for ‘sophisticated’ investors and institutions who have the resources to gamble for ultra-high returns.” But many, pressing questions remain, like “How is it possible for hedge funds, most with fewer than 100 employees, to make more money than corporations with tens of thousands of employees?” Leopold asks, “Is there any evidence to suggest that hedge funds succeed in large part because they have found ingenious ways to cheat? If so, how widespread is the cheating?” He continues:

We also are told that these guys (and yes, they are all guys) make big bucks because they’re terrific gamblers, the very best poker players in the financial world. But that’s a misleading analogy. Evidence suggest that many are more like card sharks. They don’t really want to gamble. Instead they always seeking to bet on a sure thing. Better yet, they would prefer to create a rigged bet.

Here’s a list of known ways that hedge fund managers play card shark…

  1. Insider trading
  2. Designing financial products that fail so they can collect the insurance
  3. Manipulating the media – rumor mongering
  4. High frequency trading
  5. Tax breaks for Hedge funds

But don’t despair yet! Leopold offers three straightforward solutions as to how we can halt this runaway corruption.

  1. Get rid of the carried interest loophole.
  2. Endorse the Robin Hood Tax.
  3. Support full disclosure on exactly how Hedge Funds make their money.

Read more about the risky business of these financial porn stars, and how we can stop them, here.

Read more on Adbusters.org

QuestChat Helps Lovers Avoid Incestuous Situations

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Ever have one of those jump-into-bed-quick encounters only to realize there are certain things you really don’t know about your partner? Forgetting their name, of course, is the classic one but in this video for Quest Chat, our two passionate lovers make a shocking discovery that, thankfully, isn’t likely to happen all too often.

‘Baby Got Back’ Is Back Again, This Time in a Charmin Commercial

In the annals of advertising, there are some songs we just keep coming back to. "Baby Got Back" is one of them. From hawking Burger King's SpongeBob meal to bustin' out the D-grade talent for Butterfinger, Sir Mix-a-Lot's timeless 1992 ode to wide rears is basically an advertising supersong. Still, I didn't see a brand like Charmin leveraging the ditty by taking its tubby animated bears and having them break into the worm from the unmitigated joy that comes from having a nice clean ass. Clearly, Charmin itself is a little shocked, which is why the latter half of the video consists of the red bear staring with disbelief at the breakdancing, ass-slapping blue bear. I mean, you can "Enjoy the go," and then you can revel in Rabelaisian ecstasy. Anyhow, if you like big prizes, you can like Charmin on Facebook and partake in the Charmin Baby Got Back Sweepstakes.

    

Lexus: Oneway

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Advertising Agency: Porta, Santiago, Chile
Creatives Directors: Kiko Carcavilla, Cristian Kemp, Sebastian Collantes
Copywriter: Rafael Pabon
Art Director: Alvaro Padilla

Lexus: Lexington

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Advertising Agency: Porta, Santiago, Chile
Creatives Directors: Kiko Carcavilla, Cristian Kemp, Sebastian Collantes
Copywriter: Rafael Pabon
Art Director: Alvaro Padilla

NBC Universal Adds 24/7 Game Show and More Digital-Enhanced Programming


NBC Universal has announced a lengthy list of multi-screen initiatives ahead of its digital upfront presentation on Wednesday night.

The centerpiece is “The Million Second Quiz,” NBC’s new live competition series. The show is being marketed as the first fully convergent TV experience, where viewers will be able to watch a 24/7 live stream and play along at home in real time. Contestants first compete online before being selected to appear on air.

The show will air in prime-time, live, from a gigantic hourglass structure in the middle of New York City, which will also serve as the living quarters for the four on-air players.

Continue reading at AdAge.com

Authentic Brands Attract, And Deserve, Authentic Scrutiny

Last week, I posted some contrarian views on Dove’s “Real Beauty Sketches” idea. Writing in Forbes CMO Network, Will Burns leaps to the defense of Dove and smacks down the criticism of the video, calling the criticism “ugly” and “absurd.”

Burns is off the mark here with his characterizations. There’s nothing ugly or absurd about the reaction to Dove’s advertising idea. When people feel a personal, visceral reaction to an advertising idea and express that opinion, it’s terrific. Even if someone misinterprets an idea or projects their own feelings onto it, it’s still valid, as advertising is a subjective art. It means we as advertising people have touched a nerve, and hopefully it leads to productive discussion. There aren’t any mass boycotts, protests in the street, or violence related to this Dove campaign. That would be “ugly” and “absurd.”

Encouraging discussion, positive and negative, is something more brands should aspire to.

It’s no surprise that brands which have emphasized a belief system or aspirational messages — Dove, Nike, Apple, Tom’s Shoes, Chick-fil-A, Whole Foods, and many others — have found themselves the object of criticism. Any business practice or customer experience that seems to be contradictory to the ideals professed in the advertising or marketing gets a closer look.

As consumers, and as marketing people, we criticize because we love. We criticize because we care. We want brands and companies to live up to the values they preach.

It’s the subject of my new column on Talent Zoo.

The post Authentic Brands Attract, And Deserve, Authentic Scrutiny appeared first on AdPulp.