50,328 dominoes, to be exact. How’d they do it? With seven Domino Experts (cool, yet random), 1 protege (not as cool, more random), and “top secret domino stackers.” Can we just stop for a second and talk about the Domino Experts? They all look like older versions of kids from the Diary of a Wimpy Kid trilogy, and I’ve never even seen those movies.
Putting together this appreciative gesture took 120 hours of labor. However–I hate to do this–there’s a grammatical error. The “We Like You Too” should actually read, “We Like You, Too.” They never said the Domino Experts were Punctuation Masters.
No word yet on what Domino’s will do for their 163,000 Twitter followers, but let’s hope the protege becomes the eighth Domino Master whenever that time comes. CP+B credits after the jump.
Existiu um tempo em que os memes duravam um tempo considerável. Talvez um mês, depois poucas semanas, e cada vez menos a cada nova piada incessantemente compartilhada, remixada e parodiada. O onímodo Harlem Shake teve vida ainda mais curta, o que já me faz imaginar quantas horas irá durar a próxima onda.
A Volkswagen, ciente de que o bonde já passou, resolveu usar o meme em um comercial, mas não do jeito que se espera. Não devemos nos enganar, é claro, pois a marca também quer viralizar. Duvido que isso aconteça, mas a sacadinha veio em boa hora.
Television pilots are moving from networks to streaming services online, Fox plans to take on ESPN with Fox Sports 1 and San Francisco becomes a center for innovative advertisers.
Radio-network company Dial Global and music ID app SoundHound have inked an exclusive deal to extend radio ad campaigns and sponsorships onto mobile phones through a platform called SoundHound for Radio.
SoundHound, like Shazam, lets people identify a song playing in their immediate vicinity simply by opening the app and holding their phone up.
This is how SoundHound for Radio works: Radio listeners will hear a call to action either from a radio host or in a radio ad to use their mobile phone to “SoundHound” the broadcast. Listeners don’t have to open the app immediately, but can do so over a specified period of time that could be a few hours. Once they do so, they will be greeted with elements such as exclusive content, contest-entry forms or other sponsored promotional opportunities.
Warde is a fabrics store that has been in most Lebanese homes for 130 years. This commercial is about the journey we all make in search of a place. A place that feels like home. This is our quest for home.
The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others.
Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Director: Maarten Dobbelaar, Rick Coolegem
Art Director: Maarten Dobbelaar, Tim ten Dam
Copywriter: Rick Coolegem, Jan Bosch
Camera: Bycen Molenaar
Production: DPPLR
Whenever I write about zombies, I tend to bury the lead. That's a grave mistake. Anyway, here's a case study about how the Darewin Agency used social media to make The Walking Dead a hit on France's NT1 TV network. On its Walking Dead site, NT1 advised people to avoid a "zombie virus" by avoiding the #walkingdeadNT1 hashtag, which naturally prompted people to use it. Within moments of posting the hashtag on Twitter or Facebook, users were suddenly followed by hoards of virtual zombies. (Maybe those new followers were just average French people. Undead or Parisian … it can be tough to tell.) Contrast this campaign—in which 30,000 users were "attacked" by zombies in less than two weeks, with 550,000 impressions tallied—with this Walking Dead stunt from Toronto, where a finger was chopped off a pair of giant zombie hands each day until the series' return to TV. Effective for sure, but the French effort required more braaaains. Via Adverve.
Les équipes du studio belge Coming Soon ont imaginé cette création magnifique à la craie de 7 mètres sur 3 pour l’annonceur Modus. Avec un direction artistique signée Jim Van Raemdonck, cette fresque typographique est à découvrir en images et en vidéo dans la suite de l’article.
Yes, fellow ad geeks. Your favorite TV show is coming back. On April 7, AMC will debut season 6 of Mad Men, the Matthew Winer show that chronicles the advertising business in the 1960’s.
The promo is very quick and consist of black and white stills. Don does not look happy.
We should start by noting that it was admittedly hard to resist posting about this since we are briefly mentioned and all. Hell, who couldn’t use a mid-day ego boost? Besides the name-check, though, we were somewhat intrigued by this lengthy, perhaps Being John Malkovich-inspired self-promo for the Pittsburgh Advertising Federation’s 2013 ADDYs, which took place last Friday (recap here).
In a clip that we say tops whatever the Dallas ADDYs came up with this year, we learn what a creative’s mind looks like when he or she is out of ideas, a barren wasteland of cliches, sex toys and worries about being called a “hack” (which, unfortunately, is quite a familiar term in these parts). The only downside to this clip, penned by OgilvyAction copywriter Jacob Bofferding, is the protagonist being the ultimate hipster creative cliche, which we’ve seen way too many times this year thanks to the deluge of 72andSunny-createdSamsung Galaxy spots. Other than that, we can think of worse ways to kill a few minutes.
Sou apaixonada por leitura desde que me entendo por gente. Um livro na mão me traz muita inspiração, inclusive nos dias de hoje com tanto conteúdo disponível na internet.
E mesmo que o mundo tenha mudado, transformado a roda de amigos em Facebook e o álbum de fotos em Instagram, o livro pode trazer uma experiência diferente de todas as outras.
Através de uma iniciativa colaborativa, agora é possível estender esta experiência aos brasileiros que são carentes de cultura. O projeto Leitura Alimenta convida as pessoas a doar seus livros para serem entregues junto com cestas básicas distribuídas para famílias em todo o Brasil.
O projeto está sendo realizado pela Livraria da Vila e a distribuidora Cesta Nobre em parceria com a agência Leo Burnett Tailor Made.
Uma ideia com pitada de responsabilidade social que dá gosto.
So it would seem that the weird Lana Del Rey music video produced by Jaguar was merely a tease foreshadowing bigger things to comes. In fact, Del Ray’s four-minute warble-fest “Burning Desire” is actually the soundtrack to a new short-film that heavily integrates the Jaguar F-Type, Desire.
Starring Golden Globe-winning actor Damian Lewis (Homeland) and Shannyn Sossamon (who’s been kind of quiet since starring in such films as 40 Days and 40 Nights and Wristcutters: A Love Story), Desire is the result of a collaboration with Jaguar, Ridley Scott Associates and agency Brooklyn Brothers (the guys behind the Alec Baldwin/John Krasinski New Era spots). The short film has no official release date beyond “spring,” and a press release describes it as “a story of betrayal, retribution, passion and greed.”
In a statement, Lewis says of his involvement, “Working with the director Adam Smith from Ridley Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I’m looking forward to being the first to drive the F-TYPE in film.”
Of course, this isn’t the first time we’ve seen a car company give its marketing a turn for the cinematic. In fact, it’s been over a decade since BMW Films’s Clive Owen-starring series The Hire gained critical acclaim for its groundbreaking approach to car advertising. In 2013, will the same sort of execution move F-Types? I suppose we’ll find out soon.
(TrendHunter.com) Matchstick design is fairly common these days. Wood is not the most flexible material to work with, but artists seem to enjoy the challenge of optimizing and working with its burnt form in intricate…
THE ORIGINAL?
Kiwi Kleen toilet cleaner – 2008
« Because you never know who else
has been sitting there »
Source : Adsoftheworld, Cannes Archive
Agency : Grey (Hong Kong)
LESS ORIGINAL
Hygienex – 2013
(disposable paper toilet seat cover)
« Safe yourself from bad ass »
Source : Adsoftheworld
Agency : Grey (Indonesia)
SodaStream has backed down from the threat of taking legal action against Clearcast after the regulator banned the broadcasting of its global “SodaStream effect” global ad, citing high legal costs and the “protracted nature of the process”.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
