Hasta La Creative!

NBC is upgrading late-show host Jimmy Fallon’s studio in New York, a potential new home for “The Tonight Show” when Mr. Fallon takes over from Jay Leno, according to a person with knowledge of the situation.

A decision about when that happens hasn’t been made, the person said, but signs suggest it will be sooner than executives planned before ABC moved “Jimmy Kimmel Live” to 11:35 p.m. from after midnight, putting him in position to start winning younger views who now watch the older Mr. Leno and CBS’s David Letterman.

Mr. Leno, 62, is under contract until September 2014, and Mr. Fallon, 38, is the frontrunner to succeed to him, said the person. The New York Times reported Wednesday that the network had made a commitment to Mr. Fallon to take over by late 2014.

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While the plot lines on TNT and TBS shows will take twists and turns this year, one thing is for sure: The characters on “Dallas,” “Rizzoli & Isles,” “Franklin & Bash” and other original series on the sibling networks will only drink beers from MillerCoors.

That is because the brewer and Turner Broadcasting have struck an exclusive deal that makes the marketer’s brands the only beers featured in product placements, ranging from cans and barware to tap-handles and even trucks. While other marketers have reached similar accords with individual TV shows, this deal is unique for its breadth. It also shows the length marketers must go to in order to reach consumers in an era of ad-skipping technology and smart-phone wielding distracted viewers.

“This is a marketing first,” said Stevie Benjamin, the brewer’s media director. “We will be the only company in our category to have the product integration into all the original Turner programming across their networks. In the past it’s been one or two shows or no exclusivity at all. This is a much deeper relationship.” The brewer’s focus is “how do we entertain consumers,” she added, “because just advertising is not enough to break through.”

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Martin Luther King conquista a reforma da legislação imigratória, Anne Frank ganha o Prêmio Nobel da Literatura com seu novo livro, Harvey Milk expande a igualdade de direitos LGBT, Yitzhak Rabin celebra as duas décadas de paz entre Israel e Palestina.

Esse é o mundo fictício imaginado pela organização Anti-Defamation League, que completa 100 anos de existência. Manchetes que poderiam sair nos jornais de 2013, caso vivêssemos em uma sociedade sem ódio, sem homofobia, sem racismo e anti-semitismo.

Um caso raro em que “Imagine” do John Lennon é usada com propriedade nos dias de hoje.

Criação da Publicis Kaplan Thaler.

Post originalmente publicado no Brainstorm #9
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Corinthians is a top football team in Brazil. In the end of 2012 they went to Japan to play the World Clubs Tournament. Brahma, a beer brand in Brazil had just started sponsoring the club and wanted to send fan messages to the team in Japan, but they didn’t chose to do it in an usual way. They got the fans’ messages delivered by a real hawk, the clubs’ official mascot. Here’s a campaign that brings falconry into the 21st century.

Advertising Agency: Africa, Brazil
Creative Directors: Rodrigo Saavedra, Vinicius Benevides
Copywriter: Rodrigo Saavedra, Bruno Costa
Art Director: Vinícius Benevides, Estefânio Holtz, Lucas Reis,
Account team: Ricardo Kalef, José Eduardo Schwartsman
Producer: Mariane Goebel
Strategy team: Daniel Prestes, Felipe Santini
Executive Creative Directors: Sergio Gordilho
Production Company: Santa
Director: Gustavo Rodrigues
Executive Director: Daniel Cecconello
Post-production company: Santa
Audio Post-Prod. Company: Antfood

To celebrate its 100th anniversary, the Anti-Defamation League has released this stirring film created out of Publicis Kaplan Thaler that explores what would happen if the words of John Lennon’s famous solo hit, “Imagine,” came true.

In this fictional universe without homophobia, anti-Semitism and racism, the lives of world-changers like Anne Frank, Daniel Pearl, Martin Luther King, Jr., Matthew Shepard and Yitzhak Rabin are not cut short. Rather, they live on and continue their activism into old age.

All of the families of those featured in the spot generously gave their support for the film, including Yoko Ono, who, according to the agency helped secure the rights for Lennon’s original “Imagine” track to be used in the film.

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Nielsen is going beyond trying to track everything you watch to tracking everything you buy — adding data from what an executive said is “virtually all” credit and debit-card purchases plus bank statements, including online bill payments and paper checks, to what it already gets from food and drugstore purchases.

Nielsen is anonymously matching all that data through an undisclosed third party to members of its TV ratings panel, an executive of the company told Advertising Age, and plans to expand such matching to online and other measurement services. Linking TV audiences to their purchases has been available to packaged-goods marketers for a few years through Nielsen Catalina Solutions and elsewhere based on data from retailer loyalty programs. But Nielsen’s broader data set opens the capability to telecom, restaurant, travel, entertainment, financial services and virtually all retail advertisers.

That represents 37 billion transactions, $4 trillion in sales and $10 billion in ad spending annually, said Nada Bradbury, senior VP-global product leader of Nielsen Buyer Insights, in a presentation Tuesday at the Advertising Research Foundation Re:think 2013 Conference in New York.

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Voici Justin Kurland : une photographe américaine qui a décidé lorsque son fils avait 3 mois de partir en road-trip et de l’emmener avec elle jusqu’à ses 5 ans. Cette expérience, l’artiste en a fait part dans le livre collaboratif « How we do both : Art and Motherhood » contenant des images très touchantes.

The taxicabs in Denver are a bit hornier than usual, and it's all science's fault. Carmichael Lynch put ornamental mammoth tusks on a fleet of cabs to drum up attention for the Denver Museum of Nature & Science's "Mammoths and Mastodons: Titans of the Ice Age" exhibit. The cool thing about this idea is that when the exhibit ends, they can keep the tusks and do cab jousts for charity.

The Cannes festival continues to go beyond handing out hardware, for the first time offering ad folks venturing to the South of France a crash course it promises can help agencies and marketers to replicate Swedish creativity around the world.

Dubbed Made@Sweden, the course is described as a three-day creative immersion in lectures and workshops put together by the Swedish Institute and the Cannes Lions International Festival of Creativity.

The festival noted that brands emerging from Sweden include Ikea, H&M, Absolut Vodka, Skype and Spotify. Many of Sweden’s top creatives, such as Matias Palm-Jensen, Andreas Dahlqvist and Linus Karlsson, have gone on to international agency careers. And independent Swedish agencies like Forsman & Bodenfors do campaigns for clients such as Ikea that are admired around the world.

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