Hasta La Creative!

Advertising School: Myong-ji University, Yongin, South Korea
Creative: Dongsoo Lim

“Histor. At home in every colour.”

Advertising Agency: Ogilvy & Mather, Amsterdam, The Netherlands
Creative Director: Darre van Dijk
Art Director: Dylan Putman
Copywriter: Jochem Rijlaarsdam
Photographer: Marc van Oene

Confirmados os dois GP’s de Cyber em Cannes Lions 2012, a Nike e R/GA podem repetir a performance de 2007. Naquele ano, o Nike+ foi premiado com GP na categoria e, dois dias depois, levou também um Titanium Lion.

O Grand Prix de Cyber em 2012 vai para a pulseira Fuelband, que é basicamente um Nike+ no braço ao invés do tênis, mas ainda carregando o discurso de campanha publicitária que é na verdade um produto, vendido nas lojas.

O outro GP na categoria foi para o projeto “Curators of Sweden” da agência Volontaire para o Instituto de Turismo da Suécia. A campanha colocou o perfil @sweden no Twitter não mão de todos os cidadãos do país.

Chamado de “o perfil de rede social mais democrático do mundo”, qualquer um podia transmitir aos seguidores as suas opiniões e dicas sobre a Suécia.

O Brasil ficou só com três míseros Leões de Bronze na categoria, e dois deles são essencialmente vídeos: Getty Images: “From Love to Bingo” (AlmapBBDO), Volkswagen: “The Original Click” (AlmapBBDO) e Easy Way: “Easy Way Test” (Loducca)

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Cossette, Canada
Chief Creative Officers: Matt Litzinger, Dave Daga
Creative Directors: Bryan Collins, Rob Sweetman
Art Directors: Bart Batchelor, Rob Sweetman
Copywriter: Mike Felix
Producer: Wendy Moriarty

There's an odd misconception about what is the right agency size for a brand, though other factors are much more important.

Brands and agencies can learn more from venture capitalists, said Nick Pahade, who is applying a background in tech entrepreneurship to running Initiative North America.

Para mostrar como a sua internet é realmente rápida, a Orange resume um relacionamento em tempos de conectividade. Ou melhor, como um sem noção pensa em tudo antes mesmo do primeiro beijo.

Apesar desse extremo, isso acontece com frequencia no Facebook, não? Cidadão muda o status de relacionamento precocemente, e na semana seguinte altera de novo: “solteiro”.

A criação é da Publicis Conseil de Paris.

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O GP de Design é quase um simples relatório anual da empresa Austria Solar, mas ele tem um detalhe que mereceu o prêmio: Só pode ser lido sob a luz do sol.

A criação é da agência alemã Serviceplan, que já tínhamos publicado por aqui no mês passado.

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In Project Re: Brief, we’ve re-imagined Coca-Cola’s classic ‘Hilltop’ commercial for a modern audience, in the digital age. Fulfilling the promise of the original ad, it allows users to connect with strangers by sending a Coke around the globe to an unsuspecting recipient, making the world feel just a little bit smaller. The ad can be experienced on mobile phone apps in Google’s AdMob network, across iOS and Android devices. Made possible through AdMob rich media ads, coupled with custom-designed vending machines, viewers can truly ‘buy the world a Coke’, with a few taps on their mobile phones. A viewer can decide where to send a Coke by selecting one of many machines located around the world, from New York City, to Cape Town, to Buenos Aires. They can then add a custom text message to personalise their Coke delivery. Google Translate converts these messages on the fly, breaking down the language barrier across countries. A dynamic video with Google Maps, Street View, and composite motion graphics shows the Coke’s journey from the viewer’s current location to the vending machine across the globe. Users can wait for confirmation of their Coke’s delivery, or enter an email address to be notified later. Once the Coke is delivered, recipients are not only treated to the generosity of a stranger thousands of miles away, but they can also say ‘thanks’ by sending a message of their own back to the user. That message is delivered to the user’s inbox where they can read the note and view a video clip of the recipient’s surprised reaction upon getting a free Coke. A gallery showcases some of our favourite shareable exchanges between people around the world connecting over a can of Coke. Today’s technology allows us to make good on a promise Coca-Cola made over 40 years ago, and lets users ‘Buy the World a Coke’ from the palm of their hand.

Advertising Agency: Grow Interactive, Norfolk, USA
Advertising Agency: Johannes Leonardo, New York, USA

Advertising Agency: DDB, Paris, France
Motion Design: Julien Taillez
Web Supervisor: Vannha Vincent
Technical Diretors: Michael Paquereau, Brice Aubert
Production Company: Unit 9
Executive Creative Director: Alexandre Hervé
Art Directors / Copywriters: Alexis Benbehe, Pierre Mathonat
Agency Producer: Guillaume Cossou