At Cannes Festival, Learn How To Be Creative Like a Swede
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The Cannes festival continues to go beyond handing out hardware, for the first time offering ad folks venturing to the South of France a crash course it promises can help agencies and marketers to replicate Swedish creativity around the world.
Dubbed Made@Sweden, the course is described as a three-day creative immersion in lectures and workshops put together by the Swedish Institute and the Cannes Lions International Festival of Creativity.
The festival noted that brands emerging from Sweden include Ikea, H&M, Absolut Vodka, Skype and Spotify. Many of Sweden’s top creatives, such as Matias Palm-Jensen, Andreas Dahlqvist and Linus Karlsson, have gone on to international agency careers. And independent Swedish agencies like Forsman & Bodenfors do campaigns for clients such as Ikea that are admired around the world.
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