Wing Creates Spotify ‘Playlust’ to Promote Condom Use for Lifebeat

PlaylustIn a sign that the agency is expanding beyond their Hispanic roots, Wing has created “Playlust,” a series of commercial-free Spotify playlists promoting safe sex for non-profit AIDS prevention and education program Lifebeat. The program is part of a “Sex with no ads and no HIV” initiative aimed at young adults, which sees Wing handing out information and condoms at music venues in the New York area, along with directing folks over to “Playlust.” It’s a great way to offer a service (taking the commercials out of Spotify) people will value in order to draw attention to your cause.

“A few years ago, you might do a traditional ad campaign about using condoms,” explained Favio Ucedo, chief creative officer at Wing. “But there are too many pitches and messages aimed at Millennials. You have to add value.”

The program grew out of conversations at Wing about employees’ favorite songs for the bedroom. “We knew that people already made mix tapes (for atmosphere),” said copywriter Marc Duran. “In this case, we just did it for them.”

The playlists all have suggestive names, like “Don’t Expect Breakfast,” “My Roomate Isn’t Home” and “In The Morning It’s Going To Be Awkward.” Clearly, “Playlust” comes with a sense of humor. There’s even a one song playlist entitled “Even If You’re A 1 Minute Man.” Mostly these playlist are filled with the kinds of songs you’d expect for a campaign aimed at youngsters, with the likes of Rihanna, Lana Del Rey and Pharrell Williams, to name a few (surprisingly Daft Punk’s “Get Lucky” does not make an appearance). I’m not sure what it says about me that the playlists I find most appealing are “Cougar’s Closet,” “Rock Me Tender” and “The Spooning After,” but there you have it. Stick around for a couple playlists after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Jaguar Adapts ‘It’s Your Turn’ for a Digital Audience

Jaguar’s campaign for the 2014 F-Type invites people to test drive the car. In the broadcast ad, a driver speeds down various spectator-lined roads around the world. Finally he slides to a stop and tosses the keys to the next handsome man in line. “It’s your turn,” he says.

To adapt their ad for a digital audience, Jaguar’s agency Spark44 apparently designed a takeover ad in which the F-Type drives across the screen and the driver tosses his keys “straight towards the screen.” This sounds cool, conceptually. But in the demonstration I saw, Jaguar’s ad looks like any other pop-out video. It’s basically the broadcast spot with less acting.

The spot is, however, packaged with Jaguar’s social campaign #MyTurnToJag, which offers participants the chance to win the “test drive of a lifetime.” The brand’s resulting Facebook page is reflective of its enthusiastic fans.

Jaguar’s done cool creative work before, hiring Lana del Rey to sing their soundtrack and making a short action-packed film. This digital spot just isn’t all it promises, and I couldn’t care less about watching another typical vroom-vroom car commercial. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Jaguar, RSA Release ‘Desire’ Trailer Starring Damian Lewis

So it would seem that the weird Lana Del Rey music video produced by Jaguar was merely a tease foreshadowing bigger things to comes. In fact, Del Ray’s four-minute warble-fest “Burning Desire” is actually the soundtrack to a new short-film that heavily integrates the Jaguar F-Type, Desire.

Starring Golden Globe-winning actor Damian Lewis (Homeland) and Shannyn Sossamon (who’s been kind of quiet since starring in such films as 40 Days and 40 Nights and Wristcutters: A Love Story), Desire is the result of a collaboration with Jaguar, Ridley Scott Associates and agency Brooklyn Brothers (the guys behind the Alec Baldwin/John Krasinski New Era spots). The short film has no official release date beyond “spring,” and a press release describes it as “a story of betrayal, retribution, passion and greed.”

In a statement, Lewis says of his involvement, “Working with the director Adam Smith from Ridley Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I’m looking forward to being the first to drive the F-TYPE in film.”

Of course, this isn’t the first time we’ve seen a car company give its marketing a turn for the cinematic. In fact, it’s been over a decade since BMW Films’s Clive Owen-starring series The Hire gained critical acclaim for its groundbreaking approach to car advertising. In 2013, will the same sort of execution move F-Types? I suppose we’ll find out soon.

New Career Opportunities Daily: The best jobs in media.

Lana Del Rey – Born to Die

Voici le premier clip officiel de Lana Del Rey sur le titre “Born to Die”. Un superbe univers et une mise en scène par le réalisateur français Yoann Lemoine (Woodkid), sur une production d’Iconoclast et une post-production de One More Prod. A découvrir en vidéo dans la suite.



lana6

lana3

lana4

lana2

Previously on Fubiz

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook