Hasta La Creative!

While content marketing may be the buzzword dujour, there’s some credence to the notion. After all, people need the right information at the right time when they are researching and deciding what to buy.

In this Yesler whitepaper, part of the Adrants whitepaper series, you will find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle.

In the whitepaper, you will learn:

• How to use content to spark an ongoing conversation with prospective buyers
• How to determine what kinds of content best meet the needs of your prospective buyers
• The importance of buyer personas and communication channel preferences
• What pitfalls to avoid as you create content for your own content marketing efforts

Download the whitepaper now and learn how to properly develop and map your content marketing to the needs of your customers.

(TrendHunter.com) These sleek and stylish rocking chair creations are a great example of how far furniture designs have evolved over the years, with traditional furnishings being outfitted with futuristic and…

Internacional Amnesty and DM9Rio launches “Censored Tweet”

Anistia Internacional (International Amnesty), present in nearly 150 countries for over 50 years, once again offers an office in Brazil after ten years. The organization, which has chosen on Human Rights as a work focus, has the support of DM9Rio in its communication. In Brazil, the organization will undertake a broad effort to mobilize citizens in defense of Human Rights and, in its first major action, will address the theme “freedom of expression”.

The yearnings for freedom of expression have been highlighted by the Arab Spring uprisings and by the mobilizations and disputes involving the new information technologies – in 2012, the United Nations started to consider Internet access as a Human Right. But censorship remains a problem in several countries. How to call people’s attention to the subject in this new era of online activism? Anistia Internacional (International Amnesty), in partnership with DM9Rio, launches “Censored Tweet” – www.tweetcensurado.com.br.

It is a mechanism in which people can tweet black bars of censorship, as if the tweets were being banned in your timeline. At the end of “censored tweet” there will be a non-identified link encouraging followers to click and unravel the action. That will also invite internet users to join the movement by creating their own “censored tweets” automatically. The concept is: “In many countries, this is what happens to those who try to express themselves.” The project’s page is available in five different languages ??and automatically recognizes the country where it is being accessed from.

URL: www.tweetcensurado.com.br

Advertising Agency: DM9Rio, Brazil
Creatives: Guilherme Cunha, Ana Novis, Konjedic Leonardo, Rafael Ferrer, Rodrigo Dorfman and Igor Quintella.
Creative Director: Álvaro Rodrigues and Diogo Mello
Contact: Ciça Mattos and Márcia Feitosa
Project Manager: Anderson Passos
Producer: Cabana Criação
Approved by: Atila Roque, a Soledad Dominguez and Thais Herdy

The explosion of online dating reflects a broader shift in society toward a demand for instant gratification, but can commitment still thrive in a world of unlimited choice, asks Nicola Kemp.

Cette bulle transparente faisant office de salle de bain mobile Transparent Mobile Bubble sera présentée au salon ISH à Francfort du 12 au 16 mars 2013. Développée par German Sanitation Industry en collaboration avec Messe Frankfurt, ce projet veut selon eux combler le besoin de liberté et de relaxation.

Carlsberg is understood to have appointed Santo Advertising to handle its global ad account.

Se na Alemanha a ação para o lançamento do desodorante Nivea Stress Protect foi bastante intensa, no Reino Unido a marca optou por uma abordagem mais intimista e digital, envolvendo o público com a história de um casal em seu primeiro encontro – uma situação um pouco menos estressante do que ser caçado pelas autoridades em um aeroporto, mas que também exige uma dose extra de controle.

Ao acessar o canal de Nivea no YouTube, os internautas podem interagir com a cena, clicando em alguns objetos do cenário que irão causar algum tipo de desconforto para a garota. É engraçadinho.

Post originalmente publicado no Brainstorm #9
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Game, the beleaguered gaming shop, has taken time out from dealing with the aftermath of administration to run a light-hearted ad making fun of the horsemeat scandal.

In the past three years Sprite has been so quiet in the market to the point of non-existence. We were tasked to bring it back to life, in full force as a no bullshit brand – in the heavily censored KSA. We did that through comedy, by creating a platform that’s as refreshingly honest as our brand.

Sprite Minalakhir was born, with a 5-minute video series taking an honest spin on life. These videos were broadcasted on YouTube, the Minalakhir-website, Facebook page, and Twitter account.

Once Minalakhir was launched, the young Saudis were quickly following our series after relating to the refreshing honest perspective to their daily social struggles and life. And because Saudis feel more comfortable expressing themselves online where restrictions are decreased, they were encouraged to contribute in discussions on our Facebook page, Twitter account, and Minalakhir website.

The introduction of customized competitions with every episode proved to be a big success. Tailored questions were designed to encourage viewers to engage and express themselves around a certain topic, or simply have fun by interacting with the video to find hidden prizes.

We grew from only 53 fans on our Facebook page at the beginning of the campaign to around 400,000 Active fans, with over 6,000 participations in the competitions alone. The show went from almost getting canceled, to hitting over 5.5 million views… and counting.

Advertising Agency: OgilvyOne Middle East, United Arab Emirates, Dubai
Creative Director: Fabian Roser, Sally Tambourgi
Copywriter: Hadeel Ahmad
Designer: Nadine Hallak, Mahesh Powar
Client Service Director: Sean Hart
Account Director: Sevim Oezdel, Tarek Shawki
Account Manager: Tara Page-Gelman
Planner: Nick Moore
Regional Director: Nabil Moutran
Executive Digital Producer: Yousuf Baqir
Web Developer: Mohammed Sayeed
Software Development Manager: Qainan Idris

Para marcar os 85 anos da festa do Oscar, a equipe de designers do site Shutterstock resolveu prestar uma criativa homenagem aos títulos indicados na categoria melhor filme. Amor, Argo, Indomável Sonhadora, Django Livre, Os Miseráveis, As Aventuras de Pi, Lincoln, O Lado Bom da Vida e A Hora Mais Escura ganharam uma série de pôsteres em versão pop art.

Cada um dos cartazes foi pensado a partir de obras de grandes artistas, como Keith Haring, Jasper Johns, Andy Warhol, Robert Indiana, James Rosenquist, Robert Rauschenberg e Roy Lichtenstein. Há, ainda, o caso de O Lado Bom da Vida, inspirado na técnica do silkscreen ou ainda Lincoln, que foi bastante certeiro com seu programa teatral.

Post originalmente publicado no Brainstorm #9
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