Hasta La Creative!

“Reetone. Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out. Easytone. Runtone. Traintone. Reebok. Your move.”

Advertising Agency: DDB, Berlin, Germany
Head of Art Buying: Kim Bianchi
Account Director: Stephen Kimpel
Design Director: Stephanie Barth
Production: Lunik GmbH – Arne Weingart
Stylist: Sara Dunn
Retouching: Adrien Benard, Paris

It was like a breath of fresh air. It was like walking out of a noisy party into a peaceful spring night. It was remarkably striking in its simplicity. It put the furry animals in perspective. It made all the digital wizardry disappear into the background. It put my consumer exuberance on pause for a brief moment.

On Friday afternoon I received not just one, but two of the most memorable pitches of my 14 years at Ogilvy & Mather. Both campaigns were for longtime client Kool-Aid. If successful, these campaigns will expand Kool-Aid's target audience from focusing on mothers to also targeting tween consumers, helping the product reinvent its marketing strategy. Not too shabby, coming from a group of 11-year-olds.

In a perfect world, all work leaders would make a practice of role-reversal. Unfortunately, most don't have the luxury of delaying their real work to do the work of their employees. As employees, we can all be proactive. If you feel as though your boss is clueless about your day-to-day activities, empower yourself to enlighten her about your routine.

There was much debate on whether Pepsi made the right choice not to participate in the Super Bowl commercial spectacle. Ironically, most of those who bought commercials didn't participate either. No one wants to do a great commercial for the Super Bowl anymore. It looks like we're just out of ideas. But if the future Super Bowl commercials are like what we had this year, the hype is over.

During this past decade, Hollywood has actually trended toward more inclusion. The results: record box office numbers. That is a trend that I would expect to continue into the next decade. Diversity is good for audiences and good for business. So what's with Vanity Fair's obsession with white women?

Em ação viral para o Valentine’s Day, a Heineken criou um presente ideal para que os homens comprem para as suas namoradas: um gloss com sabor de cerveja. Ela fica feliz (ou quase) e você mais ainda.

Além do site do produto (em italiano), o vídeo abaixo (em inglês) demonstra as melhores maneiras de uso, e recomenda reaplicação frequente. Podia ser apenas uma brincadeira, mas o gloss está a venda no site da Heineken, por 4,90 euros.

A criação é da JWT de Milão, o mesmo pessoal da aclamada pegadinha Heineken.

Post originalmente publicado no Brainstorm #9
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Resto Van Harte sets up eating-houses where people from the same area can meet each other while enjoying a healthy and cheap 3-course menu. To continue this they depend on financial support of contributors. Loneliness is a problem for more than 300.000 Dutch who have no friends or family. Resto VanHarte wants to get those people out of their solitude and brings them together. To let the contributors experience what the effect is of social solitude, Lowe?Draft a confronting DM-package.

Advertising Agency: Lowe/DraftFCB, Amsterdam, The Netherlands

If you're a certain sort of still-employed media person, you're probably wondering how much longer you can hold on to your job. But the larger question might be: Just how unreal — illusory, delusional, unmoored from the realities of the marketplace — has your job been all along?

LOS ANGELES (AdAge.com) — American Family Insurance VP-Marketing Lisa Bacus recently spoke with Ad Age about lessons learned from her entertainment programs, the importance of bringing all her agency partners together for quarterly creative meetings and why branding should always prevail over tactics.